Jerky Snacks Market by Product (Beef, Pork, Poultry), Flavors (Babanero, Barbecue, Maple), Distribution Channel - Global Forecast 2024-2030

Jerky Snacks Market by Product (Beef, Pork, Poultry), Flavors (Babanero, Barbecue, Maple), Distribution Channel - Global Forecast 2024-2030

The Jerky Snacks Market size was estimated at USD 5.59 billion in 2023 and expected to reach USD 5.95 billion in 2024, at a CAGR 6.61% to reach USD 8.76 billion by 2030.

Jerky is a type of snack made from lean trimmed meat cut into strips and then dried to prevent spoilage. This process of drying often includes the addition of salt to inhibit bacterial growth and the use of various seasonings to enhance the flavor. While traditionally made from beef, jerky can also be crafted from various meat sources, including turkey, salmon, bison, and more. The jerky snacks market encompasses the production, distribution, and sale of dried and seasoned meats. This market caters to consumers seeking high-protein, low-carb, portable snack options. Application and end-use scenarios include direct consumption, incorporation in travel food kits, inclusion in diet plans, and use as culinary ingredients in home kitchens and the food service industry. The jerky snacks market is growing due to growing consumer awareness towards protein-rich diets, the introduction of new flavors and healthier ingredients, the rising population and potential demand for beef snacks, and the increasing consumption of ready-to-go and convenient snacks. However, the market faces certain challenges, including quality issues with jerky snacks, rising availability of plant-based and vegan snacks, volatility in meat prices, and supply chain disruptions, hindering the adoption of jerky snacks. On the other hand, the adoption of sustainable and ethical production techniques for jerky snacks and innovations in manufacturing techniques and packaging of jerky snacks presents potential opportunities for the widespread adoption of jerky snacks.

Regional Insights

The jerky snacks market in the Americas continues to exhibit sustained growth, driven by a burgeoning demand for protein-rich, convenient, and portable snacking options. The United States remains a key contributor to the regional market, where the trend towards healthy snacking has bolstered the popularity of jerky products. Innovation in flavors and formats remains a core strategy among manufacturers to appeal to a diverse consumer base, including the introduction of gourmet and ethnic varieties that resonate with evolving palate preferences. Additionally, market expansion is further facilitated by extensive distribution networks and the prevalence of e-commerce platforms. The EMEA region is witnessing a notable growth in the consumption of jerky snacks, primarily attributable to the rising health consciousness among consumers and the shift towards protein-rich diets. Europe serves as the focal point of growth, with an expanding customer base seeking out jerky as a nutritious alternative to traditional snacking items. The APAC market for jerky snacks is undergoing rapid expansion, with significant growth prospects anchored in high population density and evolving consumer snacking habits. The market dynamics vary widely across the region, with countries including Australia and Japan exhibiting a strong affinity for traditional jerky products while emerging economies such as China and India present untapped potential for market penetration. The influence of local cuisines and the inclination towards regional snack varieties necessitate tailored marketing approaches and product adaptations. This region's growth trajectory is anticipated to accelerate, spurred by rising disposable incomes, urbanization, and a burgeoning middle class.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Jerky Snacks Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising population and potential demand for beef snacks
Increasing consumption of ready-to-go and convenient snacks

Market Restraints

Volatility in meat prices and supply chain disruptions associated with meat

Market Opportunities

Adoption of sustainable and vegan animal-free jerky snacks
Innovations in manufacturing techniques and packaging of jerky snacks

Market Challenges

Quality issues with jerky snacks coupled with rising availability of plant-based and vegan snacks

Market Segmentation Analysis

Product: Growing adoption of poultry jerky among the population seeking lighter fare or an alternative to red meat
Flavors: Expanding significance of barbecue flavor due to its grilling and smoky aromas
Distribution Channel: Increasing availability of jerky snacks across online platforms

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Jerky Snacks Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Jerky Snacks Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Meati Foods Joins Snacking Revolution with Animal-Free, Shelf-Stable Jerky

Meati Foods, renowned for its innovative plant-based MushroomRoot products, proudly unveils its latest offering: the eat meati jerky snack series. Each serving boasts an impressive seven grams of complete protein, essential fiber, and a rich array of micronutrients, such as vitamins B2, B3, B5, B9, iron, potassium, and more.

AirDNA Acquired Arrivalist, Perky Jerky Relaunched, and More Colorado Tech News

AirDNA acquired Arrivalist to enhance its service offerings through the acquisition of Arrivalist. With aims of national expansion, Perky Jerky is revitalizing its presence across the United States, focusing on penetrating markets in the Northwest and East Coast, following past challenges in meeting consumer demand and scaling operations.

Beyond Meat and PepsiCo's Planet Partnership Debuts Beyond Meat Jerky, the Joint Venture's First Product, at Retailers Nationwide

Beyond Meat, Inc. partnered with PepsiCo to unveil their inaugural product under the Planet Partnership umbrella, Beyond Meat Jerky. This plant-powered snack marks the joint venture's first venture into the snack market, also known as Planet Partnership, LLC. This new offering, available in Original, Hot and spicy, and Teriyaki flavors, delivers the beloved taste of traditional jerky while packing 10 grams of protein per serving, with no cholesterol and crafted using non-GMO, soy-free, and gluten-free ingredients, such as peas and mung beans.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Jerky Snacks Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Jerky Snacks Market, highlighting leading vendors and their innovative profiles. These include Archer Provisions, BARF India, Bridgford Foods Corporation, Canine India, Chefʼs Cut Real Jerky, Conagra Brands, Doki, Fusion Jerky, General Mills Inc., Hi-Country Snack Foods Inc., Jack Linkʼs, LLC, KOOEE! All Natural Snacks, Kubisch Sausage Co., Marfrig Group, Nature Gnaws by Torito Brands LLC, New Braunfels Smokehouse, Old Trapper Beef Jerky, OmahaSteaks.com, Inc., PepsiCo, Inc., Premium Brand Holdings, Sonoma Brands, The Hershey Company, The Jerky Co., Tillamook Country Smoker, Tom and Jerky Private Limited, and Werner Gourmet Meat Snacks.

Market Segmentation & Coverage

This research report categorizes the Jerky Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Beef
Pork
Poultry
Flavors
Babanero
Barbecue
Maple
Pepper
Pineapple
Sriracha
Sweet Cherry
Teriyaki
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year