Men's Grooming Products Market by Product (Body Care, Fragrances, Hair Care), Ingredient Type (Chemical-based, Natural/Organic), Price Range, End-User, Distribution Channel - Global Forecast 2024-2030

Men's Grooming Products Market by Product (Body Care, Fragrances, Hair Care), Ingredient Type (Chemical-based, Natural/Organic), Price Range, End-User, Distribution Channel - Global Forecast 2024-2030

The Men's Grooming Products Market size was estimated at USD 55.24 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 6.16% to reach USD 83.95 billion by 2030.

Men's grooming products refer to a wide range of personal care items specifically formulated for men's grooming needs. These products encompass skincare, haircare, shaving, and body care essentials designed to maintain personal hygiene, enhance appearance, and promote skin and hair health. This category includes products such as facial cleansers, moisturizers, beard oils, shaving creams, razors, shampoos, conditioners, hair styling products, and body washes, among others. The utilization of men's grooming products has expanded significantly over the years, responding to a growing interest among men in personal grooming and self-care. Effective marketing campaigns, celebrity endorsements, and the expansion of online sales channels that offer shopping convenience and a wide array of options for consumers have further cemented the growth of the industry. However, the growing prevalence of fake or counterfeit products has created skepticism about the reliability of available men's grooming products. Additionally, skin issues and incorrect or inadequate labeling of grooming products create hesitance in the utilization of the products. However, key players are investing in product innovations and novel formulations and utilizing advanced tools such as AI/ML and data analytics to tailor the products according to consumer preference or body type. Furthermore, the development of eco-friendly products and packaging to appeal to environmentally conscious consumers has created new opportunities for the growth of the industry.

Regional Insights

The Americas, particularly the United States and Canada exhibit strong market demand for men's grooming products. The Americas lead with innovative trends and high consumer spending in personal care. Proactive social media marketing and advertising and the introduction of organic grooming products are reshaping the market landscape in the Americas region. EU countries present a diverse spectrum of consumer behaviors, with a notable preference for high-quality products linked to natural ingredients and sustainability. Investment in biotechnology for developing advanced skincare items is on the rise, alongside the burgeoning popularity of beard care products. The Middle East, with its luxury-oriented customers, has a strong demand for premium grooming products. The Asia Pacific region, encompassing markets such as China, Japan, and India, is characterized by significant diversity in consumer preferences and maturity levels. The region is characterized by growing awareness about the need for personal care, and shifting social trends regarding men's personal and mental health have further accentuated the need for the products. South Korea, Japan, China, and India have seen a burgeoning interest in men's grooming, largely influenced by the rise of K-beauty and J-beauty trends that emphasize meticulous grooming habits.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Men's Grooming Products Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing male consumer focus on personal care and hygienic practices
Booming e-commerce platforms and online retailing of men’s grooming products
Influence of social media and celebrity endorsements promoting grooming products

Market Restraints

Harmful impacts of chemical-based men's grooming products

Market Opportunities

Continuous product innovation and diversification in product lines
Technological integration for development of advanced grooming products such as electric shavers and trimmers

Market Challenges

Lack of personalization and availability of counterfeit products

Market Segmentation Analysis

Product: Growing awareness about personal care leading to utilization of shave & beard care products
Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men’s grooming products
Price Range: Preference for premium men’s grooming products equipped with specialty features
End-User: Higher penetration in household application helps in brand designing and marketing of grooming products
Distribution Channel: Rising inclination towards online channels due to customer convenience

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Men's Grooming Products Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Men's Grooming Products Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

5WPR Announces Continued Expansion of Men's Grooming Category

5W Public Relations announced the strategic expansion of its men's grooming portfolio within the Beauty Division to better cater to the burgeoning demands of men's self-care. The company planned to play a pivotal role in revolutionizing the men's grooming universe, emphasizing that their innovative approach and exploitation of digital trends are redefining perceptions and accessibility of men’s grooming solutions.

Winston Forays Into Men’s Category; Launches Nut Groomer

Winston has entered the men’s grooming arena with the launch of its latest innovation, the Winston Nut Groomer. This product is a testament to Winston's commitment to meeting the evolving grooming necessities of the discerning modern man, providing them with essential tools to upkeep their self-assurance and hygiene rigorously.

VLCC to Acquire D2C Men’s Grooming Brand Ustraa Through Strategic Merger

VLCC has strategically entered the dynamic men’s grooming sector by acquiring Ustraa, a thriving direct-to-consumer brand owned by Happily Unmarried Marketing. With this acquisition, VLCC is committed to infusing additional resources to expedite Ustraa's expansion, to cultivate further growth and integrate their digital prowess into VLCC's consumer strategy.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Men's Grooming Products Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Men's Grooming Products Market, highlighting leading vendors and their innovative profiles. These include Beardo by Marico, Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Company, Estee Lauder Companies, Inc., Forest Essentials, Garnier LLC, GroomingLounge.com, LLC, Helios Lifestyle Private Limited, ITC Limited, Johnson & Johnson Services, Inc., Kao Corporation, Koninklijke Philips N.V., L'Oréal S.A., LetsShave, Louis Vuitton SE, Malin+Goetz Inc., Natura International Inc., Panasonic Corporation, Procter & Gamble Company, PUIG, S.L., Reckitt Benckiser Group PLC, Reliance Retail Limited, Shiseido Co., Ltd., The Body Shop, The Kroger Co., Unilever PLC, Vi-john Group, and VLCC Health Care Limited.

Market Segmentation & Coverage

This research report categorizes the Men's Grooming Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Body Care
Fragrances
Hair Care
Shave & Beard Care
Skincare
Toiletries
Ingredient Type
Chemical-based
Natural/Organic
Price Range
Low
Mid
Premium
End-User
Commercial
Household
Distribution Channel
Offline
Hypermarket & Supermarket
Salon/Grooming Clubs
Speciality Stores
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year