Gluten-Free Beverage Market by Product (Alcoholic, Non-Alcoholic), Distribution Channel (Convenience Stores, Food Service & Drinking Places, Supermarkets & Hypermarkets) - Global Forecast 2024-2030

Gluten-Free Beverage Market by Product (Alcoholic, Non-Alcoholic), Distribution Channel (Convenience Stores, Food Service & Drinking Places, Supermarkets & Hypermarkets) - Global Forecast 2024-2030

The Gluten-Free Beverage Market size was estimated at USD 5.06 billion in 2023 and expected to reach USD 5.49 billion in 2024, at a CAGR 8.74% to reach USD 9.11 billion by 2030.

A gluten-free beverage is a drink that does not include gluten, which is a protein found in wheat, barley, rye, and triticale. These beverages are suitable for individuals with gluten sensitivity, wheat allergies, or celiac disease, where gluten ingestion damages the small intestine. Gluten-free beverages include many products, from water, fruit juices, and soft drinks to specialized options, including gluten-free beers and alternative milk. The growing awareness and diagnosis associated with celiac disease and non-celiac gluten sensitivity worldwide drives the need for gluten-free products, including beverages. Increased health and wellness awareness, with many consumers perceiving gluten-free products as healthier alternatives, creates a platform for market growth. Taste and quality concerns with the usage of gluten-free beverages hamper the market growth. The continuous innovations in gluten-free products that improve the taste, variety, and availability are expected to create opportunities for market growth. Influencers and social media platforms play a significant role in shaping consumer preferences. Positive endorsements from celebrities or influencers who follow a gluten-free diet that drives interest and trial of gluten-free beverages are expected to create opportunities for market growth.

Regional Insights

In the Americas, there's a growing trend toward health and wellness, which includes a rising demand for gluten-free products. The United States and Canada are at the forefront of this market, driven by a higher prevalence of celiac disease and gluten sensitivity among their populations. In these countries, consumers are increasingly seeking out gluten-free options, due to health concerns and also for lifestyle choices. Manufacturers have responded by expanding their gluten-free beverage offerings, ranging from beer and cider to non-alcoholic drinks including, sodas and fruit juices. The market is characterized by strong awareness and availability, thanks to the efforts of both established and new, innovative companies. Asia-Pacific is witnessing a growing interest in gluten-free beverages driven by urban centers in countries such as Australia, Japan, and South Korea, where Western dietary influences and health consciousness are more pronounced. However, gluten-free diets are still relatively new in many parts of this region, and awareness among the general population is gradually building. The market potential is significant, given the large population base, increasing disposable incomes, and a rising focus on health and wellness. The demand for gluten-free beverages varies widely in Europe, the Middle East, and Africa. In Europe, particularly in Western countries such as the UK, Germany, and Italy, there is a high level of awareness about celiac disease and gluten sensitivities, mirroring trends seen in the Americas. This has led to a robust market for gluten-free products, including beverages, with consumers accessing a wide variety of options. On the other hand, the Middle East and Africa are at earlier stages of market development driven by expatriates and the influence of global trends, although local awareness is on the rise, particularly in urban areas and among higher-income groups.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Gluten-Free Beverage Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising prevalence of celiac disease and gluten sensitivity
Increased number of conscious people with rising health and wellness awareness
Improved availability of gluten-free beverages through online platforms

Market Restraints

High cost of gluten-free beverages

Market Opportunities

Continuous innovations in the formulation of gluten-free beverages
Rising influence of social media and celebrity endorsements associated with gluten-free beverages

Market Challenges

Taste and quality concerns with gluten-free beverages

Market Segmentation Analysis

Product: Growing demand for alcoholic gluten-free beverages offering individuals with gluten intolerance the opportunity to enjoy alcoholic drinks
Distribution Channel: High accessibility of gluten-free beverages through convenience stores

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Gluten-Free Beverage Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Gluten-Free Beverage Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Yerbaé Expands Market Reach in Indiana and Kentucky through Strategic Distribution Partnerships

Yerbaé Brands Corp. has strategically partnered with Terborg Distributing and Pure Beverages to enhance its market penetration in Indiana and Kentucky. This collaboration will see the distribution of five different stock-keeping units (SKUs) from Yerbaé's latest 12oz energy beverage line across these states. The initiative aims to broaden the availability of Yerbaé's energy drinks, catering to the growing consumer demand for plant-based, energy-boosting beverages.

Tirlán's Innovative Entry into the US Market with Authentically Irish, Gluten-Free Oat Drinks

Tirlán introduced its Truly Gluten-Free range of oat drinks to the United States, featuring the original and barista versions, derived from strictly managed, gluten-free Irish oats. These beverages, known locally as oat milk, are produced under rigorous oversight from cultivation to processing, ensuring gluten-free integrity. The packaging highlights the eco-conscious approach, showcasing the sourcing of oats from 110 local Irish farms all within an 80-mile radius of Tirlán's oat mill.

Innovative Collaboration in Wellness Beverages: Alani Nu Partners with Kim Kardashian for Gluten-Free Energy Drink Launch

Alani Nu entered into a significant partnership with celebrity entrepreneur Kim Kardashian to introduce Alani by Kim K. This collaboration has birthed Kimade, a limited-edition energy drink blending the classic flavors of strawberry lemonade into a novel refreshment. Not only does each 12 oz. pack 200mg of caffeine, but it is also enriched with B vitamins and Biotin, contains zero sugar, and is served at just 10 calories. Moreover, Kimade ensures inclusivity by being vegan and gluten-free.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Gluten-Free Beverage Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Gluten-Free Beverage Market, highlighting leading vendors and their innovative profiles. These include Amy's Kitchen Inc., Anheuser-Busch InBev SA, Danone S.A., Dean Foods Company, Diageo PLC, Enjoy Life Natural Brands LLC, General Mills, Inc., Hain Celestial Group Inc., Heineken N.V., Kelkin Ltd., Keurig Dr Pepper Inc., Nestlé S.A., PepsiCo, Inc., Quinoa Corporation, Raisio PLC, Red Bull GmbH, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, and WK Kellogg Co..

Market Segmentation & Coverage

This research report categorizes the Gluten-Free Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Alcoholic
Beers
Ciders
Spirits
Wines
Non-Alcoholic
Caffeinated Beverages
Fruit Juices
Soft Drinks & Carbonated Beverages
Specialty and Herbal Infusions
Sports & Energy Drinks
Distribution Channel
Convenience Stores
Food Service & Drinking Places
Supermarkets & Hypermarkets
Vending Machine Operations
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year