Location Analytics Market by Component (Services, Solutions), Location Type (Indoor, Outdoor), Application - Global Forecast 2024-2030

Location Analytics Market by Component (Services, Solutions), Location Type (Indoor, Outdoor), Application - Global Forecast 2024-2030

The Location Analytics Market size was estimated at USD 20.41 billion in 2023 and expected to reach USD 22.95 billion in 2024, at a CAGR 12.82% to reach USD 47.50 billion by 2030.

Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.

Regional Insights

The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Location Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising use of spatial data and analytical tools
Growing need for geographic predictive analytics
Increasing uptake of location analytics technology in disaster management applications

Market Restraints

High initial cost of deployment

Market Opportunities

Increase in the adoption of social media for customer engagement
Flourishing automobile production and passenger vehicle sales

Market Challenges

Legal concerns and data privacy issue

Market Segmentation Analysis

Component: Growing significance of location analytics services in challenging business environment
Location Type: Increasing utilization of location analytics solutions for outdoor use
Application: Emerging applications of location analytics in risk management

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Location Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Location Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Agenty AI Launches POI Services to Provide Location Intelligence Solutions

Agenty AI, an artificial intelligence and data analytics company, launched point of interest (POI) services to revolutionize the utilization of location intelligence in businesses. These cutting-edge services provide organizations with robust tools to make well-informed decisions, optimize operations, and enhance customer experiences. By leveraging advanced machine learning algorithms, Agenty AI transforms raw geospatial data into actionable insights, allowing businesses to uncover hidden patterns, identify opportunities, and mitigate risks effectively.

HERE and Cognizant Collaborate to Provide Location Insights and Analytics for Global Businesses

HERE Technologies and Cognizant collaborate to offer real-time location insights and analytics to customers in various sectors, including retail, ride-hailing, logistics, manufacturing, and automotive. This collaboration enables businesses to reach and serve their customers accurately. By leveraging the data exchange capabilities of the HERE Platform, enterprises gain access to real-time traffic data, vehicle information, weather updates, and detailed road attribute data. This collaboration unlocks new location-based insights on customers, pricing, and competition for different industries.

Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve

Precisely, a renowned player in data integrity, acquired Transerve, a leading provider of location intelligence and data services. Transerve, headquartered in Goa, India, specializes in offering cloud-native location intelligence solutions accompanied by curated datasets. Their unique blend of artificial intelligence, machine learning, and geoprocessing capabilities empowers data democratization by making location analysis and data enrichment accessible to individuals without GIS expertise. This strategic acquisition further solidifies Precisely's commitment to delivering cutting-edge solutions in location analytics.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Location Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Location Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
Services
Managed Service
Professional Service
Consulting Services
Deployment & Integration
Training, Support, and Maintenance
Solutions
Data Integration & ETL
Geocoding & Reverse Geocoding
Reporting & Visualization
Thematic Mapping & Spatial Analysis
Location Type
Indoor
Outdoor
Application
Customer Experience Management
Emergency & Response Management
Remote Location Analytics
Risk Management
Sales & Marketing Optimization
Supply Chain Planning & Optimization
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year