Non-Carbonated Soft Drinks Market by Product (Bottled Water, Dairy-Based Drinks, Fruit Juices), Packaging (Bottles, Cans, Cartons), Distribution Channel - Global Forecast 2024-2030

Non-Carbonated Soft Drinks Market by Product (Bottled Water, Dairy-Based Drinks, Fruit Juices), Packaging (Bottles, Cans, Cartons), Distribution Channel - Global Forecast 2024-2030

The Non-Carbonated Soft Drinks Market size was estimated at USD 313.03 billion in 2023 and expected to reach USD 335.60 billion in 2024, at a CAGR 7.36% to reach USD 514.96 billion by 2030.

Non-carbonated soft drinks are beverages that do not contain carbon dioxide. Unlike their fizzy counterparts, these drinks are still in nature and include various categories such as juices, iced teas, sports drinks, and bottled water. These drinks often appeal to consumers looking for healthier, less sugary alternatives or flavors not usually found in carbonated beverages. Growing awareness of health concerns associated with high sugar and artificial additives commonly found in carbonated drinks drives consumers to opt for non-carbonated options, driving the market growth. The availability of various flavors and types of non-carbonated drinks, including herbal teas and natural fruit juices, is expanding the market scope. Rapid lifestyle changes toward more health-conscious choices, particularly in urban areas, increase the demand for non-carbonated beverages that support an active and health-oriented lifestyle. Additionally, innovations in packaging and marketing by brands, emphasizing the natural ingredients and health benefits, help boost the market's growth. False perceptions about the health benefits of certain non-carbonated beverages hamper the market growth. Increasing customization and premiumization of non-carbonated soft drinks with rising innovations in flavors are expected to create opportunities for market growth.

Regional Insights

In the Americas, non-carbonated soft drinks encompass a variety of beverages such as fruit juices, bottled water, sports drinks, and tea and coffee beverages. The rising demand for healthier drink options as consumers in the region increasingly prefer beverages with low sugar levels and natural ingredients is creating a platform for the non-carbonated soft drinks market in the Americas. The rising trend towards health and wellness continues to drive the demand for non-carbonated soft drinks. South America also grows with rising health awareness among consumers, boosting the demand for non-carbonated soft drinks. The APAC region is continuously growing in the non-carbonated drinks market due to increasing urbanization and rising disposable income, particularly in countries such as China and India. The market is diverse, from traditional herbal drinks in countries such as Japan and Korea to tropical fruit juices in Southeast Asia. Consumer preferences shifting towards health-consciousness, particularly post-COVID-19, have made these drinks more popular. In Europe, there is a strong preference for premium, non-carbonated soft drinks, with consumers willing to pay higher prices for products that offer health benefits, such as organic or all-natural ingredients. The Middle East and Africa are experiencing growth, primarily due to the growing middle class and a younger population seeking healthier beverage alternatives in these regions.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Non-Carbonated Soft Drinks Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing consumer preference for healthy beverages
Infusion of nutrients in non-carbonated soft drinks for health benefits

Market Restraints

Fluctuating costs of raw materials

Market Opportunities

Advancements in processing and packaging of non-carbonated soft drinks
Emergence of new flavors and sparkling soft drinks

Market Challenges

Availability of alternative drinks and product recalls of non-carbonated soft drinks

Market Segmentation Analysis

Product: Growing usage of sports & energy drinks to improve athletic performance and energy levels
Distribution Channel: Rising availability of non-carbonated soft drinks across online channels

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Non-Carbonated Soft Drinks Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Non-Carbonated Soft Drinks Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Varun Beverages Initiates Commercial Production at Gorakhpur Unit Amidst Fluctuating Stock Performance

Varun Beverages Ltd, a major global PepsiCo franchisee, commenced commercial production at its new facility in Gorakhpur, Uttar Pradesh. The company announced that it began manufacturing carbonated soft drinks and energy drinks, aligning with the company's ongoing expansion strategy in the region.

Varun Beverages Expands Its Footprint in Africa with Strategic Acquisition of The Beverage Company

Varun Beverages, a major PepsiCo India franchisee, has agreed to acquire The Beverage Company (Bevco), a South African firm, in a strategic move to bolster its presence in the African market. This acquisition enhances Varun Beverages' distribution network and also aligns with its goal to expand its geographical footprint, especially in regions characterized by rapid urbanization and increasing affluence.

Molson Coors Launches Non-Carbonated Spiked Beverage Targeting Gen Z Preferences

Molson Coors launched their new product, Happy Thursday, a non-carbonated spiked refresher tailored to the preferences of Generation Z consumers. Happy Thursday is designed based on feedback from a Gen Z panel, with the focus on avoiding the bloating and discomfort often associated with carbonated drinks. Happy Thursday is designed based on feedback from a Gen Z panel, with the focus on avoiding the bloating and discomfort often associated with carbonated drinks

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Non-Carbonated Soft Drinks Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Non-Carbonated Soft Drinks Market, highlighting leading vendors and their innovative profiles. These include AriZona LLC, Dabur Ltd., Fentimans Ltd., Franklin & Sons Ltd., Hint Inc., ITC Limited, kayu Foodlabs, Keurig Dr Pepper Inc., Monster Energy Company, National Beverage Corp., Nestlé SA, Paper Boat Foods by Hector Beverages Private Limited, Parle Agro Pvt. Ltd., Pepsico, Inc., Raw Pressery, Red Bull GmbH, Saratoga Spring Water Co., Spindrift Beverage Co., Inc., Storia Foods, Talking Rain Beverage Company, Tasty Nibbles, Tata Consumer Products Limited, The Coca-Cola Company, The Kraft Heinz Company, The Vita Coco Company, Inc., and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Non-Carbonated Soft Drinks Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Bottled Water
Dairy-Based Drinks
Fruit Juices
Sports & Energy Drinks
Tea & Coffee-Based Drinks
Packaging
Bottles
Cans
Cartons
Pouches
Distribution Channel
Offline
Convenience Stores
Supermarkets/Hypermarkets
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year