Multi-factor Authentication Market by Authentication (Password-Based Authentication, Passwordless Authentication), Component (Hardware, Services, Software), Level of Authentication, Deployment, Industry - Global Forecast 2024-2030
The Multi-factor Authentication Market size was estimated at USD 19.50 billion in 2023 and expected to reach USD 21.80 billion in 2024, at a CAGR 12.07% to reach USD 43.32 billion by 2030.
Multi-factor authentication is a security protocol that directs users to verify their identities using multiple independent factors before gaining access to a system or an application. The advanced authentication mechanism significantly enhances digital security by preventing unauthorized individuals from compromising user accounts or sensitive information. The rapid digitization of businesses worldwide has increased dependence on interconnected systems and data sharing, leading to greater cyber-attack vulnerability. The General Data Protection Regulation (GDPR) mandates stringent security measures for data protection, which further necessitates robust authentication mechanisms, including multi-factor authentication. Additionally, growing awareness of consumer privacy rights encourages enterprises to adopt multi-factor authentication to enhance trust among their customer base. However, the complexity of implementing and managing multi-factor authentication may deter some organizations from adopting these solutions. Additionally, concerns around user inconvenience, particularly with biometric identification methods, might inhibit widespread acceptance among end users. Nevertheless, advancements in biometric technologies and the emergence of adaptive authentication mechanisms are expected to create growth opportunities for the multi-factor authentication market in the coming years.
Regional Insights
The Americas represents a highly developing multi-factor authentication market owing to the strong focus on security regulations, an upsurge in investment initiatives around cybersecurity, and growing concern over data breaches due to increased digital transactions. The regional governmental frameworks are exploring opportunities to strengthen the cyberinfrastructure through various strategic partnerships. In Europe, multi-factor authentication solutions are witnessing significant demand due to stringent data protection norms such as the General Data Protection Regulation (GDPR). The Middle East has seen increased demand for multi-factor authentication solutions due to its rapidly expanding financial services sector and escalating threats targeting sensitive information and critical infrastructure. In Africa, organizations adopt multi-factor authentication solutions to mitigate the risks of increased digital transactions and financial services. The African Development Bank has taken various initiatives to strengthen the continent's cybersecurity ecosystem by promoting public-private partnerships and capacity building. The economies in the Asia-Pacific region are actively investing in advanced authentication technologies such as biometrics and facial recognition. Meanwhile, the Asia-Pacific region's developed economies involve major tech companies continually driving innovation in multi-factor authentication solutions. The rapidly evolving digital landscape in emerging Asian economies driven by government initiatives further expands the demand for multi-factor authentication solutions.
Market Insights
Market Dynamics
The market dynamics represent an ever-changing landscape of the Multi-factor Authentication Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
Market Drivers
Increasing number of security breaches and cyber attacks worldwide
Growing need for MFA in evolving digital landscape of BFSI sector
Rising adoption of bring your own device across companies
Market Restraints
High cost and technical limitations associated with multi-factor authentication
Market Opportunities
Emergence of advanced multi-authentication solutions
Adoption of advanced authentication framework for metaverse environment
Market Challenges
Availability of open-source MFA software coupled with compatibility and security gap
Market Segmentation Analysis
Authentication: Increasing adoption of passwordless authentication by enterprises to prevent cyber attacks
Component: Advancing product portfolio of hardware used for multi-factor authentication
Level of Authentication: Expanding application of two-factor authentication among small and medium enterprises
Deployment: High deployment of on-cloud multi-factor authentication due to their cost-efficiency and quick implementation
Industry: Extensive use of multi-factor authentication across banking, financial services, and insurance industry to safeguard transactions
Market Disruption Analysis
Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Multi-factor Authentication Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Multi-factor Authentication Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Belgian Identity App itsme Buys Fellow Belgian Multi-Factor Authentication Firm nextAuth
The Belgium-based identity app itsme, acquired NextAuth, a provider of multi-factor authentication services. This strategic acquisition has allowed itsme to reinforce its security offerings and deliver enhanced protection to its customers. This acquisition will contribute to the establishment of a robust and reliable digital identity ecosystem. By leveraging NextAuth's expertise and joining forces with European partners, itsme is paving the way for a more secure and trusted digital future.
iProov Partners with Cybernetica to Deliver Digital Signing and Authentication Solutions to Governments and Financial Services Organizations
IProov partnered with Cybernetica to offer digital identification solutions that employ multi-factor authentication. These solutions incorporate the use of biometric data, including face scans and other identifying information. The digital identities created through these solutions will find application in various sectors, such as banking, healthcare, government services, retail, and more.
Hyperspace Technologies Secures Patent for Blockchain-Driven Multi-Factor Authentication
Hyperspace Technologies obtained a patent for its innovative blockchain-driven multi-factor authentication system. This cutting-edge system aims to give users advanced security and privacy measures while engaging with digital networks. By harnessing the power of blockchain technology, the system combines multiple authorization factors, ensuring a highly secure environment for users to operate in.
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Multi-factor Authentication Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Multi-factor Authentication Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amazon Web Services, Inc., aPersona, Inc., Authy by TWILIO, INC., Broadcom Inc., Cisco Systems, Inc., Cloudflare, Inc., Entrust Corporation, ForgeRock, Inc., Fortinet, Inc., Fujitsu Limited, FusionAuth, Google LLC by Alphabet Inc., HCL Technologies Limited, Imperva, Inc., International Business Machines Corporation, JumpCloud Inc., LastPass US LP, LogMeOnce, ManageEngine by Zoho Corporation Pvt. Ltd., Microsoft Corporation, miniOrange Security Software Pvt Ltd., NEC Corporation, Okta, Inc., OneSpan Inc., Open Text Corporation, Ping Identity Corporation, Quest Software Inc., Red Hat, Inc., RSA Security LLC, Rublon sp. z o.o., Safran S.A., Salesforce, Inc., SAP SE, Schneider Electric SE, SecureAuth Corporation, Silverfort, Inc., Thales Group, Uniqkey A/S, Verizon Communications Inc., VMware, Inc., WatchGuard Technologies, Inc., and Yubico AB.
Market Segmentation & Coverage
This research report categorizes the Multi-factor Authentication Market to forecast the revenues and analyze trends in each of the following sub-markets:
Authentication
Password-Based Authentication
Passwordless Authentication
Component
Hardware
Services
Software
Level of Authentication
Five-Factor Authentication
Four Factor Authentication
Three Factor Authentication
Two Factor Authentication
Deployment
On-Cloud
On-Premises
Industry
Aerospace & Defense
Automotive & Transportation
Banking, Financial Services & Insurance
Building, Construction & Real Estate
Consumer Goods & Retail
Education
Energy & Utilities
Government & Public Sector
Healthcare & Life Sciences
Information Technology & Telecommunication
Manufacturing
Media & Entertainment
Travel & Hospitality
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
Please Note: PDF & Excel + Online Access - 1 Year
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing number of security breaches and cyber attacks worldwide
5.1.1.2. Growing need for MFA in evolving digital landscape of BFSI sector
5.1.1.3. Rising adoption of bring your own device across companies
5.1.2. Restraints
5.1.2.1. High cost and technical limitations associated with multi-factor authentication
5.1.3. Opportunities
5.1.3.1. Emergence of advanced multi-authentication solutions
5.1.3.2. Adoption of advanced authentication framework for metaverse environment
5.1.4. Challenges
5.1.4.1. Availability of open-source MFA software coupled with compatibility and security gap
5.2. Market Segmentation Analysis
5.2.1. Authentication: Increasing adoption of passwordless authentication by enterprises to prevent cyber attacks
5.2.2. Component: Advancing product portfolio of hardware used for multi-factor authentication
5.2.3. Level of Authentication: Expanding application of two-factor authentication among small and medium enterprises
5.2.4. Deployment: High deployment of on-cloud multi-factor authentication due to their cost-efficiency and quick implementation
5.2.5. Industry: Extensive use of multi-factor authentication across banking, financial services, and insurance industry to safeguard transactions
5.3. Market Trend Analysis
5.3.1. Government initiatives for data protection and breakthroughs in MFAs technologies in the Americas
5.3.2. Growing burden of cyberattacks and evolving digital landscape creating need for multi-factor authentication in the Asia-Pacific
5.3.3. Burgeoning digital transformation coupled with robust data security standards in the EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis
6. Multi-factor Authentication Market, by Authentication
6.1. Introduction
6.2. Password-Based Authentication
6.3. Passwordless Authentication
7. Multi-factor Authentication Market, by Component
7.1. Introduction
7.2. Hardware
7.3. Services
7.4. Software
8. Multi-factor Authentication Market, by Level of Authentication
8.1. Introduction
8.2. Five-Factor Authentication
8.3. Four Factor Authentication
8.4. Three Factor Authentication
8.5. Two Factor Authentication
9. Multi-factor Authentication Market, by Deployment
9.1. Introduction
9.2. On-Cloud
9.3. On-Premises
10. Multi-factor Authentication Market, by Industry
13. Europe, Middle East & Africa Multi-factor Authentication Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
14.3.1. Belgian Identity App itsme Buys Fellow Belgian Multi-Factor Authentication Firm nextAuth
14.3.2. iProov Partners with Cybernetica to Deliver Digital Signing and Authentication Solutions to Governments and Financial Services Organizations
14.3.3. Hyperspace Technologies Secures Patent for Blockchain-Driven Multi-Factor Authentication
14.3.4. Fujitsu and Misawa Homes Start Joint Trials for Personalized and Secure Living Spaces using Continuous Authentication Technology
14.3.5. ZKX Solutions Announces Issuance of New U.S. Patent on a Novel Multi-Factor Authentication System
14.3.6. Keyless and Synpulse partner to bring anti-phishing MFA to the UK
14.3.7. Microsoft Releases System-Preferred Multifactor Authentication
14.3.8. Biometric Wearable Provider Token Snares USD 30 Million in Funding Raise
14.3.9. Cisco Unveils New Solution to Rapidly Detect Advanced Cyber Threats and Automate Response
14.3.10. Entrust Launches Zero Trust Ready Solutions for Passwordless Authentication, Next-Generation HSM, and Multi-Cloud Key Compliance
14.3.11. IFES and Google Announce Partnership to Foster Digital Security for Democracy
14.3.12. Microsoft Rolls out New Feature to MFA app, Prevents Spam Attacks
14.3.13. PwC India and Secret Double Octopus Announce a Strategic Partnership to Promote Passwordless and Desktop MFA for Compliance
14.3.14. ForgeRock Announces a Strategic Partnership with Secret Double Octopus to Extend Passwordless and Multi-factor Authentication Capabilities in the Enterprise
14.3.15. ForgeRock’s Next-Generation Authenticator App is Now Available