Makeup Market by Types of Makeup (Eye Makeup, Face Makeup, Hair Makeup), Distribution Channel (Departmental Stores, Exclusive Brand Stores, Online & E-Commerce Channels), End User - Global Forecast 2024-2030

Makeup Market by Types of Makeup (Eye Makeup, Face Makeup, Hair Makeup), Distribution Channel (Departmental Stores, Exclusive Brand Stores, Online & E-Commerce Channels), End User - Global Forecast 2024-2030


The Makeup Market size was estimated at USD 22.74 billion in 2023 and expected to reach USD 23.96 billion in 2024, at a CAGR 5.48% to reach USD 33.03 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Makeup Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Makeup Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Makeup Market, highlighting leading vendors and their innovative profiles. These include AmorePacific Corporation, Avon Products, Inc., Beiersdorf AG, Coty Inc., Estée Lauder Companies Inc., Henkel AG & Co. KGaA, Kao Corporation, L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton, Mary Kay Inc., Oriflame Holding AG, Procter & Gamble Company, Revlon, Inc., Shiseido Company, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Makeup Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types of Makeup

Eye Makeup
Eye liners
Mascaras

Face Makeup
Blush
Concealer
Foundation

Hair Makeup

Lip Makeup
Lip Gloss
Lipstick

Nail Makeup
Distribution Channel

Departmental Stores

Exclusive Brand Stores

Online & E-Commerce Channels

Supermarket/Hypermarkets
End User

Men

Women
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Makeup Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Makeup Market?
3. What are the technology trends and regulatory frameworks in the Makeup Market?
4. What is the market share of the leading vendors in the Makeup Market?
5. Which modes and strategic moves are suitable for entering the Makeup Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Makeup Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. High demand for anti-aging products
5.1.1.2. Rising consumer focus towards grooming and personal appearance
5.1.1.3. Increasing consumption of BB and CC creams across the globe
5.1.2. Restraints
5.1.2.1. High cost raw materials
5.1.3. Opportunities
5.1.3.1. Increasing investment for R&D of cosmetic products
5.1.3.2. Upsurge of several e-commerce websites due to digital revolution
5.1.4. Challenges
5.1.4.1. Stringent regulations imposed on the usage of cosmetics ingredients by government agencies
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Makeup Market, by Types of Makeup
6.1. Introduction
6.2. Eye Makeup
6.3.1. Eye liners
6.3.2. Mascaras
6.3. Face Makeup
6.4.1. Blush
6.4.2. Concealer
6.4.3. Foundation
6.4. Hair Makeup
6.5. Lip Makeup
6.6.1. Lip Gloss
6.6.2. Lipstick
6.6. Nail Makeup
7. Makeup Market, by Distribution Channel
7.1. Introduction
7.2. Departmental Stores
7.3. Exclusive Brand Stores
7.4. Online & E-Commerce Channels
7.5. Supermarket/Hypermarkets
8. Makeup Market, by End User
8.1. Introduction
8.2. Men
8.3. Women
9. Americas Makeup Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Makeup Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Makeup Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. AmorePacific Corporation
13.1.2. Avon Products, Inc.
13.1.3. Beiersdorf AG
13.1.4. Coty Inc.
13.1.5. Estée Lauder Companies Inc.
13.1.6. Henkel AG & Co. KGaA
13.1.7. Kao Corporation
13.1.8. L'Oréal S.A.
13.1.9. LVMH Moët Hennessy Louis Vuitton
13.1.10. Mary Kay Inc.
13.1.11. Oriflame Holding AG
13.1.12. Procter & Gamble Company
13.1.13. Revlon, Inc.
13.1.14. Shiseido Company
13.1.15. Unilever PLC
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. MAKEUP MARKET RESEARCH PROCESS
FIGURE 2. MAKEUP MARKET SIZE, 2023 VS 2030
FIGURE 3. MAKEUP MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MAKEUP MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MAKEUP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MAKEUP MARKET DYNAMICS
FIGURE 7. MAKEUP MARKET SIZE, BY TYPES OF MAKEUP, 2023 VS 2030 (%)
FIGURE 8. MAKEUP MARKET SIZE, BY TYPES OF MAKEUP, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 10. MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MAKEUP MARKET SIZE, BY END USER, 2023 VS 2030 (%)
FIGURE 12. MAKEUP MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES MAKEUP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES MAKEUP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. MAKEUP MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. MAKEUP MARKET SHARE, BY KEY PLAYER, 2023

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