Eye Makeup Market by Product (Brow liner, Eye Liner, Eye Pencil), Distribution Channel (Offline, Online) - Global Forecast 2024-2030

Eye Makeup Market by Product (Brow liner, Eye Liner, Eye Pencil), Distribution Channel (Offline, Online) - Global Forecast 2024-2030

The Eye Makeup Market size was estimated at USD 17.55 billion in 2023 and expected to reach USD 18.60 billion in 2024, at a CAGR 6.50% to reach USD 27.27 billion by 2030.

Eye makeup is applied around the eyes to enhance or alter their appearance. These products include eyeshadow, eyeliner, mascara, and eyebrow pencils. Eye makeup is a staple in many beauty regimes, playing a crucial role in cosmetic application by emphasizing the eyes and contributing to a desired look, whether for daily wear or special occasions. Rising disposable incomes globally have allowed consumers to spend more on luxury and non-essential goods, including makeup is driving the market growth. Social media platforms and beauty influencers have played a pivotal role in shaping trends and consumer preferences. Tutorials, product reviews, and endorsements from popular personalities encourage followers to try new products and techniques, thereby fueling market growth. The availability of counterfeit products associated with eye makeup products hampers the market growth. There is an increasing awareness regarding cruelty-free and vegan makeup products. The eye makeup industry is growing to accommodate these preferences, with more brands committing to ethical practices, creating opportunities for market growth.

Regional Insights

Consumers in America prefer innovative and high-quality products that offer long-lasting wear and are made from safe, often natural or organic, ingredients. There is a significant demand for eye makeup that caters to diverse skin tones and types, reflecting the region's multifaceted demographics. Additionally, the digital influence is strong, with social media trends and beauty influencers playing a pivotal role in shaping consumer preferences. The APAC region is marked by its rapid market growth, driven by increasing disposable incomes and a growing interest in personal grooming and beauty products among both women and men. Countries such as China, South Korea, and Japan are at the forefront, each with unique beauty standards that influence product preferences. For instance, in South Korea and Japan, there is a strong emphasis on products that offer a natural look, such as light and subtle eye shadows and eyeliners that enhance the eyes' shape without appearing too bold. The influence of K-beauty and J-beauty trends is also significant, promoting innovative products including, cushion eyeliners and fiber mascaras. The EMEA region presents a diverse market due to its wide range of cultures and consumer preferences. In Europe, there is a strong preference for high-quality, luxury eye makeup products, with consumers valuing brand heritage and sustainability. The Middle East showcases a demand for bold and long-lasting products that can withstand hot climates, with a particular emphasis on eyeliners and mascaras. In Africa, the market is emerging, with an increasing interest in eye makeup that caters to diverse skin tones and types, reflecting the continent's diverse demographics.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Eye Makeup Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing consumer disposable income coupled with a desire for self-expression
Rising influence of social media and beauty influencers
Growing demand for natural and organic makeup products

Market Restraints

Stringent product formulation regulations and safety standards

Market Opportunities

Ongoing development of innovative eye-makeup formulations with added skincare benefits
Strategic collaborations between beauty influencers for endorsement of product

Market Challenges

Rapid shift in consumer preferences and evolving beauty trends

Market Segmentation Analysis

Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil
Distribution Channel: Increasing availability of eye makeup products across online channels

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Eye Makeup Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Eye Makeup Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

AF94 Partners with Ulta Beauty to Expand Eye Makeup Collection

AF94 has announced a new partnership with Ulta Beauty to expand its product lineup for the Ulta launch, AF94 introduced four innovative made-to-play items, including the unique Swirl’d liquid marble eyeshadow and Lava Lust lip stain, alongside the versatile It Takes 2 bronzer and highlighter duo and the playful Playdate Glow for both cheeks and lips. This move emphasizes AF94’s commitment to accessibility and variety in the beauty sector.

Rare Beauty Ushers in Fall with Trio of Eye Makeup Innovations

Rare Beauty is set to enrich its cosmetics lineup with three innovative eye products this fall, underscored by themes of self-expression and acceptance. Emphasizing the brand's ethos, Gomez shared that the collection aims not merely at enhancing physical appearance but also fostering a deeper sense of self-view and appreciation. This launch reflects Rare Beauty's commitment to authenticity and self-love and marks an important expansion in its product range, poised for accessible online shopping.

L’Oréal Revolutionizes Inclusive Beauty with Cutting-Edge Technology at CES 2023

L’Oréal introduced two technological innovations aimed at democratizing beauty through enhanced accessibility. The introduction of HAPTA, the world's first precise, computerized makeup applicator tailored for individuals with limited upper limb mobility, alongside L’Oréal Brow Magic, an innovative at-home electronic eyebrow makeup device promising personalized looks within seconds, encapsulates the company's vision for an inclusive beauty future powered by technology.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Eye Makeup Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Eye Makeup Market, highlighting leading vendors and their innovative profiles. These include Amorepacific Corporation, Amway International Inc., Apcos Naturals Pvt. Ltd., Avon Products, Inc., Christian Dior SE, Clarins Group, ColorBar Cosmetics Pvt. Ltd., Coty Inc., e.l.f. Beauty, Inc., Estée Lauder Companies Inc., Kao Corporation, L'Oréal S.A., LVMH Corp., MARS Cosmetics, Mary Kay Inc., Natura Cosméticos S.A., Oriflame Cosmetics AG, Revlon, Inc., Shiseido Company, Limited, The Procter & Gamble Company, Too Faced Cosmetics, LLC, Unilever PLC, Urban Decay Cosmetics LLC, and Vellvette Lifestyle Private Limited.

Market Segmentation & Coverage

This research report categorizes the Eye Makeup Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Brow liner
Eye Liner
Eye Pencil
Mascara
Shadow
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year