Digital Signage Market by Type (Conventional, Smart), Product (Standalone Display, Video Wall), Offering, Application - Global Forecast 2024-2030
The Digital Signage Market size was estimated at USD 31.12 billion in 2023 and expected to reach USD 33.34 billion in 2024, at a CAGR 7.67% to reach USD 52.21 billion by 2030.
The digital signage market encompasses designing, developing, manufacturing, distributing, and applying display technologies and solutions to present dynamic content and information in public and commercial spaces. These systems typically comprise display panels, media players, content management systems (CMS), software applications, and networking infrastructure components facilitating communication between devices. The increasing demand for personalized advertising content with real-time data updates and the rising adoption of digital signage by sponsors in entertainment and sports events led to high adoption rates across various industries. The initial setup costs of digital signage systems can be high, especially for SMEs, and the availability of low-cost alternatives for advertisement hampering market demand. Implementing IoT connectivity offers new possibilities for integrating advanced sensors into digital signage networks, enabling targeted content delivery based on location or demographic data, further fueling the market growth.
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- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Increasing use of digital signage across retail sector worldwide
- 5.1.1.2. High adoption by sponsors in entertainment and sports events
- 5.1.1.3. Investments in production of digital signage boards
- 5.1.2. Restraints
- 5.1.2.1. High costs associated with manufacturing and installation
- 5.1.3. Opportunities
- 5.1.3.1. Integration of advanced features in digital signage boards
- 5.1.3.2. Introduction of power-efficient signage boards
- 5.1.4. Challenges
- 5.1.4.1. Availability of low-cost alternatives for advertisement and promotion
- 5.2. Market Segmentation Analysis
- 5.2.1. Type: Increasing preference for smart digital signage
- 5.2.2. Product: Emerging inclination toward innovative video wall
- 5.2.3. Offering: Significant adoption of digital signage hardware providing the necessary components to display content
- 5.2.4. Application: Emerging utilization of digital signage in retail applications
- 5.3. Market Disruption Analysis
- 5.4. Porter’s Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
- 5.5. Value Chain & Critical Path Analysis
- 5.6. Pricing Analysis
- 5.7. Technology Analysis
- 5.8. Patent Analysis
- 5.9. Trade Analysis
- 5.10. Regulatory Framework Analysis
- 6. Digital Signage Market, by Type
- 6.1. Introduction
- 6.2. Conventional
- 6.3. Smart
- 7. Digital Signage Market, by Product
- 7.1. Introduction
- 7.2. Standalone Display
- 7.3. Video Wall
- 8. Digital Signage Market, by Offering
- 8.1. Introduction
- 8.2. Hardware
- 8.3. Services
- 8.4. Software
- 9. Digital Signage Market, by Application
- 9.1. Introduction
- 9.2. Banking, Financial Services & Insurance (BFSI)
- 9.3. Corporate
- 9.4. Education
- 9.5. Government
- 9.6. Hospitality
- 9.7. Retail
- 9.8. Transportation
- 10. Americas Digital Signage Market
- 10.1. Introduction
- 10.2. Argentina
- 10.3. Brazil
- 10.4. Canada
- 10.5. Mexico
- 10.6. United States
- 11. Asia-Pacific Digital Signage Market
- 11.1. Introduction
- 11.2. Australia
- 11.3. China
- 11.4. India
- 11.5. Indonesia
- 11.6. Japan
- 11.7. Malaysia
- 11.8. Philippines
- 11.9. Singapore
- 11.10. South Korea
- 11.11. Taiwan
- 11.12. Thailand
- 11.13. Vietnam
- 12. Europe, Middle East & Africa Digital Signage Market
- 12.1. Introduction
- 12.2. Denmark
- 12.3. Egypt
- 12.4. Finland
- 12.5. France
- 12.6. Germany
- 12.7. Israel
- 12.8. Italy
- 12.9. Netherlands
- 12.10. Nigeria
- 12.11. Norway
- 12.12. Poland
- 12.13. Qatar
- 12.14. Russia
- 12.15. Saudi Arabia
- 12.16. South Africa
- 12.17. Spain
- 12.18. Sweden
- 12.19. Switzerland
- 12.20. Turkey
- 12.21. United Arab Emirates
- 12.22. United Kingdom
- 13. Competitive Landscape
- 13.1. Market Share Analysis, 2023
- 13.2. FPNV Positioning Matrix, 2023
- 13.3. Competitive Scenario Analysis
- 13.3.1. Samsung Announces All-in-One VXT Platform for Effortless Digital Display Creation and Management
- 13.3.2. Broadsign, Zitcha Partner in Retail Digital Signage
- 13.3.3. GigaCloud Technology Inc. Announces Acquisition of Wondersign
- 13.4. Strategy Analysis & Recommendation
- 14. Competitive Portfolio
- 14.1. Key Company Profiles
- 14.2. Key Product Portfolio
- FIGURE 1. DIGITAL SIGNAGE MARKET RESEARCH PROCESS
- FIGURE 2. DIGITAL SIGNAGE MARKET SIZE, 2023 VS 2030
- FIGURE 3. GLOBAL DIGITAL SIGNAGE MARKET SIZE, 2018-2030 (USD MILLION)
- FIGURE 4. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
- FIGURE 5. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 6. DIGITAL SIGNAGE MARKET DYNAMICS
- FIGURE 7. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
- FIGURE 8. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 9. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
- FIGURE 10. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 11. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
- FIGURE 12. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 13. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
- FIGURE 14. GLOBAL DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 15. AMERICAS DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 16. AMERICAS DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 17. UNITED STATES DIGITAL SIGNAGE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
- FIGURE 18. UNITED STATES DIGITAL SIGNAGE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 19. ASIA-PACIFIC DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 20. ASIA-PACIFIC DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 21. EUROPE, MIDDLE EAST & AFRICA DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 22. EUROPE, MIDDLE EAST & AFRICA DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 23. DIGITAL SIGNAGE MARKET SHARE, BY KEY PLAYER, 2023
- FIGURE 24. DIGITAL SIGNAGE MARKET, FPNV POSITIONING MATRIX, 2023
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