Licensed Sports Merchandise Market by Product (Accessories, Apparels, Footwear), Distribution (Offline, Online), End User - Global Forecast 2024-2030

Licensed Sports Merchandise Market by Product (Accessories, Apparels, Footwear), Distribution (Offline, Online), End User - Global Forecast 2024-2030


The Licensed Sports Merchandise Market size was estimated at USD 35.39 billion in 2023 and expected to reach USD 37.36 billion in 2024, at a CAGR 5.69% to reach USD 52.17 billion by 2030.

Global Licensed Sports Merchandise Market The licensed sports merchandise market encompasses the sales and distribution of various consumer goods featuring logos and designs associated with professional sports teams, leagues, events, or athletes. Products include apparel, accessories, and footwears for a wide range of sports. The rising popularity of professional sports worldwide and increased awareness of international sporting events have significantly improved the demand for licensed sports merchandise. Social media also plays an important role in promoting licensed sports merchandise by allowing athletes and organizations to connect directly with their fanbase. Additionally, eCommerce expansion offers more opportunities by giving consumers easy access to a broader range of licensed sports merchandise options. Intense competition among established players, changing trends, and high costs of licensing limit the product penetration worldwide. Counterfeit products are another issue that infringes upon intellectual property rights and negatively impacts sales of legitimate licensees. To remain competitive and capitalize on opportunities, businesses focus on innovation and research across key areas such as product personalization, sustainable materials, digital engagement, and data-driven insights. Offering unique customization options helps brands to differentiate product portfolios while catering to evolving customer preferences and incorporating sustainable materials into products appeals to environmentally-conscious customers. Utilizing digital tools, including augmented reality and virtual reality, are expected to enhance user experiences for online and offline channels.Regional InsightsThe Americas region represents a rapidly growing licensed sports merchandise market due to its established sporting leagues and growing customer base for customized sports merchandise. The National Football League, National Basketball Association, and National Hockey League in the United States and Canada have maintained the constant demand for licensed sports merchandise. The Asia-Pacific region has experienced massive growth in recent years due to growing disposable incomes and urbanization, which has led to increased leisure spending on sports events and merchandise. While cricket dominates the sports culture in India and Australia, basketball has gained popularity in nations, such as China and the Philippines. Emerging economies in the region offer vast untapped opportunities for original goods providers. Europe, the Middle East & Africa region is characterized by a deep-rooted passion for soccer that drives the demand for licensed sports merchandise. Countries such as the United Kingdom, Germany, and Spain contribute significantly to the market with their popular domestic leagues. Manufacturers focus on localization strategies catering to regional preferences while maintaining brand identity to maximize growth potential across the EMEA region. Additionally, sustainability initiatives are becoming increasingly important as consumers demand eco-friendly products investing in sustainable materials and practices in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Licensed Sports Merchandise Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Licensed Sports Merchandise Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Licensed Sports Merchandise Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Asics Corporation, Dick's Sporting Goods, Inc., Everlast Worldwide, Inc., Fanatics Inc., G-III Apparel Group, Ltd., Great American Products Ltd., HanesBrands Inc., Kohl’s, Inc., Lululemon Athletica Inc., New Balance Athletics, Inc., NEW ERA CAP, LLC, Newell Brands Inc., Nike, Inc., PALLINI APS, Puma SE, Ralph Lauren Corporation, RDX Inc., Revgear, Schutt Sports, Skechers USA, Inc., Sports Direct International PLC, Under Armour, Inc., and Yonex Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Licensed Sports Merchandise Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Accessories

Apparels

Footwear

Toys

Video Games

Distribution
Offline

Online
Department Stores

Specialty Stores

End User
Children

Men

Women

Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Licensed Sports Merchandise Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Licensed Sports Merchandise Market?
3. What are the technology trends and regulatory frameworks in the Licensed Sports Merchandise Market?
4. What is the market share of the leading vendors in the Licensed Sports Merchandise Market?
5. Which modes and strategic moves are suitable for entering the Licensed Sports Merchandise Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Licensed Sports Merchandise Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing participation in sports and the popularity of international sports tournaments
5.1.1.2. Higher adoption of sports apparel due to advertising and celebrity brand endorsement
5.1.1.3. Growing availability of licensed sports merchandise on eCommerce platforms
5.1.2. Restraints
5.1.2.1. Changing trends and licensing costs
5.1.3. Opportunities
5.1.3.1. Incorporating virtual reality experiences into retail spaces
5.1.3.2. Potential adoption of personalized products and sustainable materials
5.1.4. Challenges
5.1.4.1. Availability of counterfeit sports merchandise products
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Licensed Sports Merchandise Market, by Product
6.1. Introduction
6.2. Accessories
6.3. Apparels
6.4. Footwear
6.5. Toys
6.6. Video Games
7. Licensed Sports Merchandise Market, by Distribution
7.1. Introduction
7.2. Offline
7.3. Online
7.4.1. Department Stores
7.4.2. Specialty Stores
8. Licensed Sports Merchandise Market, by End User
8.1. Introduction
8.2. Children
8.3. Men
8.4. Women
9. Americas Licensed Sports Merchandise Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Licensed Sports Merchandise Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.
10. South Korea
10.
11. Taiwan
10.
12. Thailand
10.
13. Vietnam
11. Europe, Middle East & Africa Licensed Sports Merchandise Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.
10. Nigeria
11.
11. Norway
11.
12. Poland
11.
13. Qatar
11.
14. Russia
11.
15. Saudi Arabia
11.
16. South Africa
11.
17. Spain
11.
18. Sweden
11.
19. Switzerland
11.
20. Turkey
11.
21. United Arab Emirates
11.
22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
12.3.1. Merger & Acquisition
12.3.1.1. Fanatics Acquires Leading Italian Sports Merchandise Business EPI, Accelerating Global Growth
12.3.2. Agreement, Collaboration, & Partnership
12.3.2.1. LaLiga Opens First Online Store In Partnership With Fanatics
12.3.2.2. DICK'S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of Sports Change Lives Campaign
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Adidas AG
13.1.2. Asics Corporation
13.1.3. Dick's Sporting Goods, Inc.
13.1.4. Everlast Worldwide, Inc.
13.1.5. Fanatics Inc.
13.1.6. G-III Apparel Group, Ltd.
13.1.7. Great American Products Ltd.
13.1.8. HanesBrands Inc.
13.1.9. Kohl’s, Inc.
13.1.
10. Lululemon Athletica Inc.
13.1.
11. New Balance Athletics, Inc.
13.1.
12. NEW ERA CAP, LLC
13.1.
13. Newell Brands Inc.
13.1.
14. Nike, Inc.
13.1.
15. PALLINI APS
13.1.
16. Puma SE
13.1.
17. Ralph Lauren Corporation
13.1.
18. RDX Inc.
13.1.
19. Revgear
13.1.
20. Schutt Sports
13.1.
21. Skechers USA, Inc.
13.1.
22. Sports Direct International PLC
13.1.
23. Under Armour, Inc.
13.1.
24. Yonex Co., Ltd.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. LICENSED SPORTS MERCHANDISE MARKET RESEARCH PROCESS
FIGURE 2. LICENSED SPORTS MERCHANDISE MARKET SIZE, 2023 VS 2030
FIGURE 3. LICENSED SPORTS MERCHANDISE MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. LICENSED SPORTS MERCHANDISE MARKET DYNAMICS
FIGURE 7. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
FIGURE 10. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2023 VS 2030 (%)
FIGURE 12. LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. LICENSED SPORTS MERCHANDISE MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. LICENSED SPORTS MERCHANDISE MARKET SHARE, BY KEY PLAYER, 2023

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