Laptop Market by Type (2-in-1 Laptop, Traditional Laptop), Screen Size (11" to 12.9", 13" to 14.9", 15.0" to 16.9"), End-Use, Sales Channel - Global Forecast 2024-2030

Laptop Market by Type (2-in-1 Laptop, Traditional Laptop), Screen Size (11" to 12.9", 13" to 14.9", 15.0" to 16.9"), End-Use, Sales Channel - Global Forecast 2024-2030

The Laptop Market size was estimated at USD 200.31 billion in 2023 and expected to reach USD 217.79 billion in 2024, at a CAGR 8.87% to reach USD 363.36 billion by 2030.

A laptop is a personal computer specially designed for mobile use, integrating most of the components of a desktop computer, including a keyboard, display screen, a pointing device such as a touchpad or trackball, speakers, and a battery, into a single compact and portable unit. Unlike desktop computers that require a constant power source, laptops are equipped with rechargeable batteries, making them suitable for use on the go. The shift towards remote work and online education is increasing the demand for laptops across various sectors. The global surge in internet usage and the necessity for connectivity is driving the demand for laptops, which offer built-in connectivity features allowing easy access to the internet via Wi-Fi and mobile networks. The continuous expansion of the gaming industry is boosting the demand for high-performance laptops for gaming and content creation. The high cost of high-performance laptops with rising battery life and durability issues hampers the growth of the laptop market. Continuous technological advancements that improve laptop performance, battery life, and functionality, making them powerful enough to handle a wide range of tasks, are expected to create opportunities for market growth.

Regional Insights

The laptop market in the Americas is highly developing due to high consumer purchasing power and a strong inclination towards mobile computing devices for both work and leisure. The emerging trend towards lightweight and high-performance laptops, especially those that offer long battery life and high-resolution displays, is creating a platform for the laptop market in the Americas. The region shows a growing interest in sustainable and durable products, with consumers willing to invest in higher-quality laptops that promise longevity. APAC region represents a growing landscape for the laptop market driven by increasing internet penetration, a growing consumer electronics sector, and significant investments in digital infrastructure by emerging economies such as India, China, and Southeast Asia. The demand in this region is characterized by a wide variety, ranging from budget laptops for students and entry-level consumers to high-end gaming laptops and ultraportables for affluent users. The Middle East and Africa are showing potential growth in the laptop market fueled by an expanding young population, urbanization, and improving internet connectivity. In Europe, the demand for laptops is continuously increasing, which offer security, reliability, and performance, reflecting the region's strong focus on data protection and mobile workforce needs. The Middle East and Africa regions are more interested in affordable computing, driven by educational initiatives and small to medium-sized business expansions.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Laptop Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Surge in internet usage and the necessity for connectivity worldwide
Favorable government initiatives to provide laptops in educational institutes
Emerging trend of BYOD in corporate workplaces

Market Restraints

High cost of high-performance laptops

Market Opportunities

Technological advancements and feature enhancements in laptops
Continuous expansion of the gaming industry with increasing potential for heavy graphics laptops

Market Challenges

Technical limitations and design complexities associated with laptops

Market Segmentation Analysis

Type: Growing usage of 2-in-1 laptops that enhances its utility for note-taking, drawing, and reading
Sales Channel: Rising availability of laptops across online channels offering unparalleled convenience, a broader selection of products

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Laptop Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Laptop Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Launch of HP’s Innovative AI-Enhanced Spectre x360 Laptops Tailored for Hybrid Workers in India

HP recently expanded its product line in the Indian market by introducing its new AI-enhanced Spectre x360 laptops, specifically designed to cater to the needs of hybrid workers. Including a 16:10 aspect ratio for the display, adjustable from 48 to 120 Hz based on content type, underscores HP's commitment to providing a versatile and secure computing experience for modern hybrid working environments.

Strategic Investment by Wistron to Establish Laptop Manufacturing Hub in Karnataka

Wistron, an electronics manufacturer from Taiwan announced a partnership with the Karnataka government to set up a state-of-the-art laptop manufacturing plant. The agreement outlines an investment of INR 1,500 crore by Wistron, which is poised to generate approximately 3,000 new jobs within the state. This collaboration signifies a significant boost in local employment and reinforces Karnataka's standing as an attractive destination for global tech investments.

Intel Partners with Indian Manufacturers to Accelerate Laptop Production

Intel announced a strategic collaboration with eight major electronics manufacturing services (EMS) and original design manufacturers (ODMs) in India, aiming to enhance the country's laptop manufacturing capabilities. This initiative sees Intel joining Dixon Technologies, Bhagwati Products, Kaynes Technology, Optiemus Electronics, Panache Digilife, Smile Electronics, Syrma SGS Technology, and VVDN Technologies. With this partnership, Intel commits to sharing its valuable expertise to assist in producing entry-level laptops, leveraging advanced surface mount technology (SMT) lines, and establishing stringent quality control processes.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Laptop Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Laptop Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., ASUSTeK Computer Inc., Clevo Computer, Dell Technologies Inc., Framework Computer Inc., Fujitsu Limited, Haier Group, Hewlett-Packard Company, Huawei Technologies Co., Ltd., Lava International Limited, Lenovo Group Limited, LG Electronics Inc., Micro-Star INT'L CO., LTD., Microsoft Corporation, Razer Inc., Samsung Electronics Co., Ltd., Sony Group Corporation, Wistron Corporation, and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Laptop Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
2-in-1 Laptop
Traditional Laptop
Screen Size
11 to 12.9
13 to 14.9
15.0 to 16.9
More than 17
Up to 10.9
End-Use
Business
Gaming
Personal
Sales Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year