Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030

Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030

The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.

Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.

Regional Insights

The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Event Management as a Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Continuous increase in business even activities worldwide
Increasing popularity of virtual and hybrid events

Market Restraints

High costs associated with advanced services and custom solutions

Market Opportunities

Growing introduction of novel event management as a service solutions
Rising trend towards sustainability in event management

Market Challenges

Data security and privacy concerns with event management as a service

Market Segmentation Analysis

Service Type: Growing demand for attendees management & engagement services to organize participant information and streamline registration
Organization Size: Expanding usage of comprehensive and scalable solutions among large enterprises for managing a high volume of events
Event Type: Increasing significance of event management as a service for association events focused on content-rich sessions
End-use: Expanding the potential of Event Management as a Service across the corporate sector for managing conferences and seminars

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Event Management as a Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

EPwise and Sponsorium partner to optimize partnership management in Switzerland

EPwise AG and Sponsorium International Inc., through their joint venture, Partnerwise SA, mark a strategic move to fill a crucial niche in the realm of event management services. EPwise AG, the Neuchâtel-based frontrunner renowned for its Wise.swiss suite, has cemented its dominance in providing bespoke digital solutions to a vast array of industries, garnering admiration as the gem of local enterprise innovation. Meanwhile, Sponsorium International Inc., lauded for its unparalleled proficiency in the sponsorship and patronage software industry on a global stage, brings its expertise to the table.

SKIL Events Unveils Its Distinct Identity as a Premier Event Management Company; Launches New Website

SKIL Events announces the launch of their new dedicated website to enhance their client-centric approach, while the provision of end-to-end in-house logistics support ensures a seamless event experience. This includes travel coordination, courtesy of their partnership with SKIL Cabs, which is renowned for delivering top-tier professional car rental services across India.

Spanish startup TROOP Secures Eur 10 million to Expand its Meeting and Event Planning Ecosystem

Madrid-based startup TROOP has recently secured Eur 10 million (USD 11 million) in funding, positioning them to enhance their event management platform further. In response to the global trend of distributed workforces and the increasing demand for face-to-face interactions post-pandemic, TROOP aims to address the logistical complexities associated with organizing corporate meetings and events. The company has announced plans to roll out TROOP: One an innovative product designed to streamline the coordination of corporate events across various geographies and time zones, catering to the needs of modern businesses seeking to foster collaboration and connectivity among employees.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Event Management as a Service Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..

Market Segmentation & Coverage

This research report categorizes the Event Management as a Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

Service Type
Attendees Management & Engagement
Communication & Logistics
Event Catering
Location Rental
Virtual/Hybrid Event Enabler
Organization Size
Large Enterprises
Small & Medium Enterprises
Event Type
Association Events
Corporate Events
Non-Profit Events
End-use
Corporate
Education
Entertainment
Sports
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year