Local Listing Management Software Market by Component (Analytics & Cleansing, Local Rank Tracking Tool, Reputation Building Tool), Deployment Mode (On-Cloud, On-Premise), Industry, End-User - Global Forecast 2024-2030

Local Listing Management Software Market by Component (Analytics & Cleansing, Local Rank Tracking Tool, Reputation Building Tool), Deployment Mode (On-Cloud, On-Premise), Industry, End-User - Global Forecast 2024-2030

The Local Listing Management Software Market size was estimated at USD 2.83 billion in 2023 and expected to reach USD 3.27 billion in 2024, at a CAGR 16.64% to reach USD 8.32 billion by 2030.

Local listing management software is a digital tool designed to help businesses confirm the accuracy and consistency of their location-based information across various online directories, maps, and social platforms. This specialized software streamlines the process of managing business listings, allowing companies to update their details such as addresses, phone numbers, business hours, and more across numerous outlets with one centralized operation. The increase in local search queries and mobile device use, the necessity for brand consistency across channels, and the importance of customer reviews in local SEO increase the adoption of local listing management software. However, integration issues with existing CRM systems and privacy laws with data security concerns may hinder market scalability. Nevertheless, the development of new products and rise in investment for the advancement of the products may create potential opportunities for growth of the local listing management software market.

Regional Insights

The local listing management software market in the Americas is rapidly growing due to businesses' growing reliance on local listing management software for visibility and customer acquisition. The digital transformations in the region continue to shape consumer interactions with businesses with a sharp focus on accurate online information. A trend towards mobile-based searches and consumer reliance on online reviews in the Americas has increased the demand for software that provides comprehensive and real-time listing updates across various digital platforms. Asia Pacific represents a diverse and rapidly changing market due to expanding e-commerce platforms and recent investments toward advancing local listing features. The local vendors in the Asia-Pacific leverage technology to provide accurate and user-friendly listing information. With a vast array of European languages and cultures, local listing management software must cater to localization needs. The EU's stringent data protection laws have led to software investments that prioritize consumer privacy while maintaining accuracy in local listings. The Middle East has seen a surge in digital adoption, and businesses are looking for listing solutions that can cater to a tech-savvy consumer base. With its varied economic landscapes and mobile-first internet users, Africa demands local listing solutions optimized for mobile access and tailored content for each nation's unique market.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Local Listing Management Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Potential Demand For Better Brand Visibility in the Business
    • Rising Need for Managing the Listing Efficiently and Effectively
    • Proliferating SEO Activities and Online Brand Marketing
    • Market Restraints
      • Limitations Associated with the Controls and Accessibility
      • Market Opportunities
        • Rising Adoption by the Small and Medium Enterprises
        • Development of New Products and Rise in Investment for the Advancement of the Products
        • Market Challenges
          • Issues Associated with the Data Security
          • Market Segmentation Analysis
            • Component: Increasing use of review monitoring tools for enhanced customer engagement
            • ​​Deployment Mode: Growing preference for cloud-based local listing management software
            • Industry: Penetration of local listing management software across hospitality sector
            • End-User: Emerging adoption of local listing management software by small and medium-sized enterprises
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Local Listing Management Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Local Listing Management Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Semrush Launches Two New ChatGPT Features in Listing Management Tool
              
              SEMrush's recent enhancements to their Listing Management Tool now integrate two innovative ChatGPT features. These features mark a significant advancement in local SEO, as they facilitate the optimization of business listings across various platforms. The new capabilities include generating nuanced, location-specific descriptions and crafting questions and answers that cater to common customer inquiries.
              
              Rio SEO Announces Integration with New Apple Business Connect API to Streamline Enterprise Listing Management
              
              Rio SEO strategically moved to enhance enterprise listing management by integrating with the new Apple Business Connect API. This collaboration facilitates a streamlined process for businesses to manage their listings across Apple Maps and other services. By leveraging these advanced capabilities, enterprises can effortlessly update locations, hours, photos, and special offers directly within the Apple ecosystem, increasing their visibility and accuracy to millions of potential customers.
              
              Yext to Provide Post Office Customers with an Improved Digital Customer Experience
              
              Yext has embarked on an innovative partnership with Post Office, the UK's largest retail network and financial services chain. This collaboration leveraged Yext's cutting-edge technology local listing software to streamline the Post Office's data management across multiple online platforms, ensuring customers receive accurate and up-to-date information when searching for Post Office locations and services.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Local Listing Management Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Local Listing Management Software Market, highlighting leading vendors and their innovative profiles. These include Adplorer Marketing Solutions, LLC, Advice Interactive Group LLC, Birdeye Inc., BrightLocal Ltd., Chatmeter, Inc., DBA Media, LLC, Experience.com, FreshLime, Inc., GoSite, Inc., LOCALiQ by Newsquest Media Group, Marketing 360, Moz, Inc. by iContact Marketing Corp, PromoRepublic Oy, rankingCoach, Inc., Reputation.com, Inc., Rio SEO by Forsta group, Semrush Inc., SOCi, Inc., Synup Corporation, Thryv, Inc., uberall GmbH, UpCity, Inc., Vendasta Technologies Inc., Whitespark Inc., Woobound Marketing, and Yext, Inc..
            
            Market Segmentation & Coverage
            
            This research report categorizes the Local Listing Management Software Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Component
              • Analytics & Cleansing
              • Local Rank Tracking Tool
              • Reputation Building Tool
              • Review Monitoring Tool
              • Deployment Mode
                • On-Cloud
                • On-Premise
                • Industry
                  • Automotive
                  • Financial Services
                  • Healthcare
                  • Home Services
                  • Hospitality
                  • Legal
                  • Real Estate
                  • Retail
                  • End-User
                    • Large Enterprises
                    • SMEs
                    • Region
                      • Americas
                        • Argentina
                        • Brazil
                        • Canada
                        • Mexico
                        • United States
                          • California
                          • Florida
                          • Illinois
                          • New York
                          • Ohio
                          • Pennsylvania
                          • Texas
                          • Asia-Pacific
                            • Australia
                            • China
                            • India
                            • Indonesia
                            • Japan
                            • Malaysia
                            • Philippines
                            • Singapore
                            • South Korea
                            • Taiwan
                            • Thailand
                            • Vietnam
                            • Europe, Middle East & Africa
                              • Denmark
                              • Egypt
                              • Finland
                              • France
                              • Germany
                              • Israel
                              • Italy
                              • Netherlands
                              • Nigeria
                              • Norway
                              • Poland
                              • Qatar
                              • Russia
                              • Saudi Arabia
                              • South Africa
                              • Spain
                              • Sweden
                              • Switzerland
                              • Turkey
                              • United Arab Emirates
                              • United Kingdom
                              
                              
                              Please Note: PDF & Excel + Online Access - 1 Year