Electric Shavers Market by Product (Foil Shaver, Rotary Shaver), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030

Electric Shavers Market by Product (Foil Shaver, Rotary Shaver), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030

The Electric Shavers Market size was estimated at USD 7.46 billion in 2023 and expected to reach USD 7.88 billion in 2024, at a CAGR 5.74% to reach USD 11.04 billion by 2030.

The electric shavers market encompasses producing, distributing, and selling various electric shaving devices designed for hair removal from different body parts. These devices provide a comfortable and smooth shaving experience using oscillating or rotating blades powered by rechargeable batteries or direct electrical connections. Primary end-users include individual consumers, professional barbers, and beauty salons. Growing awareness of personal grooming and rising awareness about on-the-go grooming products fuel the market growth. Furthermore, the emergence of e-commerce platforms has facilitated easy access to a vast range of electric shaver options and accessories at competitive prices.

However, limitations and challenges affect market growth, including high product costs that might deter consumers from purchasing electric shavers over traditional razors. The presence of counterfeit shaving products at lower prices also impacts brand reputation and customer trust in established players. Opportunities within this market include rapid technological advancements in style, reduced maintenance, and easy-to-maintain catering to diverse consumer needs based on skin types or facial hair density. Developing eco-friendly products using sustainable materials is expected to attract environmentally conscious customers. Additionally, investments in research and development lead to advanced technologies such as smart device integration for personalized routines or self-cleaning mechanisms that minimize maintenance requirements, creating significant growth opportunities.

Regional Insights

In the Americas, technological advancements have greatly impacted consumer decisions, with preferences leaning towards features such as wet/dry shaving capabilities and efficient battery life. Research and development investments targeted at specific customer needs, such as sensitive skin or heavy beard growth, are rising. In Europe, Consumers across countries such as Germany, France, Italy, Spain, and the UK prioritize high-quality premium products offering convenience and durability. Recent innovations in this region focus on environmentally friendly materials for manufacturing electric shavers and enhancing user experience through ergonomic designs. The Middle Eastern market exhibits a growing demand for grooming products due to rising disposable income levels and urbanization trends among men. Consumers favor sophisticated designs emphasizing quality performance in this region. Due to rapid urbanization and an emerging middle-class population, African markets present untapped potential for electric shaver manufacturers. The surge of online retail platforms has significantly increased access to grooming products across the continent. Key players target these markets with affordable electric shavers catering to African consumers' needs. In the Asia Pacific region, countries include China, Japan, and India, where increasing disposable income alongside a growing focus on personal grooming among younger populations primarily drives demand. In China, R&D investment has resulted in local brands challenging well-established international players, while Japanese customers prioritize quality and innovation, leading to higher adoption rates for technologically advanced electric shavers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Electric Shavers Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising awareness about on-the-go grooming products
Emergence of e-commerce platform for electric shaver options and accessories

Market Restraints

Relatively high cost of electric shavers

Market Opportunities

Rapid technological advancements pertaining to style, reduced maintenance, and easy to maintain
Development of eco-friendly products with sustainable materials

Market Challenges

Availability of counterfeit products at lower prices

Market Segmentation Analysis

Product: Growing demand for Rotary shavers for handling thicker hair growth patterns
Gender: Adoption of electric shavers by female and male for efficient hair removal
Distribution Channel: Increasing preference for online retail due to its advantages

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Electric Shavers Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Electric Shavers Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Xiaomi launches the MIJIA Electric Nose Hair Trimmer with a USB-C charging port for 59 yuan ($8)

Xiaomi Corporation has introduced the MIJIA Electric Nose Hair Trimmer to its product line, catering to the needs of individuals seeking an efficient and safe trimming experience. This trimmer boasts a design that incorporates a magnetic protective cover and a discreet switch button for enhanced safety. The head of the trimmer is equipped with a double-edged blade and a nano-antibacterial coating, ensuring a thorough trimming while maintaining a high antibacterial rate of at least 99.0%. Powered by a high-speed micromotor, the MIJIA Electric Nose Hair Trimmer operates at a low noise level, generating only 33.8 decibels of sound at the affordable price of CNY 59 (USD 8).

Xiaomi Uniblade Trimmer with rotary dial launched in India, priced at INR 1,499

Xiaomi Corporation launched the Xiaomi Uniblade Trimmer, an innovative electric grooming tool that aims to assist users in trimming, shaving, and styling their hair. This trimmer is equipped with a rotary dial and an adjustable trimming comb, allowing users to achieve their desired hair length effortlessly. Additionally, it offers a three-way blade and a dual-edge blade, ensuring a seamless and smooth shaving experience. With an IPX7 rating for water resistance, the trimmer is designed to be used in wet environments at INR 1499.

MANSCAPED Launches The Weed Whacker 2.0 Nose And Ear Hair Trimmer

Manscaped, Inc. launched the Weed Whacker 2.0 electric nose and ear hair trimmer, designed to enhance performance and deliver exceptional results. The Weed Whacker 2.0 features an upgraded rotary steel blade, advanced SkinSafe technology, waterproof capabilities, an ergonomic shape, and a stylish matte rubberized finish.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Electric Shavers Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Electric Shavers Market, highlighting leading vendors and their innovative profiles. These include Andis Company, Braun GmbH, Conair Corporation, Gillette Company, Havells India Ltd., Helen Of Troy Limited, Izumi Products Company, Koninklijke Philips N.V., MANGROOMER, Panasonic Corporation, Procter & Gamble Company, Skull Shaver India Pvt. Ltd., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, and Yuyao Weifeng Electrical Appliance Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Electric Shavers Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Foil Shaver
Rotary Shaver
Gender
Female
Male
Distribution Channel
Offline
Health & Beauty Stores
Hypermarkets
Supermarkets
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year