Mobile Threat Defense Market by Offering (Services, Software), Operating System (Android, IOS, Windows), Deployment, End-user - Global Forecast 2024-2030

Mobile Threat Defense Market by Offering (Services, Software), Operating System (Android, IOS, Windows), Deployment, End-user - Global Forecast 2024-2030

The Mobile Threat Defense Market size was estimated at USD 2.74 billion in 2023 and expected to reach USD 3.10 billion in 2024, at a CAGR 14.26% to reach USD 6.97 billion by 2030.

The mobile threat defense includes solutions and services to protect personal and corporate mobile devices from threats such as malware, data breaches, and phishing attacks. It supports an array of business applications while also protecting confidential information on end-users' devices. Increasing incidences of cyber-attacks, the proliferation of smartphones and tablets, businesses' growing dependence on digitization, and the rising adoption of BYOD (Bring Your Own Device) policies in organizations are accelerating the use of mobile threat defense solutions. However, the high cost of implementing robust mobile threat defense solutions and the lack of skilled cybersecurity professionals may hinder the end-use sectors' use of mobile threat defense solutions. Moreover, the advent of AI and machine learning technologies in cybersecurity is expected to create numerous opportunities for mobile threat defense solutions by the end-use sectors globally.

Regional Insights

The mobile threat defense market is evolving in the Americas owing to the proliferation of mobile devices in businesses and homes, necessitating stricter mobile defense strategies. Ongoing investment in research and development has resulted in the registration of various patents aimed at enhancing mobile threat defense technologies in the Americas. Significant growth in mobile device usage, rising cybersecurity awareness levels, and emphasis on digital infrastructure are driving the use of mobile threat defense solutions in the APAC region. In EMEA, regulatory frameworks, active cybersecurity initiatives, and a rise in mobile and internet users have led to a surge in investments to manage mobile threats more effectively. Besides, improvements and advancements in mobile threat defense solutions are anticipated to propel the use of mobile threat defense solutions worldwide.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Mobile Threat Defense Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing adoption of smartphones and tablets worldwide
Rising incidence of cyber-attacks and need for security solutions
Increasing digitalization across businesses and the rising adoption of BYOD policies in organizations

Market Restraints

High cost of implementation of mobile threat defense solutions

Market Opportunities

Technological advancements in mobile threat defense solutions
Rapid expansion of 5G infrastructure globally

Market Challenges

Dearth of skilled professionals and technical issues

Market Segmentation Analysis

Offering: Proliferating use of MTD software across end-use sectors
Operating System: Significant penetration in Android-based operating system
Deployment: Increasing deployment of cloud-based mobile threat defense (MTD)
End-user: Expanding applications of IT & Telecom sector

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Threat Defense Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Threat Defense Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Zimperium Launches Australia's First and Only Sovereign-Hosted Mobile Threat Defense (MTD) Capability

Zimperium launched Australia's first sovereign-hosted Mobile Threat Defense (MTD) capability, bringing a cutting-edge solution to organizations. This MTD solution offers round-the-clock visibility into mobile threats on Android and iOS devices and comprehensive incident response capabilities. With multi-level protection against advanced persistent threats and malicious apps, it also features a tamper-resistant agent supported by Zimperium's patented Machine Learning algorithms.

StarHub Launches Mobile Threat Defence Solution to Shield Enterprises from Mobile Security Threats

StarHub introduced a mobile threat defense solution to safeguard enterprises against mobile security threats. This comprehensive solution comprises several key features, including anti-malware protection and device vulnerability checks. Additionally, it offers advanced tools for enforcing policies that control device behavior and access privileges. With this powerful combination, enterprises can rest assured that their mobile devices are protected from potential threats and vulnerabilities.

Ivanti and Lookout Extend Strategic Partnership to Deliver Mobile Threat Defense as Part of Ivanti’s Unified Endpoint Management Solution

Ivanti and Lookout expanded their strategic partnership to offer mobile threat defense as a component of Ivanti's unified endpoint management solution. This integration allows customers to benefit from enhanced visibility and protection against malicious threats targeting mobile devices. By leveraging this comprehensive offering, organizations can ensure their mobile devices' security and integrity while streamlining their overall endpoint management strategy.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Threat Defense Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Mobile Threat Defense Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Barracuda Networks, Inc., BlackBerry Ltd., Broadcom, Inc., Check Point Software Technologies Ltd., Cisco Systems, Inc, Citrix Systems, Inc., Esper.io, Inc., Fortinet, Inc., Guardsquare NV, Ivanti Software, Inc., Lookout, Inc., Open Text Corporation, PRADEO SECURIT SYSTEMS, SAP SE, Thoma Bravo, LLC, Upstream Security Ltd., VMware, Inc., Zimperium, Inc., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Threat Defense Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering
Services
Software
Operating System
Android
IOS
Windows
Deployment
Cloud
On-premise
End-user
BFSI
Education
Government
Healthcare
IT & Telecom
Manufacturing
Retail
Transportation & Logistics
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year