Household Wipes Market by Product (Glass & Stainless Steel Wipes, Kitchen & Bathroom Wipes, Multi-surface & Floor Wipes), Type (Dry, Wet), Distribution - Global Forecast 2024-2030

Household Wipes Market by Product (Glass & Stainless Steel Wipes, Kitchen & Bathroom Wipes, Multi-surface & Floor Wipes), Type (Dry, Wet), Distribution - Global Forecast 2024-2030

The Household Wipes Market size was estimated at USD 2.62 billion in 2023 and expected to reach USD 2.76 billion in 2024, at a CAGR 5.37% to reach USD 3.78 billion by 2030.

Household wipes are pre-moistened, disposable cloths designed for cleaning, disinfecting, or sanitizing a variety of surfaces within the home. These wipes are typically saturated with cleaning agents, disinfectants, or other solutions that effectively remove dirt, grime, bacteria, and viruses. Their convenience and ease of use make them essential in facilitating a hygienic environment. Increasing consumer demand for convenience in cleaning routines and heightened hygiene awareness due to health concerns have increased the adoption of household wipes. Moreover, innovations in biodegradable and eco-friendly materials and the development of multi-surface and specialized cleaning wipes have furthered market growth. However, the environmental impact of disposable wipes, which are often non-biodegradable, can contribute to waste problems. Moreover, stringent government regulations regarding the use and disposal of such products pose a barrier to market growth. Nevertheless, the rise in consumer environmental consciousness presents opportunities for manufacturers to innovate with natural, sustainable, and biodegradable materials. Additionally, potential growth in untapped markets where the convenience of disposable cleaning products has yet to be fully realized further depicts an opportunity for market expansions. Expansion in online sales channels also offers a significant opportunity for market proliferation.

Regional Insights

The market for household wipes in the Americas has been characterized by high demand, particularly in the United States and Canada, driven by convenience, efficacy, and consumer hygiene awareness. The market has seen a surge in demand due to the COVID-19 pandemic, leading to a growth in the production and supply of disinfectant wipes. In Latin America, the market is emerging with rising awareness and changing consumer preferences towards hygienic cleaning practices. In Europe, the household wipes market is mature, with a strong leaning towards eco-friendly and sustainable products, as the region has stringent regulations regarding environmental protection. Western Europe showcases higher penetration of household wipes, including biodegradable and natural options, whereas Eastern Europe presents growth opportunities with increasing disposable incomes and the modernization of retail sectors. The Asia Pacific region showcases an opportunistic landscape for the growth of the household wipes market due to rising health awareness, growing middle class, and increasing availability of disposable wipes through expanding retail channels. Local players also take a significant share of the market by offering affordable and locally tailored products.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Household Wipes Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Growing Awareness Regarding Cleanliness and Hygiene
    • Rising Population of Women with disposable income
    • Market Restraints
      • Pricing Pressures across Household Wipe Categories
      • Market Opportunities
        • Development of Nonwoven Wipes and Specialty Cleaning Wipes
        • Awareness for Clean-Label Products Made from Recyclable Chemicals & Renewable Resource
        • Market Challenges
          • Usage of Non-Biodegradable Material in Household Wipes
          • Market Segmentation Analysis
            • Type: Preferences for wet pipes owing to their two-in-one cleaning tool capability
            • Distribution: Increasing popularity of online stores in the face of rising e-commerce distribution
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Household Wipes Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Household Wipes Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Cornerstone Acquires European Manufacturer Of Biodegradable Wet Wipes
              
              Cornerstone Investment Management has completed the strategic acquisition of Ecowipes, a producer of eco-friendly wet wipes. With Linklaters providing expert legal counsel, this move underscores the firm's commitment to environmental, social, and governance (ESG) considerations, marking its second cooperative ESG-focused transaction following the earlier acquisition of Okechamp/Lutece.
              
              The Cheeky Panda launches new Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes
              
              The Cheeky Panda introduced an upgraded version of its eco-friendly Anti-Bacterial Multi-Surface Cleaning Wipes, optimized to combat a range of viruses and bacteria, including Poliovirus, Norovirus, and Influenza A. Prioritizing sustainability, these wipes are crafted from 100% biodegradable, FSC-certified bamboo fibers and are produced in the UK to curb the company's carbon emissions further. The composition is free from fragrance, fertilizers, pesticides, and chlorine bleach, ensuring suitability for sensitive skin, attested by dermatological tests.
              
              Lysol Pro Solutions Launches Disinfecting Wipes 800 ct. Bucket and Refill Packs
              
              Reckitt's Lysol Pro Solutions has introduced the Lysol Disinfecting Wipes in an 800-count bucket, an innovative disinfection for businesses needing large-scale disinfection. Recognizing the dual challenges of cost optimization and maintaining high hygiene standards, especially when faced with labor shortages, this new format is designed to streamline cleaning operations. Offering a tenfold increase in wipe count per unit, the high-capacity wipes promise economic benefits by reducing the frequency of restocking and operational efficiency across diverse sectors such as hospitality and office spaces.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Household Wipes Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Household Wipes Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Clorox Company, Codi Group BV, Colgate-Palmolive Company, Diamond Wipes International, Inc., Embuer Health Pvt. Ltd., Essity AB, Godrej Consumer Products Limited, GOJO Industries, Inc., Jiaxing Hongjie Commodity Co., Ltd., Kao Corporation, Kimberly-Clark Corporation, Medline Industries, LP., Nice-Pak Products, Inc., Professional Disposables International, Inc., Reckitt Benckiser Group PLC, Rockline Industries Ltd., S. C. Johnson & Son, Inc., The Procter & Gamble Company, Unilever PLC, Weiman Products, LLC, WipesPlus by CFS Brands, LLC, and Yessor Wipes.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Household Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Product
              • Glass & Stainless Steel Wipes
              • Kitchen & Bathroom Wipes
              • Multi-surface & Floor Wipes
              • Wood & Laminate Wipes
              • Type
                • Dry
                • Wet
                • Distribution
                  • Departmental Stores
                  • Hypermarkets
                  • Online Stores
                  • Supermarkets
                  • Region
                    • Americas
                      • Argentina
                      • Brazil
                      • Canada
                      • Mexico
                      • United States
                        • California
                        • Florida
                        • Illinois
                        • New York
                        • Ohio
                        • Pennsylvania
                        • Texas
                        • Asia-Pacific
                          • Australia
                          • China
                          • India
                          • Indonesia
                          • Japan
                          • Malaysia
                          • Philippines
                          • Singapore
                          • South Korea
                          • Taiwan
                          • Thailand
                          • Vietnam
                          • Europe, Middle East & Africa
                            • Denmark
                            • Egypt
                            • Finland
                            • France
                            • Germany
                            • Israel
                            • Italy
                            • Netherlands
                            • Nigeria
                            • Norway
                            • Poland
                            • Qatar
                            • Russia
                            • Saudi Arabia
                            • South Africa
                            • Spain
                            • Sweden
                            • Switzerland
                            • Turkey
                            • United Arab Emirates
                            • United Kingdom
                            
                            
                            Please Note: PDF & Excel + Online Access - 1 Year