Non-Alcoholic Beverage Market by Product Type (Bottled Water, Carbonated Soft Drinks, Fruit Beverages), Distribution Channel (Convenience Stores & Gas Stations, Food Service & Drinking Places, Supermarkets & Hypermarkets) - Global Forecast 2024-2030

Non-Alcoholic Beverage Market by Product Type (Bottled Water, Carbonated Soft Drinks, Fruit Beverages), Distribution Channel (Convenience Stores & Gas Stations, Food Service & Drinking Places, Supermarkets & Hypermarkets) - Global Forecast 2024-2030


The Non-Alcoholic Beverage Market size was estimated at USD 177.97 billion in 2023 and expected to reach USD 190.21 billion in 2024, at a CAGR 7.38% to reach USD 293.11 billion by 2030.

Non-alcoholic beverages are drinks that contain little to no alcohol, classified as having an alcohol content of less than 0.5% by volume. Non-alcoholic beverages are crafted to cater to a diverse range of consumers seeking refreshing, hydrating, or nutritious drink options without the inebriating effects associated with alcoholic substances. The increased awareness about health and wellness drives the demand for healthier beverage options, including organic and natural drinks. New flavors and functional ingredients attract consumers toward non-alcoholic beverages, looking for variety and added health benefits. In addition, the rise in busy lifestyles has bolstered the popularity of on-the-go and ready-to-drink beverage formats. However, changing raw materials costs and raising awareness about the detrimental effects of artificial ingredients have limited the consumption of non-alcoholic beverages. Nevertheless, the ongoing development of beverages fortified with vitamins, minerals, and other supplements catering to health-centric consumers is improving consumer preference for non-alcoholic beverages. Moreover, implementing cutting-edge manufacturing technologies to streamline operations and reduce beverage processing and packaging costs is expected to enhance the production and availability of non-alcoholic beverages in the coming years.

Regional Insights

In the Americas, consumer preferences are steadily transitioning towards healthier non-alcoholic beverage options that offer added health benefits attributed to growing health consciousness and an increasing prevalence of lifestyle diseases in the region. Consumers in the Americas are known for their readiness to try new flavors and concepts, especially those that align with personal well-being and sustainability. European Union (EU) countries exhibit a maturing market for non-alcoholic beverages, strongly emphasizing quality, tradition, and natural ingredients. EU consumers demand beverages that contain less sugar, fewer artificial additives, and more organic or local ingredients. The EU is also active in ecological packaging advancements and recycling initiatives to address environmental and sustainability concerns. In the Middle East and Africa (MEA), the non-alcoholic beverage market is characterized by an appetite for traditional and cultural drinks and global brands. Asia-Pacific is observing rapid growth in the non-alcoholic beverage market, driven by rising disposable incomes and the adoption of Western dietary habits. Consumers have shown an increased interest in premium and health-oriented beverage options, such as green and herbal teas. The Asia Pacific region is a hub for innovation, as seen in recent patents filed for novel beverage formulations and packaging solutions designed to appeal to health-conscious consumers.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Non-Alcoholic Beverage Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Rising Demand for Healthy Beverages by Consumer
      • Increasing Consumption of Energy Drinks
      • Growing Penetration of Non-Alcoholic Crafted Beer and Wine
      • Market Restraints
        • Variations in the Prices of the Raw Materials
        • Market Opportunities
          • Technological Advancements and Rising Preference for Natural Preservatives/Ingredients in Non-Alcoholic Beverages
          • Rising Influence Through Celebrity Endorsements and Attractive Availability Through Online Channels
          • Market Challenges
            • Issues Regarding the Sustainability of Non-Alcoholic Beverage
            • Market Segmentation Analysis
              • Product Type: Ongoing consumer shift toward functional beverages for their health-enhancing benefits
              • Distribution Channel: Wide availability of non-alcoholic beverages in hypermarkets & supermarkets
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Non-Alcoholic Beverage Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Non-Alcoholic Beverage Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Varun Beverages Ltd. to acquire The Beverage Company for INR 1,320 Crore

                Varun Beverages Limited, a player in the non-alcoholic beverage industry, announced its intention to fully acquire The Beverage Company (Bevco) and its subsidiaries, including Little Green Beverages Proprietary Limited, for an enterprise value of INR 1,320 crore. This acquisition aims to expand the company’s African market presence, further solidifying its commendable performance record.

                White Claw Launches Non-Alcoholic Beverage

                Mark Anthony Brands Inc., announced to make a foray into the non-alcoholic beverage market with its innovative White Claw 0% Alcohol. Tailored to meet the evolving preferences of Gen Z and millennial consumers and those exploring 'sober curious' and 'damp' lifestyles, this new offering promises to redefine the beverage experience. White Claw's newest creation champions a fuller, uncompromised drinking experience, presenting consumers with a sophisticated, non-alcoholic option that doesn't compromise taste and satisfaction.

                Heineken ‘Invests in Non-Alcoholic Beer Production in Brazil’

                Dutch brewing giant Heineken announced plans to channel an investment of ZAR 80 million (USD 15.75 million) into expanding the production capacity of its Heineken 0.0 brand at the Araraquara facility in Sao Paulo, Brazil. The investment dovetails with Heineken's broader commitment to augment its premium beer segment in the country, exemplified by a recent infusion to enhance the production of its Amstel and Devassa labels in the Northeast.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Non-Alcoholic Beverage Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Non-Alcoholic Beverage Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, aelo, AJE Group, Appalachian Brewing Company, AriZona Beverages USA, LLC, Asahi Group Holdings, Ltd., Bisleri International Pvt. Ltd., Danone S.A., Flavorchem Corporation, Freixenet Mionetto USA, ITO EN, LTD., Jones Soda Co., Jøyus, Keurig Dr Pepper Inc., LaCroix Beverages, Inc., Molson Coors Beverage Company, Nestlé S.A., Niagara Bottling, LLC, Otsuka Holdings Co., Ltd., Parle Agro Pvt. Ltd., PepsiCo, Inc., Red Bull GmbH, Reeds Inc., Refresco Group, St. Regis, Starbucks Corporation, Suntory Beverage & Food Limited, The Coca-Cola Company, The Drink Ink, The Kraft Heinz Company, and Waterloo Sparkling Water Corp..

              Market Segmentation & Coverage

              This research report categorizes the Non-Alcoholic Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Product Type
                • Bottled Water
                • Carbonated Soft Drinks
                • Fruit Beverages
                • Functional Beverages
                • Sports Drinks
                • Distribution Channel
                  • Convenience Stores & Gas Stations
                  • Food Service & Drinking Places
                  • Supermarkets & Hypermarkets
                  • Vending Machine Operations
                  • Region
                    • Americas
                      • Argentina
                      • Brazil
                      • Canada
                      • Mexico
                      • United States
                        • California
                        • Florida
                        • Illinois
                        • New York
                        • Ohio
                        • Pennsylvania
                        • Texas
                        • Asia-Pacific
                          • Australia
                          • China
                          • India
                          • Indonesia
                          • Japan
                          • Malaysia
                          • Philippines
                          • Singapore
                          • South Korea
                          • Taiwan
                          • Thailand
                          • Vietnam
                          • Europe, Middle East & Africa
                            • Denmark
                            • Egypt
                            • Finland
                            • France
                            • Germany
                            • Israel
                            • Italy
                            • Netherlands
                            • Nigeria
                            • Norway
                            • Poland
                            • Qatar
                            • Russia
                            • Saudi Arabia
                            • South Africa
                            • Spain
                            • Sweden
                            • Switzerland
                            • Turkey
                            • United Arab Emirates
                            • United Kingdom


                            Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising Demand for Healthy Beverages by Consumer
5.1.1.2. Increasing Consumption of Energy Drinks
5.1.1.3. Growing Penetration of Non-Alcoholic Crafted Beer and Wine
5.1.2. Restraints
5.1.2.1. Variations in the Prices of the Raw Materials
5.1.3. Opportunities
5.1.3.1. Technological Advancements and Rising Preference for Natural Preservatives/Ingredients in Non-Alcoholic Beverages
5.1.3.2. Rising Influence Through Celebrity Endorsements and Attractive Availability Through Online Channels
5.1.4. Challenges
5.1.4.1. Issues Regarding the Sustainability of Non-Alcoholic Beverage
5.2. Market Segmentation Analysis
5.2.1. Product Type: Ongoing consumer shift toward functional beverages for their health-enhancing benefits
5.2.2. Distribution Channel: Wide availability of non-alcoholic beverages in hypermarkets & supermarkets
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Non-Alcoholic Beverage Market, by Product Type
6.1. Introduction
6.2. Bottled Water
6.3. Carbonated Soft Drinks
6.4. Fruit Beverages
6.5. Functional Beverages
6.6. Sports Drinks
7. Non-Alcoholic Beverage Market, by Distribution Channel
7.1. Introduction
7.2. Convenience Stores & Gas Stations
7.3. Food Service & Drinking Places
7.4. Supermarkets & Hypermarkets
7.5. Vending Machine Operations
8. Americas Non-Alcoholic Beverage Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Non-Alcoholic Beverage Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Non-Alcoholic Beverage Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.3.1. Varun Beverages Ltd. to acquire The Beverage Company for INR 1,320 Crore
11.3.2. White Claw Launches Non-Alcoholic Beverage
11.3.3. Heineken ‘Invests in Non-Alcoholic Beer Production in Brazil’
12. Competitive Portfolio
12.1. Key Company Profiles
12.2. Key Product Portfolio

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