Laundry Care Market by Product Type (Fabric Softeners & Conditioners, Laundry Aides, Laundry Detergents), Form Type (Cake or Block, Liquid, Powder), Application, Distribution Channel - Global Forecast 2024-2030

Laundry Care Market by Product Type (Fabric Softeners & Conditioners, Laundry Aides, Laundry Detergents), Form Type (Cake or Block, Liquid, Powder), Application, Distribution Channel - Global Forecast 2024-2030

The Laundry Care Market size was estimated at USD 164.04 billion in 2023 and expected to reach USD 173.05 billion in 2024, at a CAGR 5.68% to reach USD 241.51 billion by 2030.

The laundry care market encompasses a broad range of products, services, and solutions to ensure effective cleaning, maintenance, and management of textiles such as clothing, bed linens, towels, and other fabric items. Key product categories include detergents, fabric softeners, stain removers, bleach agents, dryer sheets, ironing aids, and other specialized treatments. Laundry care is specially formulated to help remove stains on clothes effectively. Consumer health and hygiene concerns are increasing the demand for laundry care products across the residential, hotel, and hospital sectors. Furthermore, the hotel and hospitality industry is continuously growing and offering every possible service, including laundry care, which is an influential factor driving the demand for laundry care products across the globe. In contrast, laundry services are expensive as they include labor costs, equipment costs, the volume of laundry, quality standards, and outsourcing costs. The laundry care uses surfactants, fragrances, dyes, and preservatives, which cause skin irritation, respiratory distress, and even cancer, hampering the market. However, the rising development of sustainable and eco-friendly laundry care products and increasing preference among consumers for fragrances in their clothes is advancing scented laundry care products, which is expected to generate opportunities in the laundry care market.

Regional Insights

The increasing demand for eco-friendly laundry care products in the region due to rising consumer environmental awareness is expanding the market growth in the Americas. Additionally, ongoing innovations such as smart detergents that reduce water usage by native market vendors are expected to create opportunities for market growth. The Asia-Pacific laundry care market is experiencing significant growth, driven by increased consumer awareness of personal hygiene and cleanliness. In China, the demand for liquid detergents with specialized functions such as stain removal and fabric softening is increasing, bolstering market growth. The rapid shift from traditional washing methods to branded products, with detergent companies launching innovative and affordable products targeting rural consumers in Asia-Pacific, is expanding market growth. The growing inclination towards eco-friendly products with rising performance efficiency is influencing regional manufacturers to invest in R&D to develop innovative formulations and concentrated products that require less packaging material, thereby accelerating market growth in Europe.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Laundry Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing ​​demand for convenient and efficient cleaning solutions with rising awareness about hygiene
High potential of laundry care in the hotel & hospitality sector

Market Restraints

Price volatility and high cost of laundry care products

Market Opportunities

Rising research & development activities by market vendors to develop eco-friendly laundry care products
Improved availability of laundry care products across online platforms

Market Challenges

Concerns related to the use of harmful chemicals in laundry care products

Market Segmentation Analysis

Product Type: Emerging demand for detergents and laundry aids across hotels
Distribution Channel: Growing availability of laundry care products across online platforms

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Laundry Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Laundry Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Dirt Is Good laundry brands announce partnership with Arsenal FC

Unilever's Dirt Is Good laundry brands have recently formed a two-year partnership with the prestigious Premier League team, Arsenal Football Club. Both brands are dedicated to achieving peak performance, with Arsenal showcasing their skills on the field and Dirt Is Good delivering exceptional cleaning results, even in quick cold washes.

Unilever brings innovation to laundry sheets in mass market first

Unilever brands Dirt Is Good (known as Persil in the UK) and Robijn are introducing laundry sheets to the mass market for the first time in the context of laundry care. This new, convenient, and sustainable format has garnered attention from shoppers seeking a simpler alternative to liquids and capsules. The laundry sheets are optimally dosed, halveable, and feature slow-release fragrance technology that retains their scent long after washing.

Sainsbury’s switches laundry detergent from plastic to cardboard while reducing carbon emissions

Sainsbury's has introduced new laundry liquid detergents in cardboard cartons, replacing plastic bottle packaging to reduce plastic and carbon emissions by 50%. The packaging is 35% lighter than the previous design, resulting in the removal of 13 lorries from the road each year. Additionally, the detergent has been reformulated to be highly concentrated, allowing for five extra washes per carton. This initiative is part of Sainsbury's commitment to reducing its use of own-brand plastic packaging by 50% by 2025.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Laundry Care Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Laundry Care Market, highlighting leading vendors and their innovative profiles. These include Alicorp S.A.A., Amway Corporation, Anuspa Heritage Products Pvt Ltd, AoGrand Intl Group Inc., Arcot Manufacturing Corporation, Blue Moon (China) Co., Ltd., Bombril S.A., ChemWorks Group, LLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, E.U.D.GROUP, a.s., Godrej Consumer Products Limited, Golrang Industrial Group, Guangdong Youkai Technical Co., Ltd., Henkel AG & Co. KGaA, Kao Corporation, LG Household & Health Care Ltd., Lion Corporation, Mibelle Group, Nirma Limited, Persán Polska, S.A., Procter & Gamble Company, Reckitt Benckiser Group PLC, RSPL Group Pvt. Ltd., Shanghai Hutchison White Cat Co. Ltd., STPP Group, The Clorox Company, Tropical Products, Inc., Unilever PLC, and Wipro Enterprises (P) Ltd..

Market Segmentation & Coverage

This research report categorizes the Laundry Care Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product Type
Fabric Softeners & Conditioners
Laundry Aides
Laundry Detergents
Form Type
Cake or Block
Liquid
Powder
Application
Commercial
Household
Distribution Channel
Offline
Conventional Stores
Supermarkets/Hypermarkets
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year