Glamping Market by Product (Cabins & Pods, Tents, Treehouses), Age (18-30 years, 31-50 years, 51-65 years), Usage - Global Forecast 2024-2030

Glamping Market by Product (Cabins & Pods, Tents, Treehouses), Age (18-30 years, 31-50 years, 51-65 years), Usage - Global Forecast 2024-2030

The Glamping Market size was estimated at USD 3.58 billion in 2023 and expected to reach USD 3.86 billion in 2024, at a CAGR 8.47% to reach USD 6.33 billion by 2030.

Glamping blends the words glamorous and camping to refer to a luxury camping experience that offers the adventure of traditional camping without sacrificing the comforts and amenities of high-end hospitality. This modern type of camping integrates the natural outdoor experience with more sophisticated accommodation options, such as yurts, treehouses, safari tents, and even airstreams equipped with luxury facilities. An increasing number of travelers are seeking sustainable and eco-friendly travel options, driving interest in glamping as it often emphasizes low-impact, environmentally conscious accommodation. The burgeoning sector of adventure tourism has fueled a preference for unique accommodation experiences, including glamping, which combines adventure with luxury. Moreover, strong marketing strategies and the influence of social media showcasing the appealing aspects of glamping have significantly contributed to its growing popularity. However, the cost of setting up and maintaining luxury camping sites with high-end amenities can be significant, impacting profitability. Additionally, glamping experiences can be heavily affected by seasonal changes, which can restrict operational periods and affect income stability. However, key players can explore the use of data analytics and AI/ML algorithms to determine the optimum seasonal duration for glamping. Furthermore, leveraging technology to enhance the guest experience, such as through digital check-ins, VR experiences of the wilderness, and IoT-enabled amenities, presents significant opportunities for differentiation and improvement of services.

Regional Insights



The the Americas region, particularly in the United States and Canada, the glamping market has witnessed robust growth driven by consumers seeking luxury camping experiences amidst nature but with modern comforts. The demand is high for unique and eco-friendly accommodations. Recent investments in the region focus on sustainable practices and expanding glamping sites to cater to growing consumer demand. Patent filings indicate innovations in eco-friendly materials and smart technology for enhanced guest experiences. EU countries have seen a surge in glamping popularity as travelers seek more intimate and luxurious outdoor experiences. The European market is characterized by a preference for cultural richness and accessibility to natural beauty. Initiatives to promote rural tourism and preserve natural landscapes have bolstered the glamping sector, with a noticeable increase in boutique glamping sites offering local experiences. Recent research highlights consumer interest in cultural and gastronomical experiences integrated with glamping. EU consumers also prefer sustainable travel experiences that incorporate eco-friendly practices and nature preservation. China, Japan, and India are pivotal in the Asia Pacific region's glamping market, highlighting diverse consumer needs and behaviors. In China, investments are predominantly in expanding infrastructure and integrating technology with traditional camping to attract millennials. Japan focuses on serene and minimalist glamping experiences, leveraging its natural landscapes. India's market is emerging, with an emphasis on sustainable and culturally immersive glamping experiences. The region's recent patents involve innovations in tent designs and off-grid technology. India’s cultural richness and wilderness have attracted a significant number of foreign travelers to seek glamping experiences in the country.

Market Insights



Market Dynamics



The market dynamics represent an ever-changing landscape of the Glamping Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers


Rising trend of outdoor activity and recreational activities among youngsters
Rapid shift towards the sophisticated lifestyle
Increasing video-on-demand consumption for the tourism and hospitality sector

Market Restraints


High cost compared to camping activities

Market Opportunities


Emerging glamping innovations
Initiatives from tourist organizers to promote glamping activities

Market Challenges


Presence of low cost alternative products

Market Segmentation Analysis


Products: Emerging advancements to improve the functionality and performance of tents
Usage: Preference for glamping for personal use among outdoor enthusiasts seeking a curated and comfortable vacation experience

Market Disruption Analysis


Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix



The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Glamping Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis



The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Glamping Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments




SKAMANIA LODGE REDEFINES OUTDOOR HOSPITALITY WITH UNVEILING OF LUXURIOUS GLAMPING EXPERIENCE

Skamania Lodge announced plans to expand its services in the glamping sector with the launch of an exceptional glamping experience, situated amidst the enchanting beauty of the Columbia River Gorge. This innovative addition harmoniously combines the allure of the great outdoors with unparalleled luxury, offering guests a unique opportunity to deeply connect with nature while enjoying the comforts and elegance of a premier resort.


GlampingHub and KAYAK team up to make glamping more accessible to all

KAYAK has announced a groundbreaking partnership with GlampingHub to offer travelers an array of glamping options directly through KAYAK.com and its affiliated brands, including Momondo, Cheapflights, and HotelsCombined. This collaboration aims to cater to the growing trend of travelers seeking immersive vacation experiences that combine luxury with the natural world. This strategic move aligns both companies' visions of providing distinctive travel experiences, enabling travelers to effortlessly explore and book magnificent glamping sites, from serene mountain retreats to lively national park adventures across the globe.


Glamping startup Kampaoh raises Euro 14 million for European expansion

Seville's glamping enterprise, Kampaoh, is poised for significant expansion with a recent Euro 14 million ( USD 15.14 million) funding boost. The funds will catalyze Kampaoh's plan to double its luxury camping accommodations from 1,200 to an impressive range of 3,500 to 4,000 by 2023, broaden its campsite operations from 40 to 80, and venture into new territories across Southern Europe, including Portugal and France. With this strategic expansion, Kampaoh anticipates surpassing sales for the current year to cement its position as a frontrunner in the glamping market both nationally and internationally.

Strategy Analysis & Recommendation



The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Glamping Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles



The report delves into recent significant developments in the Glamping Market, highlighting leading vendors and their innovative profiles. These include AutoCamp, Baillie Lodges, Bushtec Safari, Campking Inc., Collective Retreats, Cosy Tents Pty Ltd., Eco Retreats, Exxel Outdoors, LLC, Firelight Camps, GoGlampingSG, Huttopia North America Inc., Johnson Outdoors Inc., Khampa Glamping, Newell Brands Inc., Nightfall Camp Pty Ltd., Paperbark Camp, Sawday’s Canopy & Stars Ltd., Skamania Lodge, Tanja Lagoon Camp, Terra Glamping, The Coleman Company, Inc., The North Face Inc., The Resort at Paws Up, Treebones Resort, and Under Canvas.

Market Segmentation & Coverage



This research report categorizes the Glamping Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Cabins & Pods
Tents
Glamping Dome
Safari
Safari Lodge
Treehouses
Yurts
Age
18-30 years
31-50 years
51-65 years
Above 65 years
Usage
Commercial
Personal
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year