Matcha Market by Grade (Café, Ceremonial, Classic), Nature (Conventional, Organic), End-Use - Global Forecast 2024-2030

Matcha Market by Grade (Café, Ceremonial, Classic), Nature (Conventional, Organic), End-Use - Global Forecast 2024-2030


The Matcha Market size was estimated at USD 5.11 billion in 2023 and expected to reach USD 5.41 billion in 2024, at a CAGR 6.87% to reach USD 8.14 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Matcha Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Matcha Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Matcha Market, highlighting leading vendors and their innovative profiles. These include Aiya Europe GmbH, Clearspring Ltd., Encha Life LLC, Foodchem International Corporation, Green Foods Corporation, ITO EN, LTD., Marukyu Koyamaen CO., LTD., McCormick & Company, Inc., Nestlé S.A., Pure Leaf by Unilever PLC, Starbucks Corporation, Tenzo Tea, Inc, The AOI Tea Company, The Hain Celestial Group, Inc., and The Republic of Tea, Inc..

Market Segmentation & Coverage

This research report categorizes the Matcha Market to forecast the revenues and analyze trends in each of the following sub-markets:

Grade

Café

Ceremonial

Classic

Culinary
Nature

Conventional

Organic
End-Use

Beverage Processing

Food Processing

Foodservice

Household

Institutional

Personal Care
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Matcha Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Matcha Market?
3. What are the technology trends and regulatory frameworks in the Matcha Market?
4. What is the market share of the leading vendors in the Matcha Market?
5. Which modes and strategic moves are suitable for entering the Matcha Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Matcha Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rise in the use of matcha in the packaged food segment
5.1.1.2. Rising number of health-conscious consumers
5.1.1.3. Growing use of matcha in cosmetics and personal care industry
5.1.2. Restraints
5.1.2.1. Availability of the substitutes
5.1.3. Opportunities
5.1.3.1. Growing production of matcha and an easy availability on online channels
5.1.3.2. Rise in the number of launch for matcha
5.1.4. Challenges
5.1.4.1. Side-effects associated with the matcha
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Matcha Market, by Grade
6.1. Introduction
6.2. Café
6.3. Ceremonial
6.4. Classic
6.5. Culinary
7. Matcha Market, by Nature
7.1. Introduction
7.2. Conventional
7.3. Organic
8. Matcha Market, by End-Use
8.1. Introduction
8.2. Beverage Processing
8.3. Food Processing
8.4. Foodservice
8.5. Household
8.6. Institutional
8.7. Personal Care
9. Americas Matcha Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Matcha Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Matcha Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Aiya Europe GmbH
13.1.2. Clearspring Ltd.
13.1.3. Encha Life LLC
13.1.4. Foodchem International Corporation
13.1.5. Green Foods Corporation
13.1.6. ITO EN, LTD.
13.1.7. Marukyu Koyamaen CO., LTD.
13.1.8. McCormick & Company, Inc.
13.1.9. Nestlé S.A.
13.1.10. Pure Leaf by Unilever PLC
13.1.11. Starbucks Corporation
13.1.12. Tenzo Tea, Inc
13.1.13. The AOI Tea Company
13.1.14. The Hain Celestial Group, Inc.
13.1.15. The Republic of Tea, Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. MATCHA MARKET RESEARCH PROCESS
FIGURE 2. MATCHA MARKET SIZE, 2023 VS 2030
FIGURE 3. MATCHA MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MATCHA MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MATCHA MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MATCHA MARKET DYNAMICS
FIGURE 7. MATCHA MARKET SIZE, BY GRADE, 2023 VS 2030 (%)
FIGURE 8. MATCHA MARKET SIZE, BY GRADE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MATCHA MARKET SIZE, BY NATURE, 2023 VS 2030 (%)
FIGURE 10. MATCHA MARKET SIZE, BY NATURE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MATCHA MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 12. MATCHA MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES MATCHA MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES MATCHA MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. MATCHA MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. MATCHA MARKET SHARE, BY KEY PLAYER, 2023

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