Mobile Advertising Market by Types (Banner Advertising, Interstitial Advertising, Location-Based Advertising), End-Use (Personal, Professional) - Global Forecast 2024-2030

Mobile Advertising Market by Types (Banner Advertising, Interstitial Advertising, Location-Based Advertising), End-Use (Personal, Professional) - Global Forecast 2024-2030


The Mobile Advertising Market size was estimated at USD 60.74 billion in 2023 and expected to reach USD 65.78 billion in 2024, at a CAGR 9.18% to reach USD 112.39 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Mobile Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mobile Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T‑Mobile USA, Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types

Banner Advertising

Interstitial Advertising

Location-Based Advertising

Native Advertising

Push Notifications

Short Message Service (SMS) Advertising

Video Advertising
End-Use

Personal

Professional
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Mobile Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mobile Advertising Market?
3. What are the technology trends and regulatory frameworks in the Mobile Advertising Market?
4. What is the market share of the leading vendors in the Mobile Advertising Market?
5. Which modes and strategic moves are suitable for entering the Mobile Advertising Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Mobile Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
5.1.1.2. Deployment of mobile advertising on social media platforms
5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
5.1.2. Restraints
5.1.2.1. Technical issues associated with mobile advertising
5.1.3. Opportunities
5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
5.1.4. Challenges
5.1.4.1. Penetration of advertisement-blocking technologies
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Mobile Advertising Market, by Types
6.1. Introduction
6.2. Banner Advertising
6.3. Interstitial Advertising
6.4. Location-Based Advertising
6.5. Native Advertising
6.6. Push Notifications
6.7. Short Message Service (SMS) Advertising
6.8. Video Advertising
7. Mobile Advertising Market, by End-Use
7.1. Introduction
7.2. Personal
7.3. Professional
8. Americas Mobile Advertising Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Mobile Advertising Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Mobile Advertising Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Aarki, Inc.
12.1.2. AdAction Interactive LLC
12.1.3. AdColony, Inc.
12.1.4. Amobee, Inc.
12.1.5. Apple Inc.
12.1.6. AppLovin Corporation
12.1.7. Avazu Inc.
12.1.8. Chartboost Inc.
12.1.9. Edge226
12.1.10. Epom Services
12.1.11. Flurry by Yahoo Inc.
12.1.12. Google LLC by Alphabet Inc.
12.1.13. ironSource Ltd.
12.1.14. Kochava
12.1.15. Liftoff, Inc.
12.1.16. Meta Platforms, Inc.
12.1.17. Mintegral
12.1.18. Mobvista International Technology Limited
12.1.19. Ogury Ltd.
12.1.20. Pandora Media, LLC
12.1.21. Smaato, Inc.
12.1.22. TUNE, Inc.
12.1.23. Twitter
12.1.24. T‑Mobile USA, Inc.
12.1.25. Unity Technologies
12.2. Key Product Portfolio
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing
FIGURE 1. MOBILE ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. MOBILE ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MOBILE ADVERTISING MARKET DYNAMICS
FIGURE 7. MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
FIGURE 8. MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 10. MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

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