Elderly Nutrition Powder Market by Type (Antioxidants, Fibers, Iron), Packaging (Containers, Glass, Metal Can), Indication, Distribution - Global Forecast 2024-2030

Elderly Nutrition Powder Market by Type (Antioxidants, Fibers, Iron), Packaging (Containers, Glass, Metal Can), Indication, Distribution - Global Forecast 2024-2030

The Elderly Nutrition Powder Market size was estimated at USD 2.80 billion in 2023 and expected to reach USD 3.04 billion in 2024, at a CAGR 9.32% to reach USD 5.23 billion by 2030.

Elderly nutrition powder refers to a specialized dietary supplement formulated to meet particular nutritional requirements, offering a balanced mix of vitamins, minerals, dietary fiber, protein, and other nutrients that are essential for maintaining the health and well-being of elderly adults. These powders may come in various flavors and can be mixed with liquids for easy consumption. They are often recommended for elderly individuals who have difficulty consuming solid food, have increased nutritional needs, or are at risk for nutrient deficiencies. The growth in the elderly nutrition powder market is driven by an expanding elderly population, heightened wellness consciousness among this group, the ubiquity of chronic age-related conditions, and continuous improvements in nutrition science. Growth deterrents such as steep pricing, awareness deficits regarding product benefits, taste preferences, and complex regulatory milieu pose significant challenges for the global elderly nutrition powder market. Technological advances and the burgeoning healthcare segment pave the way for market opportunities, whereas accessibility is being revolutionized through digital commerce. Embracing advanced production and packaging further aligns with sustainability trends, potentially capturing the eco-conscious segment within this market.

Regional Insights

The elderly nutrition powder market in the Americas is experiencing steady growth, with North America contributing majorly due to a significant aging population and increasing health awareness among seniors. The market is also supported by robust healthcare infrastructure and high purchasing power, allowing for greater expenditure on health products like nutrition powders. In Europe, the Middle East, and Africa (EMEA), the market dynamics vary significantly by region. Europe represents a strong growth with advanced healthcare systems and a higher prevalence of diet-conscious populations. The Middle East shows considerable growth with increasing disposable income, while Africa's market is still nascent with untapped potential amid growing awareness of elderly nutrition. The Asia-Pacific (APAC) region is expected to be the fastest-growing market for elderly nutrition powders, with factors such as rapidly aging populations in countries including Japan and China, increasing disposable incomes, and shifting cultural attitudes towards dietary supplements. Additionally, governmental initiatives to promote healthy aging and the rise of local players in the nutrition space are further accelerating market growth in this region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Elderly Nutrition Powder Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising geriatric population worldwide with increasing health awareness among seniors
Growing preference for powder due to its convenience and ease of consumption

Market Restraints

High cost of specialized elderly nutrition powder

Market Opportunities

Growing development of novel elderly nutrition powder formulas that cater to specific health conditions
Rising availability of elderly nutrition powder across online channels

Market Challenges

Limited awareness associated with the advantages of elderly nutrition powder

Market Segmentation Analysis

Type: Growing demand for fibers to enhance gut health while maintaining a high level of palatability
Packaging: Significant preference for container packaging for better protection and a longer shelf life
Indication: Growing adoption of elderly nutrition powder for diabetes management that helps maintain blood glucose levels
Distribution: Growing availability of elderly nutrition powder across online channels that provide 24/7 services

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Elderly Nutrition Powder Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Elderly Nutrition Powder Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Arla Foods Ingredients presents senior nutrition milk powders for Chinese market

Arla Foods Ingredients launched three new powder recipes specifically designed for elderly consumers in China, a demographic comprising a considerable 250 million individuals over 60. These advanced formulations align with Chinese regulations and emphasize convenience and natural dairy nutrients by being enriched with vitamins, minerals, and probiotics tailored for aging populations.

Kellogg and Six Star collaborate on cereal-flavored protein powder

Iovate Health Sciences International Inc., under its Six Star Pro Nutrition brand, is collaborating with the Kellogg Company to introduce an innovative fusion of cereal and sports nutrition. This partnership heralds the launch of two new 100% whey protein powders boasting the classic flavors of Kellogg's Frosted Flakes and Froot Loops, aiming to cater to a broad demographic, from active family members to athletes across various levels.

Wellbeam Consumer Health Acquires BioTRUST Nutrition, Direct-to-consumer eCommerce Leader in Nutrition for Healthy Aging

Wellbeam Consumer Health LLC acquired BioTRUST Nutrition LLC, a fast-growing, leading eCommerce nutrition brand with a portfolio of high-quality, science-based products that span protein, collagen, healthy living, anti-aging, and digestive health. BioTRUST's integration enhances Wellbeam's direct-to-consumer prowess with its unique healthy aging products and robust data-driven marketing. It continues its mission to be the preeminent digital platform in consumer health.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Elderly Nutrition Powder Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Elderly Nutrition Powder Market, highlighting leading vendors and their innovative profiles. These include AAK AB, Abbott Laboratories, AbbVie Inc., Amway Corporation, Apollo Pharmacy, Baxter International Inc., Dr. Reddy’s Laboratories Ltd., Fresenius Kabi AG, GlaxoSmithKline PLC, Herbalife International of America, Inc., Meiji Holdings Co., Ltd., Natures Velvet, Nature’s Sunshine Products, Inc., Nestlé S.A., Nutricia International Private Limited, Otsuka Pharmaceuticals Co., Ltd., Pfizer Inc., Plantigo Nutrition Private Limited, Reckitt Benckiser Group PLC, Seven Turns Pvt Ltd., Sun Pharmaceutical Industries Limited, Svaas Wellness Limited, Terry Naturally Vitamins by Europharma, Unilever PLC, and Valio Ltd..

Market Segmentation & Coverage

This research report categorizes the Elderly Nutrition Powder Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Antioxidants
Fibers
Iron
Lipids
Minerals
Multi-Vitamins
Proteins
Packaging
Containers
Glass
Metal Can
Plastic Pouches
Indication
Cancer
Diabetes
Obesity
Renal Failure
Sarcopenia
Distribution
Hospitals
Online
Retail Drug Store
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year