Fruit & Vegetable Market by Type (Conventional, Organic), Distribution Channel (Offline, Online) - Global Forecast 2024-2030

Fruit & Vegetable Market by Type (Conventional, Organic), Distribution Channel (Offline, Online) - Global Forecast 2024-2030

The Fruit & Vegetable Market size was estimated at USD 1.26 trillion in 2023 and expected to reach USD 1.32 trillion in 2024, at a CAGR 4.76% to reach USD 1.75 trillion by 2030.

Fruits are the seed-bearing structures in plants that are formed from the ovary after flowering, while vegetables are parts of plants consumed by humans & other animals as food. The fruit and vegetable applications sector spans various segments, including fresh consumption, culinary uses, and processing into juices, canned goods, frozen products, and other value-added products. The end-users primarily consist of households, food service industries, and food processors, underlining the market’s extensive reach and versatility. Rising consumer health and wellness awareness across the globe accelerating the adoption of fruit & vegetables. In addition, government support for sustainable farming practices and the growing demand for organic products propel market expansion. However, perishability and the high cost of storage and transportation impact the market growth. Furthermore, ongoing advancements in agricultural practices and cold chain logistics create potential opportunities for market growth.

Regional Insights



In the Americas, with a focus on the United States and Canada, there is a significant emphasis on organic and locally sourced fruits and vegetables. Consumers in these countries are increasingly informed about the advantages of a healthy diet and are keen to pay a premium for environmentally friendly and sustainable products. The United States, being one of the largest consumers of fruits and vegetables globally, has seen a wave in demand for exotic and tropical fruits, prompting domestic producers to expand their offerings. European Union countries are at the forefront of adopting stringent quality and safety standards for produce, promoting organic farming, and reducing food waste. The Middle East is grappling with the challenge of food security, leading to increased investments in agricultural technologies. In Africa, the focus is on enhancing agricultural productivity and market access for smallholder farmers, with significant initiatives aimed at reducing post-harvest losses and improving supply chain efficiency. The APAC region is characterized by its vast consumer base, with China and India being the most significant players due to their large populations. China has been focusing on modernizing its agricultural sector, with substantial investments in biotechnology and data analytics to improve crop yields and reduce pesticide use. India's market is driven by a growing middle class and increasing health consciousness among consumers, leading to a rise in demand for both domestic and exotic fruits and vegetables.

Market Insights



Market Dynamics



The market dynamics represent an ever-changing landscape of the Fruit & Vegetable Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers


Rising consumer health and wellness awareness
Government investments & initiatives for sustainable farming practices
Growing demand for organic products propel market expansion

Market Restraints


High cost regarding the storage and transportation of fruits and vegetables

Market Opportunities


Ongoing technological advancements in agricultural practices
Introduction of attractive packaging and marketing materials

Market Challenges


Issues associated with the quality management and maintenance

Market Segmentation Analysis


Type: Expanding organic farming practices across the globe due to its perceived health benefits and lower chemical usage
Distribution Channel: Shifting trends towards online distribution channel due to its convenience and easy accessibility

Market Disruption Analysis


Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix



The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Fruit & Vegetable Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis



The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Fruit & Vegetable Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments




CMA CGM to Launch NAMEX, a Seasonal Offer for Fruit & Vegetable Transportation

CMA CGM is excited to introduce NAMEX, a new specialty service tailored for the export of fruits and vegetables from Morocco to North America, designed to meet the seasonal demands of the market. This innovative offering features an expedited transit time, delivering goods from Tanger to Halifax in just seven days and to Philadelphia in 13 days, ensuring freshness upon arrival.


Farmind and Sumitomo Corporation conclude business partnership agreement in fruits and vegetables business

Farming Corporation and Sumitomo Corporation have joined forces to ensure a resilient supply of fruits and vegetables. This collaboration centers on bolstering agricultural production domestically and abroad through advanced technology, fortifying global procurement and distribution logistics with innovative strategies, and committing to environmental sustainability.


Aavishkaar Capital invests INR 16 crore in INI Farms

Aavishkaar Capital's ESG First Fund, in collaboration with KfW, the German development bank, has committed INR 16 crore to INI Farms, a major player in exporting fruit and vegetable crops across India. This investment aims to expand INI Farms' agricultural output business and enhance its robust supply chain.

Strategy Analysis & Recommendation



The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Fruit & Vegetable Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles



The report delves into recent significant developments in the Fruit & Vegetable Market, highlighting leading vendors and their innovative profiles. These include ABC Fruits, Ardo, B.Y. Agro & Infra Ltd., Chiquita Brands International S.à.r.l., Dole PLC, Frozenpicks, Frutteto, Fyffes by Sumitomo Corporation, Mazzoni Group, Metro Frozen Folkks Foods Private Limited, Pal Fresh Frozen Foods, SonderJansen, United Fresh Produce Association, Valleyfresh by Freshmax Group, and Wholesome Foods.

Market Segmentation & Coverage



This research report categorizes the Fruit & Vegetable Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Conventional
Organic
Distribution Channel
Offline
Convenience Stores
Supermarkets/Hypermarkets
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year