House Wraps Market by Product (Non-Perforated Housewraps, Perforated Housewraps), Type (Asphalt Felt, Grade D Building Paper, Liquid Water-Resistive Barrier), Component, Application - Global Forecast 2024-2030

House Wraps Market by Product (Non-Perforated Housewraps, Perforated Housewraps), Type (Asphalt Felt, Grade D Building Paper, Liquid Water-Resistive Barrier), Component, Application - Global Forecast 2024-2030


The House Wraps Market size was estimated at USD 2.96 billion in 2023 and expected to reach USD 3.15 billion in 2024, at a CAGR 6.85% to reach USD 4.71 billion by 2030.

House wraps are a highly demanded component of the construction process across the United States, acting as a barrier to air movement and moisture. House wraps are typically made from various synthetic materials, such as polypropylene, polyethylene, or polyvinyl chloride (PVC). These materials are specifically designed to resist water while allowing water vapor to escape. House wraps can be applied directly to the framing of the house and in two layers that act as a barrier to external environmental factors in residential and commercial properties. The house wrap is secured using staples, nails, clips, or tape along with other fasteners depending on the manufacturer’s instructions and property type. The rising need for larger houses, supportive government initiatives, and the introduction of advanced construction technologies have led to the rapid growth of residential and commercial infrastructure development and renovations across the United States. This growing infrastructure has increasingly created a demand for moisture barriers and energy-saving house wraps nationwide. However, rising freight costs of raw materials, high costs associated with energy consumed during manufacturing, and complications while applying a house wrap limit the market scope. Moreover, to tackle the current issues and enhance the quality of house wraps, several manufacturers are innovative product designs and adopting synthetic materials, creating a lucrative scope for the house wrap market across the United States.

Regional Insights

The United States House wrap market is highly developed with the active involvement of big-ticket size projects and an increase in residential developments, and demand for high-performance house wraps has been increasing due to its ability to improve indoor air quality and reduce energy costs. The diversity of climate across the United States is proving beneficial for the use of house wraps, allowing it to tap into various weather-dependent markets. House wraps are utilized to protect areas with hot summers and mild winters from the sun’s damaging rays. In areas with cold winters and moderate summers, consumers utilize house wraps to protect against snow and ice that damages siding and roofs. The market is driven by commercial and residential projects, with commercial projects making up most of the market. As per the Associated General Contractors (AGC) of America, Inc., the construction sector builds nearly USD 1.8 trillion worth of structures each year. States with the highest population growth and construction rates include California, Texas, Florida, North Carolina, Georgia, Arizona, and Nevada have witnessed an increase in remodeling and renovation activities, increasing the need for moisture management and energy components, especially house wraps within home building materials. Other major states have witnessed significant increases in growth in recent years due to their larger population sizes and higher demand for construction services. 3M Company, DuPont de Nemours, Inc., Owens Corning, and Berry Global Inc. are among the major manufacturers in the region that have enriched their business by collaborating with suppliers and offshore distributors.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the House Wraps Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Growing residential and commercial infrastructure development and renovations
      • Increasing need of moisture management and energy-savings across United States
      • Market Restraints
        • High cost associated with raw material and manufacturing of house wraps
        • Market Opportunities
          • Improvements in materials and introduction of novel house wraps
          • Market Challenges
            • Complications and issues in installation of housewraps
            • Market Segmentation Analysis
              • Product: Growing need for energy efficiency driving demand for non-perforated wraps
              • Type: Adoption of liquid water-resistive barrier in construction projects to protect against water damage
              • Component: Advancements in production technologies leading to the creation of sustainable flash tapes
              • Application: Government initiatives to improve public infrastructure and expand residential spaces
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the House Wraps Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the House Wraps Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • LIG Assets, Inc. Announces Agreement with Insultex House Wrap

                LIG Assets, Inc., a key player in innovative building solutions, announced the agreements with Insultex House Wrap. The company has entered into a sales representative agreement to promote the distribution of Insultex House Wrap in Tennessee and Alabama through a partnership with Innovative Designs, Inc. A Licensing Agreement targeting the retail sector further cements this strategic alliance. Insultex House Wrap, recognized for its unique evacuated closed-cell polyethylene composite, boasts an outstanding R-value, ensuring optimal insulation performance.

                Innovative Designs, Inc. Receives Significant New Orders for Its Unmatched Insultex House Wrap from Two Repeat Customers

                Innovative Designs, Inc. has recently received new orders for its Insultex House Wrap insulation from two customers situated in the Midwest region of the United States. These customers include Lindus Construction, Inc., located in Wisconsin, and a modular home manufacturer based in Minnesota. The Insultex House Wrap distinguishes itself with its unique and patented vacuum cell structure design, which provides an unparalleled R-6 rating for insulation.

                Mid-States Wholesale Lumber Announces TYPAR Partnership

                Mid-States Wholesale Lumber, a subsidiary of Snavely Forest Products, is in the process of broadening its range of products to include TYPAR building wraps, construction tape, flashing, and accessories. This collaboration facilitates distribution to Oklahoma City, Oklahoma, Tulsa, Oklahoma, Wichita, Kansas, and northwest Arkansas. Jake Phillips, Sales Director of TYPAR Building and Construction, expressed enthusiasm for the expansion and emphasized the success achieved by Snavely and TYPAR in 2022.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the House Wraps Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the House Wraps Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alpha Pro Tech, Ltd., ANCI, Inc., AtticFoil Radiant Barrier Supply LLC, Auroma Geotex Private Limited, Benjamin Obdyke Inc., Berry Global Group, Inc., Builders FirstSource, Inc., Carlisle Companies Incorporated, Compagnie de Saint-Gobain, DuPont de Nemours, Inc., Ewald Dörken AG, GCP Applied Technologies Inc., Georgia-Pacific LLC, Gulnar Plastics Pvt. Ltd., INDEVCO Building Products, LLC, Industrial Development Company sal, Insultex House Wrap, Intertape Polymer Group Inc., JAMES HARDIE INDUSTRIES PLC, KB Building Products, Kimberly-Clark Corporation, KINGSPAN GROUP PLC, Owens Corning, Protecto Wrap Company, Raven Industries, Inc., SafeFlex International Ltd, SIGA Services AG, Sika AG, and Veer Plastics Private Limited.

              Market Segmentation & Coverage

              This research report categorizes the House Wraps Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Product
                • Non-Perforated Housewraps
                • Perforated Housewraps
                • Type
                  • Asphalt Felt
                  • Grade D Building Paper
                  • Liquid Water-Resistive Barrier
                  • Polyolefin Fabric
                  • Rigid Foam
                  • Component
                    • Flash Tapes
                    • Wraps
                    • Application
                      • Commercial
                      • Residential
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom


                                Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing residential and commercial infrastructure development and renovations
5.1.1.2. Increasing need of moisture management and energy-savings across United States
5.1.2. Restraints
5.1.2.1. High cost associated with raw material and manufacturing of house wraps
5.1.3. Opportunities
5.1.3.1. Improvements in materials and introduction of novel house wraps
5.1.4. Challenges
5.1.4.1. Complications and issues in installation of housewraps
5.2. Market Segmentation Analysis
5.2.1. Product: Growing need for energy efficiency driving demand for non-perforated wraps
5.2.2. Type: Adoption of liquid water-resistive barrier in construction projects to protect against water damage
5.2.3. Component: Advancements in production technologies leading to the creation of sustainable flash tapes
5.2.4. Application: Government initiatives to improve public infrastructure and expand residential spaces
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. House Wraps Market, by Product
6.1. Introduction
6.2. Non-Perforated Housewraps
6.3. Perforated Housewraps
7. House Wraps Market, by Type
7.1. Introduction
7.2. Asphalt Felt
7.3. Grade D Building Paper
7.4. Liquid Water-Resistive Barrier
7.5. Polyolefin Fabric
7.6. Rigid Foam
8. House Wraps Market, by Component
8.1. Introduction
8.2. Flash Tapes
8.3. Wraps
9. House Wraps Market, by Application
9.1. Introduction
9.2. Commercial
9.3. Residential
10. Americas House Wraps Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific House Wraps Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa House Wraps Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. LIG Assets, Inc. Announces Agreement with Insultex House Wrap
13.3.2. Innovative Designs, Inc. Receives Significant New Orders for Its Unmatched Insultex House Wrap from Two Repeat Customers
13.3.3. Mid-States Wholesale Lumber Announces TYPAR Partnership
13.3.4. Berry Launches New Building Wrap for Bulk Water Drainage and High-Performance Weather Protection
13.3.5. Wolf Home Products to Distribute Benjamin Obdyke Wall Systems
13.3.6. INDEVCO North America Acquires Perma R Products
13.3.7. Typar Launches DrainableWrap Peel and Stick
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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