Mower Market by Type (Flail Mower Attachment, Flail Mowers, Hover Mowers), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030

Mower Market by Type (Flail Mower Attachment, Flail Mowers, Hover Mowers), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030

The Mower Market size was estimated at USD 13.19 billion in 2023 and expected to reach USD 13.92 billion in 2024, at a CAGR 5.65% to reach USD 19.38 billion by 2030.

The mowers include mechanical devices and machines used for cutting grass or vegetation. The market serves a diverse range of applications and end-uses, including residential lawn care, commercial landscaping, sports fields and public parks maintenance, and agricultural operations. Growing attention toward landscaping services with increased home gardening activities is driving the usage of mowers. Continuous expansion of residential areas and commercial spaces, particularly for gardening, is contributing to the growth of the market. Additionally, the rapid expansion of the agriculture industry with the increasing need to manage weeds and agriculture fields fosters mower adoption. However, the high initial costs and maintenance expenses of advanced mower systems and noise and air pollution concerns associated with gas-powered models pose substantial challenges. Furthermore, growing technological advancements leading to more efficient and environmentally friendly mowers are expected to create opportunities for market growth. Battery technology advancements and the integration of IoT for remote monitoring and control present significant growth opportunities for the mower market.

Regional Insights

The mower market in the Americas is driven by a high demand for landscaping services across residential and commercial properties. The United States represents a significant country in this region, attributed to its vast suburban landscapes and the popularity of gardening as a hobby. Innovations in cordless and battery-powered mowers contribute to market growth, offering eco-friendly solutions to consumers. Significant investments in robotic and smart mowers are anticipated as consumers seek more convenience and efficiency in lawn maintenance. The EMEA region exhibits a strong preference for electric and manual mowers, with a growing emphasis on sustainable and low-noise solutions. Europe, in particular, has witnessed a surge in the adoption of robotic mowers due to the increasing availability of smart garden devices. Middle Eastern and African markets are gradually transitioning from manual to electric and gas-powered models, spurred by urban development and increased disposable income. The market in the region is expected to grow steadily, with environmental regulations pushing innovations in eco-friendly mowers. The APAC region is marked by rapid urbanization and an increasing number of public and private green spaces, which fuels the demand for mowers. The popularity of battery-powered and robotic mowers is rising, reflecting the region's commitment to innovation and sustainability. The APAC market is poised for significant growth, driven by an expanding middle class and heightened awareness regarding the aesthetics and benefits of well-maintained lawns.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Mower Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Growing interest in outdoor living and landscaping among homeowners
    • Popularity of landscaping and green spaces in public and commercial properties
    • Rapid expansion of the agriculture industry with a need to manage weeds and agriculture fields
    • Market Restraints
      • Technical and operational limitations of mowers
      • Market Opportunities
        • Introduction of advanced mowers with adequate safety systems
        • Government support for the development of parks, sports stadiums, and schools
        • Market Challenges
          • Environmental issues with certain types of mowers
          • Market Segmentation Analysis
            • Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural
            • Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency
            • Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation
            • Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices
            • End-Use: Growing potential of mowers in the agriculture sector for large-scale operations
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mower Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mower Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Kingdom Technologies Secures GBP 1.4 million Investment for Next-Gen Robotic Lawnmowers
              
              Kingdom Technologies successfully raised GBP by 1.4 million in its latest funding round. This significant financial boost comes from various investors. The influx of capital is strategically utilized to innovate and manufacture a new iteration of its cutting-edge robotic lawnmowers. The company plans to produce and bring to market over 100 units, marking a significant step forward in its commitment to revolutionizing lawn mower technology.
              
              Ag-Pro Strengthens Retail Network with Strategic Acquisition of Southeast Mower and Saw Shop in Georgia
              
              Ag-Pro, a player in the agriculture and lawn care industry, announced the strategic acquisition of Southeast Mower and Saw Shop, marking an expansion of its presence in Georgia. This move aims to enhance Ag-Pro's retail network across the United States. The acquisition highlights Ag-Pro's commitment to providing comprehensive solutions and superior service to its lawnmower customers, reinforcing its position as a significant player in the sector.
              
              Electric Sheep Robotics Pioneers Future of Landscaping with Strategic Acquisitions of Westar and Caliscapes
              
              Electric Sheep Robotics, a company in the automation sector, strategically expanded its operations by acquiring landscaping businesses from Westar Landscaping and Caliscapes, emphasizing its commitment to revolutionizing the landscaping industry through technological innovation. This move demonstrates Electric Sheep Robotics' ambition to provide autonomous landscaping solutions. It significantly enhances its ability to deliver exceptional value to its lawn mower clients by integrating advanced robotics into landscaping practices.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mower Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Kärcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVOŘÁK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.à r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..
            
            Market Segmentation & Coverage
            
            This research report categorizes the Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Type
              • Flail Mower Attachment
              • Flail Mowers
              • Hover Mowers
              • RC Mower
              • Ride-on Mowers
              • Robotic Mowers
              • Tractor Mower Attachment
              • Walk-behind Mowers
              • Level of Autonomy
                • Autonomous
                • Non-Autonomous
                • Propulsion Type
                  • Electric
                  • Hybrid
                  • Internal Combustion Engine Type
                  • Distribution Channel
                    • Online Channel
                    • Retail Channel
                    • End-Use
                      • Agriculture
                      • Commercial
                      • Residential
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom
                                
                                
                                Please Note: PDF & Excel + Online Access - 1 Year