Healthcare Marketing & Communications Market by Type (Multi-Channel, Omnichannel), End-User (Healthcare Payer, Healthcare Provider, Patient) - Global Forecast 2023-2030
The Healthcare Marketing & Communications Market is projected to reach USD 18.52 billion by 2030 from USD 4.11 billion in 2022, at a CAGR of 20.68% during the forecast period.
Market Segmentation & Coverage:
This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Healthcare Marketing & Communications Market.
- Based on Type, market is studied across Multi-Channel and Omnichannel. The Omnichannel commanded largest market share of 70.19% in 2022, followed by Multi-Channel.
- Based on End-User, market is studied across Healthcare Payer, Healthcare Provider, and Patient. The Healthcare Provider commanded largest market share of 58.18% in 2022, followed by Healthcare Payer.
- Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 45.14% in 2022, followed by Americas.
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix is an indispensable tool for assessing the Healthcare Marketing & Communications Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.
Market Share Analysis:
The Market Share Analysis offers invaluable insights into the vendor landscape Healthcare Marketing & Communications Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.
Key Company Profiles:
The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include Advice Media, LLC, comHes, Experian PLC, Fishawack Health Group, Indegene Inc., Insignia Communications Private Limited, IQVIA Inc., LEVO Healthcare Consulting, LLC, McCann Worldgroup, MediaMedic Communications Pvt. Ltd., NexgenRx Inc., Open Health Communications LLP, Publicis Groupe, SCALE Healthcare, Spectrio, Inc., Syneos Health, Inc, Toppan Merrill LLC, and UDG Healthcare PLC.
The report offers valuable insights on the following aspects:
- Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
- Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
- Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
- Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
- Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast for the Healthcare Marketing & Communications Market?
- Which products, segments, applications, and areas hold the highest investment potential in the Healthcare Marketing & Communications Market?
- What is the competitive strategic window for identifying opportunities in the Healthcare Marketing & Communications Market?
- What are the latest technology trends and regulatory frameworks in the Healthcare Marketing & Communications Market?
- What is the market share of the leading vendors in the Healthcare Marketing & Communications Market?
- Which modes and strategic moves are suitable for entering the Healthcare Marketing & Communications Market?
Please Note: PDF & Excel + Online Access - 1 Year
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Healthcare Marketing & Communications Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Demand for Enhanced Patient Experience through Increased Communication
- 5.1.1.2. Need for Effective Way to Communicate with the Stakeholders
- 5.1.1.3. Government Enforcement to Increase Patient Awareness & Education
- 5.1.2. Restraints
- 5.1.2.1. High Investment Requirement for Marketing Expertise
- 5.1.3. Opportunities
- 5.1.3.1. Growing Approach for Digitalization in Untapped Market
- 5.1.3.2. Rising Partnership and Collaboration for Effective Marketing and Communication
- 5.1.4. Challenges
- 5.1.4.1. Mature Landscape and Transition Challenges from Traditional to Digital Marketing
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of COVID-19
- 5.5. Cumulative Impact of Russia-Ukraine Conflict
- 5.6. Cumulative Impact of High Inflation
- 5.7. Porter’s Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
- 5.8. Value Chain & Critical Path Analysis
- 5.9. Regulatory Framework
- 5.10. Client Customization
- 5.10.1. Regulatory Framework Guiding Communication in the Healthcare Sector
- 6. Healthcare Marketing & Communications Market, by Type
- 6.1. Introduction
- 6.2. Multi-Channel
- 6.3. Omnichannel
- 7. Healthcare Marketing & Communications Market, by End-User
- 7.1. Introduction
- 7.2. Healthcare Payer
- 7.3. Healthcare Provider
- 7.4. Patient
- 8. Americas Healthcare Marketing & Communications Market
- 8.1. Introduction
- 8.2. Argentina
- 8.3. Brazil
- 8.4. Canada
- 8.5. Mexico
- 8.6. United States
- 9. Asia-Pacific Healthcare Marketing & Communications Market
- 9.1. Introduction
- 9.2. Australia
- 9.3. China
- 9.4. India
- 9.5. Indonesia
- 9.6. Japan
- 9.7. Malaysia
- 9.8. Philippines
- 9.9. Singapore
- 9.10. South Korea
- 9.11. Taiwan
- 9.12. Thailand
- 9.13. Vietnam
- 10. Europe, Middle East & Africa Healthcare Marketing & Communications Market
- 10.1. Introduction
- 10.2. Denmark
- 10.3. Egypt
- 10.4. Finland
- 10.5. France
- 10.6. Germany
- 10.7. Israel
- 10.8. Italy
- 10.9. Netherlands
- 10.10. Nigeria
- 10.11. Norway
- 10.12. Poland
- 10.13. Qatar
- 10.14. Russia
- 10.15. Saudi Arabia
- 10.16. South Africa
- 10.17. Spain
- 10.18. Sweden
- 10.19. Switzerland
- 10.20. Turkey
- 10.21. United Arab Emirates
- 10.22. United Kingdom
- 11. Competitive Landscape
- 11.1. FPNV Positioning Matrix
- 11.2. Market Share Analysis, By Key Player
- 11.3. Competitive Scenario Analysis, By Key Player
- 12. Competitive Portfolio
- 12.1. Key Company Profiles
- 12.1.1. Advice Media, LLC
- 12.1.2. comHes
- 12.1.3. Experian PLC
- 12.1.4. Fishawack Health Group
- 12.1.5. Indegene Inc.
- 12.1.6. Insignia Communications Private Limited
- 12.1.7. IQVIA Inc.
- 12.1.8. LEVO Healthcare Consulting, LLC
- 12.1.9. McCann Worldgroup
- 12.1.10. MediaMedic Communications Pvt. Ltd.
- 12.1.11. NexgenRx Inc.
- 12.1.12. Open Health Communications LLP
- 12.1.13. Publicis Groupe
- 12.1.14. SCALE Healthcare
- 12.1.15. Spectrio, Inc.
- 12.1.16. Syneos Health, Inc
- 12.1.17. Toppan Merrill LLC
- 12.1.18. UDG Healthcare PLC
- 12.2. Key Product Portfolio
- 13. Appendix
- 13.1. Discussion Guide
- 13.2. License & Pricing
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