Mobile Messaging Services Market by Offering (Services, Simple Notification Service (SNS), Simple Queue Service (SQS)), Messaging Type (Multimedia Messaging Service (MMS), Short Message Service (SMS)), Platform, Deployment, Application, End-Use - Global F

Mobile Messaging Services Market by Offering (Services, Simple Notification Service (SNS), Simple Queue Service (SQS)), Messaging Type (Multimedia Messaging Service (MMS), Short Message Service (SMS)), Platform, Deployment, Application, End-Use - Global Forecast 2024-2030


The Mobile Messaging Services Market size was estimated at USD 17.39 billion in 2023 and expected to reach USD 19.31 billion in 2024, at a CAGR 11.32% to reach USD 36.87 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Mobile Messaging Services Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mobile Messaging Services Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Mobile Messaging Services Market, highlighting leading vendors and their innovative profiles. These include BT GROUP PLC, Cisco Systems, Inc., Flock FZ-LLC, Google LLC, International Business Machines Corporation, Kakao Corp., KDDI Corporation, LINE Corporation, Mattermost, Inc., Meta Platforms, Inc., Microsoft Corporation, Nokia Corporation, Orange SA, Rakuten Group, Inc., Reliance Industries Ltd., Rocket.Chat Technologies Corp., Ryver LLC, Signal Messenger LLC, SK Telecom Co., Ltd., Telefonaktiebolaget LM Ericsson, Telegram Group Inc., Tencent Holdings Ltd., T‑Mobile USA, Inc., VeriSign, Inc., Verizon Communications, Inc., Viber Media S.a r.l., Vodafone Group PLC, WeChat International Pte. Ltd., WhatsApp LLC by Meta Platforms, Inc., and Wireless Services, Incorporated.

Market Segmentation & Coverage

This research report categorizes the Mobile Messaging Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering

Services

Simple Notification Service (SNS)

Simple Queue Service (SQS)

Softwares
Messaging Type

Multimedia Messaging Service (MMS)

Short Message Service (SMS)
Platform

Freeware & Cross-Platform Messaging

Social Media Messaging
Deployment

On-Cloud

On-Premises
Application

Government Enterprises

Non-government Enterprises
End-Use

Personal

Professional
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Mobile Messaging Services Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mobile Messaging Services Market?
3. What are the technology trends and regulatory frameworks in the Mobile Messaging Services Market?
4. What is the market share of the leading vendors in the Mobile Messaging Services Market?
5. Which modes and strategic moves are suitable for entering the Mobile Messaging Services Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Mobile Messaging Services Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing penetration of smartphone and internet
5.1.1.2. Demand for instant real-time communication
5.1.1.3. Need for improved customer service and response
5.1.2. Restraints
5.1.2.1. Availability of alternative communication channels
5.1.3. Opportunities
5.1.3.1. Integration of advanced technologies in mobile messaging applications
5.1.3.2. Growing popularity of Over-The-Top (OTT) messaging apps
5.1.4. Challenges
5.1.4.1. Privacy concerns associated with sharing personal information over mobile messaging platforms
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Mobile Messaging Services Market, by Offering
6.1. Introduction
6.2. Services
6.3. Simple Notification Service (SNS)
6.4. Simple Queue Service (SQS)
6.5. Softwares
7. Mobile Messaging Services Market, by Messaging Type
7.1. Introduction
7.2. Multimedia Messaging Service (MMS)
7.3. Short Message Service (SMS)
8. Mobile Messaging Services Market, by Platform
8.1. Introduction
8.2. Freeware & Cross-Platform Messaging
8.3. Social Media Messaging
9. Mobile Messaging Services Market, by Deployment
9.1. Introduction
9.2. On-Cloud
9.3. On-Premises
10. Mobile Messaging Services Market, by Application
10.1. Introduction
10.2. Government Enterprises
10.3. Non-government Enterprises
11. Mobile Messaging Services Market, by End-Use
11.1. Introduction
11.2. Personal
11.3. Professional
12. Americas Mobile Messaging Services Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Mobile Messaging Services Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Mobile Messaging Services Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. FPNV Positioning Matrix
15.2. Market Share Analysis, By Key Player
15.3. Competitive Scenario Analysis, By Key Player
16. Competitive Portfolio
16.1. Key Company Profiles
16.1.1. BT GROUP PLC
16.1.2. Cisco Systems, Inc.
16.1.3. Flock FZ-LLC
16.1.4. Google LLC
16.1.5. International Business Machines Corporation
16.1.6. Kakao Corp.
16.1.7. KDDI Corporation
16.1.8. LINE Corporation
16.1.9. Mattermost, Inc.
16.1.10. Meta Platforms, Inc.
16.1.11. Microsoft Corporation
16.1.12. Nokia Corporation
16.1.13. Orange SA
16.1.14. Rakuten Group, Inc.
16.1.15. Reliance Industries Ltd.
16.1.16. Rocket.Chat Technologies Corp.
16.1.17. Ryver LLC
16.1.18. Signal Messenger LLC
16.1.19. SK Telecom Co., Ltd.
16.1.20. Telefonaktiebolaget LM Ericsson
16.1.21. Telegram Group Inc.
16.1.22. Tencent Holdings Ltd.
16.1.23. T‑Mobile USA, Inc.
16.1.24. VeriSign, Inc.
16.1.25. Verizon Communications, Inc.
16.1.26. Viber Media S.a r.l.
16.1.27. Vodafone Group PLC
16.1.28. WeChat International Pte. Ltd.
16.1.29. WhatsApp LLC by Meta Platforms, Inc.
16.1.30. Wireless Services, Incorporated
16.2. Key Product Portfolio
17. Appendix
17.1. Discussion Guide
17.2. License & Pricing
FIGURE 1. MOBILE MESSAGING SERVICES MARKET RESEARCH PROCESS
FIGURE 2. MOBILE MESSAGING SERVICES MARKET SIZE, 2023 VS 2030
FIGURE 3. MOBILE MESSAGING SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MOBILE MESSAGING SERVICES MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MOBILE MESSAGING SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MOBILE MESSAGING SERVICES MARKET DYNAMICS
FIGURE 7. MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
FIGURE 8. MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2023 VS 2030 (%)
FIGURE 10. MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
FIGURE 12. MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 14. MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 16. MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 18. MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 22. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 26. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 27. MOBILE MESSAGING SERVICES MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 28. MOBILE MESSAGING SERVICES MARKET SHARE, BY KEY PLAYER, 2023

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