Location-based Services Market by Services (Application Support & Maintenance, Consulting & Training, Deployment & Integration), Technology (Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Globa

Location-based Services Market by Services (Application Support & Maintenance, Consulting & Training, Deployment & Integration), Technology (Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Global Forecast 2024-2030

The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030.

Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS.

Regional Insights

In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Location-based Services Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

High penetration of smart devices and increasing internet access
Rising use of social media and easy availability of GPS technology
Emergence of location based technology owing to travel information, and flexible route options

Market Restraints

Issues with inaccuracy and reliability of location tracking

Market Opportunities

Integration of bluetooth low energy (BLE), IoT, and blockchain technology in location based services
Emerging potential of location and advertising based marketing among organizations

Market Challenges

Privacy and security concerns associated with location-based services

Market Segmentation Analysis

Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services
End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Location-based Services Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

ArcGIS Platform Unveils Major Release with New Services

Esri expanded its ArcGIS Platform capabilities, introducing enhanced location services aimed squarely at developers. This upgrade encompasses new offerings such as Places, Data Hosting, and an advanced Basemap Styles service, paving the way for developing highly personalized and location-aware applications.

B2B SaaS Startup Data Sutram Raises USD 3 Million To Provide Location Based Insights To Banks

Data Sutram secured USD 3 million in a Series A funding round, spearheaded by Bharat Fund and joined by Singularity Growth Funds, Indian Angel Network, IndiaInfoline, and White Venture Capital, among other returning investors. This strategic infusion of capital is earmarked for the company’s expansion into new territories, including the Gulf countries and Southeast Asia, alongside broadening its product offerings. The new funding is poised to catalyze the development of additional products tailored for the domestic market and a specific tool to enhance the efficiency of banking collections and other operational domains.

Bengaluru firm Elena Geo Systems launches country’s first hand-held NavIC-based navigation device

Bengaluru's Elena Geo Systems introduced a handheld navigator based on NavIC technology during World Telecom Day in New Delhi. This innovative device, specifically designed for precision in critical infrastructure development tasks across sectors such as railways, land surveying, telecommunications, and hydrocarbon exploration, marks a leap forward in indigenous navigation solutions.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Location-based Services Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.

Market Segmentation & Coverage

This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

Services
Application Support & Maintenance
Consulting & Training
Deployment & Integration
Technology
Bluetooth Low Energy (BLE)
Cellular Triangulation
Computer Vision
Global Positioning System
Inertial Measurement Units (IMUs)
Radio Frequency Identification (RFID)
Location Type
Indoor
Outdoor
Application
Asset Tracking
Business Intelligence & Analytics
Fleet Management
Local Search & Information
Location-based Advertising
Mapping & Navigation
Proximity Marketing
Social Networking & Entertainment
End-User
Government
Healthcare & Life Sciences
Manufacturing
Media & Entertainment
Retail & eCommerce
Tourism & Hospitality
Transportation & Logistics
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year