Microbial-based Cleaning Products Market by Product (Biological Odor Control, Enzymatic Cleaners, Industrial Degreasers), Microbe Type (Bacteria, Enzymes, Fungi), Application, Distribution Channel, Distribution Type, End-use - Global Forecast 2024-2030

Microbial-based Cleaning Products Market by Product (Biological Odor Control, Enzymatic Cleaners, Industrial Degreasers), Microbe Type (Bacteria, Enzymes, Fungi), Application, Distribution Channel, Distribution Type, End-use - Global Forecast 2024-2030


The Microbial-based Cleaning Products Market size was estimated at USD 4.61 billion in 2023 and expected to reach USD 5.00 billion in 2024, at a CAGR 9.17% to reach USD 8.52 billion by 2030.

Microbial-based cleaning products, effectively known as bio-cleaning agents, are environmentally friendly cleaning solutions primarily composed of beneficial bacteria and enzymes. These products are microscopic life forms used for cleanliness, hygiene, and safety in everyday spaces. The growth is primarily influenced by rising consumer inclination toward environmentally friendly products and strict government policies on chemical use and waste management in certain applications. The surge in microbiological-based pharmaceutical research activities further contributes to the development of microbial-based cleaning products. However, the comparatively high production costs and the widespread availability of chemical counterparts present a significant challenge to the growth of the microbial-based cleaning products market. Advancements in biotechnology and the discovery of potent microbes present new business opportunities. In addition, innovation and research into cost-effective manufacturing processes and increasing microbial efficiency are expected to create a stronger prospectus for the microbial-based cleaning products market.

Regional Insights

The microbial-based cleaning products market in the Americas is demonstrating accelerating growth, owing to aggressive environmentally-friendly policies and significant investment in research and development (R&D). Consumer and commercial sectors are rapidly adopting these products owing to their non-toxic nature and efficiency in cleanliness, further strengthening the overall market growth in the Americas. In the EMEA region, Europe is recording substantial growth in the microbial-based cleaning products market, owing to its strict environmental regulations and high consumer demand for sustainable products. The Middle East, with its burgeoning tourism industry, is recognizing the benefits of using microbial-based products to maintain cleanliness without affecting the environment. In addition, Africa is experiencing a steady increase in the need for these products, primarily attributed to the increase in awareness about the environmental impact of conventional cleaning products. The APAC region is presenting a flourishing market opportunity for microbial-based cleaning products. Countries including China, Japan, and India are becoming primary contributors to the evolving market dynamics, with their growing population, increased understanding of sustainable living, and respective governmental push toward eco-friendly alternatives.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Microbial-based Cleaning Products Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Rising consumers shift toward nature-based cleaning products
      • Increasing use of microbial-based cleaning technology in industrial and commercial facilities
      • Market Restraints
        • Easy availability of several alternative chemical-based cleaners
        • Market Opportunities
          • Development of innovative formulations in microbial-based cleaning products
          • Expanding potential of microbial-based cleaning products for wastewater treatment
          • Market Challenges
            • Risk associated with microorganisms and enzyme exposure
            • Market Segmentation Analysis
              • Microbe Type: Growing demand for enzyme-based cleaners for targeted cleaning tasks
              • Product: Expanding usage of probiotic cleaners in healthcare sector for maintaining surface hygiene
              • Distribution Channel: Ascendance of eCommerce and the ease of price-product comparison tilts favor towards online channels
              • Application: Rising use of microbial cleaners for the bioremediation and wastewater treatment
              • Distribution Type: Increase in sales for microbial-based cleaning products through B2B distribution
              • End-use: Growing utilization of microbial-based cleaning products by the commercial businesses as a greener cleaning options
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Microbial-based Cleaning Products Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Microbial-based Cleaning Products Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Earth Alive Makes its First Sales in Spain to Move from the Chemical Era to the Organic Era

                Earth Alive Clean Technologies Inc. announced the successful establishment of its first sales agreements for Soil Activator within the Spanish market. Considering Spain's role as a pivotal agricultural hub, boasting 25 million hectares of farming ground and a substantial 2.6 million dedicated to organic farming, marks a significant milestone. Currently, the Spanish biofertilizers sector stands at EUR 87.9 million and is projected to ascend to EUR 15 million by 2026.

                DKSH and Bionap Enter Exclusive Distribution Agreement in Europe

                DKSH announced a pivotal distribution agreement with Bionap to invigorate the personal care ingredients division of DKSH, delivering end-to-end services that span business development, marketing, sales, distribution, and logistics while heavily emphasizing sustainability and the upcycling of natural resources. These high-quality extracts are poised to innovate applications across the personal care spectrum, including hair care, skin care, dental care, and sun protection formulations, aligning with the trending consumer demand for ecologically conscious products.

                Azelis to Distribute BBA Ecotech’s Microbial Cleaning Solutions to EMEA Countries

                Azelis Holding S.A. expanded its partnership with Italian biotechnology provider BBA Ecotech. This collaboration is expected to meet the growing demand for eco-friendly solutions in the industry. Azelis distributes BBA Ecotech's portfolio of microorganisms, probiotics, odor-neutralization solutions, and concentrated mixtures tailored for specific applications.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Microbial-based Cleaning Products Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Microbial-based Cleaning Products Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Acuro Organics Limited, Advanced Enzyme Technologies, American Biosystems, Inc., American Cleaning Technologies, Inc., BBA Ecotech S.r.l., Betco Corporation, Bionetix International by Cortec Corporation, Chrisal Group, Inc., CoverTec Products LLC, Croda International Plc, Culleoka Company LLC, Diversey Inc. by Solenis International LLC, Earth Alive Clean Technologies Inc., Ecolab Inc., Electrolux Home Products, Inc., Evonik Industries AG, Faultless Brands, Genesis Biosciences Ltd., Graymills Corporation, HeiQ Materials AG, Henkel AG & Co. KGaA, Infinita Biotech Private Limited, Ingenious Probiotics, Insinc Products Limited, Jelmar, LLC, Lanxess AG, Microban International, Ltd. by W.M. Barr and Company, Inc., Novozymes A/S, NuGenTec LLC, Nyco Products Company, PrARAS Biosciences Pvt. Ltd., Probiotic Group, Reckitt Benckiser Group plc, S.C. Johnson & Son Inc., SCD Probiotics, The Clorox Company, The Procter & Gamble Company, Univar Solutions Inc., Wilh. Wilhelmsen Holding ASA, WorldWare Enterprises Ltd., and Z BioScience, Inc..

              Market Segmentation & Coverage

              This research report categorizes the Microbial-based Cleaning Products Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Product
                • Biological Odor Control
                • Enzymatic Cleaners
                • Industrial Degreasers
                • Probiotic Cleaners
                • Specialty Surface Cleaners
                • Waste Decomposers
                • Microbe Type
                  • Bacteria
                    • Bacillus
                    • Lactobacillus
                    • Pseudomonas
                    • Enzymes
                      • Amylases
                      • Cellulases
                      • Lipases
                      • Proteases
                      • Fungi
                        • Aspergillus
                        • Trichoderma
                        • Application
                          • Bioremediation
                          • Fabric Cleaning
                          • Grease Trap Maintenance
                          • Surface Cleaning
                          • Wastewater Treatment
                          • Distribution Channel
                            • Offline
                            • Online
                            • Distribution Type
                              • B2B
                              • B2C
                              • End-use
                                • Commercial
                                • Household
                                • Industrial
                                • Region
                                  • Americas
                                    • Argentina
                                    • Brazil
                                    • Canada
                                    • Mexico
                                    • United States
                                      • California
                                      • Florida
                                      • Illinois
                                      • New York
                                      • Ohio
                                      • Pennsylvania
                                      • Texas
                                      • Asia-Pacific
                                        • Australia
                                        • China
                                        • India
                                        • Indonesia
                                        • Japan
                                        • Malaysia
                                        • Philippines
                                        • Singapore
                                        • South Korea
                                        • Taiwan
                                        • Thailand
                                        • Vietnam
                                        • Europe, Middle East & Africa
                                          • Denmark
                                          • Egypt
                                          • Finland
                                          • France
                                          • Germany
                                          • Israel
                                          • Italy
                                          • Netherlands
                                          • Nigeria
                                          • Norway
                                          • Poland
                                          • Qatar
                                          • Russia
                                          • Saudi Arabia
                                          • South Africa
                                          • Spain
                                          • Sweden
                                          • Switzerland
                                          • Turkey
                                          • United Arab Emirates
                                          • United Kingdom


                                          Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising consumers shift toward nature-based cleaning products
5.1.1.2. Increasing use of microbial-based cleaning technology in industrial and commercial facilities
5.1.2. Restraints
5.1.2.1. Easy availability of several alternative chemical-based cleaners
5.1.3. Opportunities
5.1.3.1. Development of innovative formulations in microbial-based cleaning products
5.1.3.2. Expanding potential of microbial-based cleaning products for wastewater treatment
5.1.4. Challenges
5.1.4.1. Risk associated with microorganisms and enzyme exposure
5.2. Market Segmentation Analysis
5.2.1. Microbe Type: Growing demand for enzyme-based cleaners for targeted cleaning tasks
5.2.2. Product: Expanding usage of probiotic cleaners in healthcare sector for maintaining surface hygiene
5.2.3. Distribution Channel: Ascendance of eCommerce and the ease of price-product comparison tilts favor towards online channels
5.2.4. Application: Rising use of microbial cleaners for the bioremediation and wastewater treatment
5.2.5. Distribution Type: Increase in sales for microbial-based cleaning products through B2B distribution
5.2.6. End-use: Growing utilization of microbial-based cleaning products by the commercial businesses as a greener cleaning options
5.3. Market Trend Analysis
5.3.1. Constant regulatory support for the use of microbials and commercialization of microbial-based cleaning products in Americas
5.3.2. Rising awareness associated with cleanliness and harmful usage of chemical products expanding the scope of microbial-based cleaning products in Asia-Pacific region
5.3.3. Expanding collaboration among players and academic institutions, coupled with a rise in investment for water treatment projects in the EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis
6. Microbial-based Cleaning Products Market, by Product
6.1. Introduction
6.2. Biological Odor Control
6.3. Enzymatic Cleaners
6.4. Industrial Degreasers
6.5. Probiotic Cleaners
6.6. Specialty Surface Cleaners
6.7. Waste Decomposers
7. Microbial-based Cleaning Products Market, by Microbe Type
7.1. Introduction
7.2. Bacteria
7.3. Enzymes
7.4. Fungi
8. Microbial-based Cleaning Products Market, by Application
8.1. Introduction
8.2. Bioremediation
8.3. Fabric Cleaning
8.4. Grease Trap Maintenance
8.5. Surface Cleaning
8.6. Wastewater Treatment
9. Microbial-based Cleaning Products Market, by Distribution Channel
9.1. Introduction
9.2. Offline
9.3. Online
10. Microbial-based Cleaning Products Market, by Distribution Type
10.1. Introduction
10.2. B2B
10.3. B2C
11. Microbial-based Cleaning Products Market, by End-use
11.1. Introduction
11.2. Commercial
11.3. Household
11.4. Industrial
12. Americas Microbial-based Cleaning Products Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Microbial-based Cleaning Products Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Microbial-based Cleaning Products Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
15.3.1. Earth Alive Makes its First Sales in Spain to Move from the Chemical Era to the Organic Era
15.3.2. DKSH and Bionap Enter Exclusive Distribution Agreement in Europe
15.3.3. Azelis to Distribute BBA Ecotech’s Microbial Cleaning Solutions to EMEA Countries
15.3.4. Heiq, Pruex and Biowet Drwalew Forge Game-Changing Partnership for Sustainable Probiotic Animal Housing Hygiene in Poland
15.3.5. Faultless Brands Teams Up With Z BioScience to Launch Lively, A New Probiotic Household Cleaning and Pet Care Product Line
15.3.6. IMCD Partners with Genesis Biosciences to Create more Effective and Ecological Cleaning Solutions
15.3.7. Betco Closes on Novozymes Wastewater Business Assets
15.3.8. American Vanguard Corporation Acquires Assets of American Bio-Systems
15.3.9. Probiotic Cleaning as New Technology in the Robert Koch Institute Guidelines For Hospital Hygiene
15.3.10. HeiQ Acquires UK-based Tarn-Pure, Which Holds EU and UK Regulatory Registrations to Sell Metallic Copper, Metallic Silver for Industrial Hygiene Applications; the Acquisition Complements HeiQ's Existing Offering of Botanical Antimicrobials, Probiotic Cleaners
16. Competitive Portfolio
16.1. Key Company Profiles
16.2. Key Product Portfolio

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