Healthcare Marketing & Communications Market by Type (Multi-Channel, Omnichannel), Services (Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations), End-User - Global Forecast 2024-2030

Healthcare Marketing & Communications Market by Type (Multi-Channel, Omnichannel), Services (Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations), End-User - Global Forecast 2024-2030

The Healthcare Marketing & Communications Market size was estimated at USD 49.08 billion in 2023 and expected to reach USD 52.64 billion in 2024, at a CAGR 7.38% to reach USD 80.80 billion by 2030.

Healthcare marketing & communications encompass various strategies and channels fostering connections between healthcare providers, patients, and other medical institutions. A primary aim of these techniques within the healthcare system is to build trust and credibility and, consequently, stimulate informed decisions about health services, insurance, and products. Growing focus on enhancing the patient experience and the need for efficient communication is accelerating the use of healthcare marketing & communications solutions. However, the high cost of healthcare marketing & communications solutions may impede their adoption by the healthcare industry. Moreover, rapid digitalization and the introduction of innovative features in healthcare marketing & communications solutions are expected to expand their use across the healthcare sector globally.

Regional Insights

The healthcare marketing & communications market is evolving in the Americas owing to the well-established healthcare sector, adoption of advanced technologies, and significant emphasis on personalized patient communication. The APAC region represents a rapidly developing market for healthcare marketing & communications due to the focus on improving patient outreach, high smartphone and internet penetration, increasing health consciousness, and the region's significant investments in digital health technologies, like AI and telemedicine. In the EMEA region, demographic changes, such as an aging population and a surge in incidences of chronic diseases, initiatives for digitalization across the healthcare sector are creating immense potential for healthcare marketing & communications solutions in the region. Besides, the integration of advanced technologies such as big data and predictive analytics is anticipated to improve decision-making and efficiently leverage patient data and habits.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Healthcare Marketing & Communications Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Need for enhanced patient experience through increased communication
    • Increasing digitalization across the healthcare sector globally
    • Government enforcement to increase patient awareness & education
    • Market Restraints
      • High investment requirement for healthcare marketing & communication solutions
      • Market Opportunities
        • Inclination towards personalized medicine and telemedicine
        • Integration of advanced technologies and introduction of innovative features
        • Market Challenges
          • Data privacy and interoperability concerns
          • Market Segmentation Analysis
            • Type: Proliferating demand for multi-channel healthcare marketing & communication solutions
            • Services: Significant penetration of Customer Relationship Management (CRM) services
            • End-User: Burgeoning adoption by the healthcare providers
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Healthcare Marketing & Communications Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Healthcare Marketing & Communications Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife
              
              Accenture acquired ConcentricLife, a healthcare marketing agency, to strengthen Accenture Song's commitment to delivering comprehensive solutions to its Life Sciences clients. With this acquisition, a talented team of 270 experts in rare diseases, healthcare, and wellness joins Accenture Song, bringing advanced marketing capabilities. This addition bolsters Accenture Song's ability to provide sophisticated marketing solutions that align with the organization's goals and objectives.
              
              Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
              
              Global Health Marketing & Communications (GHMC) has announced Improve Comunicaciones as their exclusive agency partner in Mexico. Improve Comunicaciones is an agency that provides communication services specifically for the healthcare sector, focusing on medical services, pharmaceuticals, insurance companies, and hospitals. This collaboration is expected to allow both organizations to leverage each other's experience, expertise, and networks to drive mutual growth and success.
              
              Publicis Health Launches Insagic, a Groundbreaking Insights and Advisory Business
              
              Publicis Health unveiled Insagic, an innovative insights and advisory business in healthcare marketing and communications. Insagic offers an exclusive range of insights, intelligence, and analytics, enabling a deeper understanding of the dynamics within healthcare and pharmaceutical markets. This platform allows customers to create customized solutions to enhance brand building and make informed strategic decisions. Insagic leverages data from various sources, including pharma marketers, prescribers, health administrators, patients, and caregivers.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Healthcare Marketing & Communications Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include Advice Media, LLC, Austin Williams, Cheenti, Comhes, Evolve Healthcare Marketing, Experian PLC, Fishawack Health Group, Indegene Limited, Inizio Group Limited, Insignia Communications Private Limited, IQVIA Inc., LEVO Healthcare Consulting, LLC, Mauldin Group, McCann Worldgroup, MediaMedic Communications Pvt. Ltd., MedTrix Healthcare Pvt Ltd, NexgenRx Inc., Open Health Communications LLP, Publicis Groupe, SCALE Healthcare, Sigma Healthcare Communications, Spectrio, Inc., Syneos Health, Inc, The Brains Healthacre, and Toppan Merrill LLC.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Healthcare Marketing & Communications Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Type
              • Multi-Channel
              • Omnichannel
              • Services
                • Customer Relationship Management (CRM)
                • Digital Marketing Services
                • Healthcare Advertising & Public Relations
                • Patient Engagement & Experience
                • End-User
                  • Healthcare Payer
                  • Healthcare Provider
                  • Region
                    • Americas
                      • Argentina
                      • Brazil
                      • Canada
                      • Mexico
                      • United States
                        • California
                        • Florida
                        • Illinois
                        • New York
                        • Ohio
                        • Pennsylvania
                        • Texas
                        • Asia-Pacific
                          • Australia
                          • China
                          • India
                          • Indonesia
                          • Japan
                          • Malaysia
                          • Philippines
                          • Singapore
                          • South Korea
                          • Taiwan
                          • Thailand
                          • Vietnam
                          • Europe, Middle East & Africa
                            • Denmark
                            • Egypt
                            • Finland
                            • France
                            • Germany
                            • Israel
                            • Italy
                            • Netherlands
                            • Nigeria
                            • Norway
                            • Poland
                            • Qatar
                            • Russia
                            • Saudi Arabia
                            • South Africa
                            • Spain
                            • Sweden
                            • Switzerland
                            • Turkey
                            • United Arab Emirates
                            • United Kingdom
                            
                            
                            Please Note: PDF & Excel + Online Access - 1 Year