Mobile Application Security Testing Market by Deployment (Cloud, On-premises), Application Type (Hybrid Apps, Native Apps, Web Apps), Organization Size, Vertical - Global Forecast 2024-2030

Mobile Application Security Testing Market by Deployment (Cloud, On-premises), Application Type (Hybrid Apps, Native Apps, Web Apps), Organization Size, Vertical - Global Forecast 2024-2030

The Mobile Application Security Testing Market size was estimated at USD 3.63 billion in 2023 and expected to reach USD 4.27 billion in 2024, at a CAGR 18.37% to reach USD 11.82 billion by 2030.

Mobile application security testing (MAST) is a comprehensive process that evaluates the security features and vulnerabilities of mobile applications. This analysis aims to identify potential security threats and provide mitigation strategies before the application is deployed or updated in a live environment. Mobile application security testing encompasses a variety of testing methods, including static application security testing (SAST), dynamic application security testing (DAST), and penetration testing. It covers several security aspects, including data protection, authentication, authorization, session management, and security configurations. The mobile application security testing market's growth is driven by an upsurge in mobile app usage, tighter security regulations, technological advancements, and enhanced awareness of security's pivotal role in organizational strategy, further stimulated by the escalating menace of mobile-centric cyber-attacks. Besides, challenges such as high service costs and limited security expertise in SMEs act as hindering factors for market growth. However, the integration of AI and blockchain technology offers fresh avenues for market expansion. The deployment of machine learning, AI for precise vulnerability detection, and the application of blockchain for robust data integrity represents lucrative opportunities for the global mobile application security testing market.

Regional Insights

The mobile application security testing market in the Americas is witnessing robust growth, largely driven by the heightened awareness around cyber security and data protection. The U.S., in particular, stands as a significant contributor to the market, hosting numerous startups and established firms that specialize in security testing. Latin America is also observing a surge in demand as mobile penetration deepens and enterprises prioritize securing their mobile applications. The EMEA region shows a varied performance in the mobile application security testing market, with regulations including the GDPR mandating strict data protection and security measures, influencing demand for comprehensive testing solutions. The Middle East, while still developing in this space, exhibits potential for market growth due to rising digital transformation efforts and increasing cyber threats. Africa's market is nascent but presents opportunities linked to mobile-first strategies and a soaring number of mobile users. The Asia-Pacific region is experiencing exponential growth in the mobile application security testing market, with widespread adoption of smartphones, a burgeoning e-commerce sector, and escalating incidents of cyber-attacks. The surge in mobile app development and a growing emphasis on regulatory compliance is catalyzing the adoption of mobile application testing in this region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Mobile Application Security Testing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing rate of sophisticated cybercrime incidents worldwide
Stringent industrial regulatory compliance requirements
Proliferation of new mobile applications and need to secure transactions between applications

Market Restraints

High costs and limitations associated with mobile application testing services

Market Opportunities

Emergence of affordable and accessible new Dynamic Application Security Testing (DAST) tools
High potential of AI and ML technologies in DAST solutions

Market Challenges

Concerns over false output and zero-day vulnerabilities

Market Segmentation Analysis

Deployment: Higher deployment of cost-effective and easier-to-scale cloud-based mobile application security testing
Application Type: Growing development of hybrid app and need for secure communication channels over combined web and native elements
Organization Size: Growing demand from large enterprises to integrate into complex IT environments
Vertical: Rising adoption in BFSI and healthcare sector due to the sensitive nature of health-related information

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Application Security Testing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Application Security Testing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

NowSecure Earns ISO Accreditation for Mobile Application Security Testing Services

NowSecure, Inc. has received the ISO/IEC 17025:2017 accreditation, awarded by the American Association for Laboratory Accreditation (A2LA). This distinguished recognition validates NowSecure's mobile application security assessment services, specifically their adherence to the OWASP Mobile Application Security Verification Standard (MASVS) Level 1, with A2LA accreditation under ISO/IEC 17025 (Certificate #7003.01).

ImmuniWeb Introduces ImmuniWeb Neuron Mobile, an Automated Mobile App Security Testing Solution

ImmuniWeb SA has enhanced its AI platform with the launch of ImmuniWeb Neuron Mobile, marking the sixth innovative product tailored to address over 20 cyber security, privacy, and compliance challenges. This newly launched AI-driven mobile application security testing (MAST) tool is crafted to identify the OWASP mobile top ten vulnerabilities within iOS and Android apps flawlessly.

Synopsys Partners with NowSecure and Secure Code Warrior to Expand Industry-Leading Application Security Testing Solutions Portfolio

Synopsys, Inc. has enhanced its Software Integrity Group's suite of application security testing (AST) solutions through pivotal partnerships with NowSecure, Inc. and Secure Code Warrior. The new solutions, available globally, harness the expertise of these cybersecurity frontrunners to bolster mobile application security and developer-driven security training. The 'Synopsys Mobile Application Security Testing powered by NowSecure' offers a dynamic automated continuous testing system, optimal for modern mobile software development. This solution extends Synopsys' existing MAST services, delivering comprehensive analysis tools for Android and iOS app binaries along with integration into CI/CD pipelines. On the other hand, the 'Synopsys Developer Security Training powered by Secure Code Warrior' introduces an extensive agile learning platform that embeds secure coding principles directly at the developer's workstation.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Application Security Testing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Mobile Application Security Testing Market, highlighting leading vendors and their innovative profiles. These include A&O IT Group, Appknox Inc., Astra IT, Inc., BreachLock Inc., Cigniti Technologies Limited, Cyberops, Detox Technologies, eSec Forte Technologies Private Ltd., eShard, HCL Technologies Limited, Indian Cyber Security Solutions, Indusface Pvt ltd., Komodo Consulting, Kratikal Tech Pvt. Ltd, Nettitude Limited, NowSecure, Inc., Ostorlab, Positive Technologies, Synack, Inc., Synopsys, Inc., TestingXperts, Valency Networks, LLP, ValueMentor, Varutra Consulting, Wattlecorp Cyber Risk Management Services LLC, and Wattlecorp Cybersecurity Labs LLP.

Market Segmentation & Coverage

This research report categorizes the Mobile Application Security Testing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Deployment
Cloud
On-premises
Application Type
Hybrid Apps
Native Apps
Web Apps
Organization Size
Large enterprises
SMEs
Vertical
BFSI
Education
Healthcare
IT
Retail & eCommerce
Telecom
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year