Elderly Nutrition Market by Type (Antioxidants, Fibers, Iron), Form (Chewables, Liquid, Powder), Indication, Distribution - Global Forecast 2024-2030

Elderly Nutrition Market by Type (Antioxidants, Fibers, Iron), Form (Chewables, Liquid, Powder), Indication, Distribution - Global Forecast 2024-2030

The Elderly Nutrition Market size was estimated at USD 12.07 billion in 2023 and expected to reach USD 13.11 billion in 2024, at a CAGR 9.32% to reach USD 22.53 billion by 2030.

Elderly nutrition refers to the dietary practices and considerations tailored to meet the unique physiological, metabolic, and medical needs of individuals aged 65 years and older. The focus on nutrition is imperative for this demographic as aging is associated with various changes that can impact dietary requirements and food intake. Rising awareness of health and longevity and the growing prevalence of chronic diseases associated with old age raise the need for enhanced elderly nutrition products. Changing dietary habits and the influence of medical recommendations contribute to the consumption of elderly nutrition products. However, limited awareness and the high cost of elderly nutrition products may impede global sales. Moreover, the research and development for creating innovative products are expected to encourage the adoption of elderly nutrition products by the end-users globally.

Regional Insights

The elderly nutrition market is growing in the Americas owing to the advanced healthcare infrastructure, high levels of disposable income, and a strong presence of food and healthcare companies contributing to the development of personalized nutrition for the elderly. Companies in this region are leveraging technologies, such as big data and AI, to cater to the nutritional needs of the elderly, providing them with tailored supplements. Europe's elderly nutrition market is also significant, and it is largely supported by governmental efforts to promote healthy aging and the nutritional well-being of the elderly. European regulation on food products and supplements is particularly stringent, ensuring high-quality standards are met and fostering consumer confidence in products designed for elderly nutrition. The Middle Eastern and Africa region represents a developing landscape for the elderly nutrition market owing to the increase in life expectancy, a growing number of elderly citizens, and growing acceptance and demand for institutional care and specialized nutritional products tailored for the elderly. The Asia-Pacific region is expected to witness growth in the market for elderly nutrition due to the rapidly aging population, focusing on natural and holistic nutritional approaches, resulting in the development of innovative elderly nutrition product formulations.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Elderly Nutrition Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Rise in the Geriatric Population and Incidences of Age-Related Low Immunity and Osteoporosis
    • Growing Preferences for Supplements for Proper Nutritional Intake
    • Increasing Availability on eCommerce Platforms and Promotional Activities
    • Market Restraints
      • Low Awareness among Elderly Population about Nutritional Products
      • Market Opportunities
        • Development of Micronutrient-Rich Nutrition for Elderly
        • Penetration of Personalized Nutritional Supplements
        • Market Challenges
          • Side Effects Associated with the Nutritional Supplements for Elderly
          • Market Segmentation Analysis
            • Type: Significant penetration of multivitamins elderly nutrition products
            • Form: Proliferating use of powdered elderly nutrition products
            • Indication: Extensive demand for elderly nutrition products from diabetic population
            • Distribution: Expanding sales of elderly nutrition products through retail drug stores
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Elderly Nutrition Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Elderly Nutrition Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Chewsy Launches A Collection Of Wellness Supplements At Harmons Grocery Stores Across Utah
              
              Chewsy, introduced an innovative line of wellness supplements, specifically targeting Harmons Grocery store locations throughout Utah. This launch is a strategic move to cater to the nutritional needs of the aging population, providing them with an array of supplement options that promise improved health benefits. Crafted with superior quality ingredients, Chewsy's supplements are designed to address various health concerns prevalent among the elderly.
              
              P&G’s VÖOST Breaks into Leading Vitamin Form with the Launch of New VÖOST Gummies
              
              VÖOST, a reputable vitamin brand under Procter & Gamble's portfolio, is enhancing its array of nutritional products with the introduction of the new VÖOST Gummies. These gummies are crafted to provide an effortless and adaptable option for individuals to augment their daily vitamin intake.
              
              Centrum Launches Specialised Nutritious Gummies in India
              
              Centrum has introduced a new line of nutritional gummies in India, tailored to meet the unique dietary requirements of the elderly population. Recognizing the challenges that seniors face with pill fatigue and difficulty in swallowing, Centrum's innovative gummies provide an alternative solution that combines convenience with the essential nutrients required for overall well-being in later years.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Elderly Nutrition Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Elderly Nutrition Market, highlighting leading vendors and their innovative profiles. These include AAK AB, Abbott Laboratories, AbbVie Inc., Amway Corporation, Baxter International Inc., Bayer AG, British Biologicals, Danone S.A., Dr. Reddy's Laboratories, Fresenius Kabi AG, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Koninklijke DSM N.V., Meiji Holdings Co., Ltd., Nature’s Sunshine Products, Inc., Nestlé S.A., Nordic Naturals, NoW Health Group, Inc., Otsuka Pharmaceuticals Co., Ltd., RBK Nutraceuticals Pty. Ltd., Reckitt Benckiser Group PLC, Sanofi S.A., Sun Pharmaceutical Industries Ltd., Terry Naturally Vitamins by Europharma, Unilever PLC, and Valio Ltd..
            
            Market Segmentation & Coverage
            
            This research report categorizes the Elderly Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Type
              • Antioxidants
              • Fibers
              • Iron
              • Lipids
              • Minerals
              • Multi-Vitamins
              • Proteins
              • Form
                • Chewables
                • Liquid
                • Powder
                  • Containers
                  • Glass
                  • Metal Can
                  • Plastic Pouches
                  • Tablets/ Capsules
                  • Indication
                    • Cancer
                    • Diabetes
                    • Obesity
                    • Renal Failure
                    • Sarcopenia
                    • Distribution
                      • Hospitals
                      • Online
                      • Retail Drug Store
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom
                                
                                
                                Please Note: PDF & Excel + Online Access - 1 Year