Digital Printing Packaging Market by Printing Inks (Solvent-Based, Water-Based), Printing Technology (Electrophotography Printing, Inkjet Printing, Solid Ink), Packaging Type, End-Use Industry - Global Forecast 2024-2030

Digital Printing Packaging Market by Printing Inks (Solvent-Based, Water-Based), Printing Technology (Electrophotography Printing, Inkjet Printing, Solid Ink), Packaging Type, End-Use Industry - Global Forecast 2024-2030

The Digital Printing Packaging Market size was estimated at USD 33.58 billion in 2023 and expected to reach USD 36.45 billion in 2024, at a CAGR 8.95% to reach USD 61.20 billion by 2030.

Digital printing packaging is the process of applying digital images directly onto packaging materials, including paper, cardboard, plastic, and metal, using digital technology. This method allows for high-quality, detailed prints that can be customized easily and updated without the need for plates or molds, making it ideal for short runs and personalized packages. Rising demand for sustainable & environmentally friendly packaging solutions, as consumers increasingly prefer products with minimal environmental impact, has increased the applications of digital printing packaging. Additionally, the ability to quickly modify designs and produce small quantities cost-effectively makes digital printing an attractive option for businesses looking to reduce inventory costs and respond rapidly to market trends. However, limitations on the types of materials that can be used and variations in print quality depending on the equipment used may challenge the market growth. Nevertheless, increasing emphasis on customization and personalization in consumer products and the continuous push towards more sustainable packaging options present an opportunistic view for market growth. Moreover, the development of new inks and printing processes that can accommodate a wider variety of packaging materials while delivering high-quality, durable prints promises new avenues for business growth.

Regional Insights

The digital printing packaging market in the Americas is characterized by high technological adoption and innovation. The region's strong focus on sustainability and personalized packaging has fueled the growth of digital printing in packaging solutions. The United States leads the market, supported by advanced manufacturing infrastructure and the presence of major players in the digital printing industry. The demand for digital printing in packaging is driven by various sectors, including food and beverage, pharmaceuticals, and cosmetics, reflecting a trend toward more personalized and flexible packaging options that cater to evolving consumer demands. The EMEA presents a diverse picture where Western Europe, especially Germany, the United Kingdom, and France, is at the forefront, leveraging high-quality digital printing technologies to meet stringent environmental regulations and consumer demands for personalized packaging. The Middle East is witnessing a growing demand for high-quality, personalized packaging, driven by its expanding retail and e-commerce sectors. Meanwhile, Africa presents a nascent market with significant growth potential, as increasing urbanization and consumer spending power drive demand for packaged goods. The Asia Pacific region showcases the fastest-growing landscape for digital printing packaging, fueled by rapid economic growth, urbanization, and the rising demand for consumer goods. Countries including China and India are leading the charge with their vast consumer bases and burgeoning e-commerce platforms. Technological advancements and increasing awareness of sustainable packaging solutions are also contributing factors to the market's growth in this region. Additionally, the Asia Pacific benefits from a highly competitive market environment, encouraging innovation and driving down costs for digital printing solutions.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Digital Printing Packaging Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing demand from the food & beverages and personal care industries
Rising focus on flexible packaging
Accelerating demand for product presentability

Market Restraints

Variations in the prices of the raw material

Market Opportunities

Development in the manufacturing and consumer goods sectors
Increasing requirement for effective and low-cost printing technology coupled with aesthetic visual graphics

Market Challenges

Concerns regarding color restoration stability

Market Segmentation Analysis

Printing Inks: Popularity of water-based inks for their environmental friendliness
End-Use Industry: Proliferation of digital printing in packaging of various electronics in response to new product launches or updates

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Printing Packaging Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Printing Packaging Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

The HP and Esko Strategic Alliance Revolutionizing Digital Print Packaging

In a significant leap forward for the digital printing packaging industry, HP and Esko have entered into a strategic partnership to unleash an integrated technology platform aimed at dramatically enhancing the efficiency of packaging production. This collaboration seeks to transform the traditional, elongated packaging production chain by enabling real-time collaboration among stakeholders, significantly slashing the time from design to delivery from months to mere weeks. Through an advanced web portal, brand owners gain the unprecedented capability to order customized packaging on demand, accelerating order fulfillment, minimizing inventory costs, and enhancing consumer engagement through personalized packaging options.

Revolutionizing Aseptic Carton Packaging: SIG's Launch of Digital Printing Solutions in Europe

SIG sets a new standard in the Food & Beverage (F&B) packaging industry by introducing its cutting-edge digital printing technology for aseptic carton packs in Europe. This innovative approach eliminates the need for traditional cylinders or printing forms, offering unparalleled flexibility and swift adaptation to meet customers' unique demands. In response to the evolving market dynamics requiring rapid design turnover, reduced lifecycle of packaging designs, and tailored small-scale promotional campaigns, SIG's digital printing solution is a game-changer.

Introducing Prismiq: Revolutionizing the Food Supply Chain with Innovative Packaging Solutions

Sealed Air introduced Prismiq, a groundbreaking suite of solutions tailored for the food supply chain, offering an integrated approach to the design, digital printing, and smart packaging needs of brand owners. This portfolio is engineered to consolidate product information, enhance design capabilities, and personalize packaging through state-of-the-art digital printing techniques. Prismiq goes beyond conventional packaging by embedding digital identities into products, thereby creating 'digital twins' and opening new avenues for consumer engagement and supply chain efficiencies.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Printing Packaging Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Digital Printing Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor plc, Ball Corporation, Canon Inc., CCL Industries Inc., Constantia Flexibles Holding GmbH, Creative Labels Inc., Dai Nippon Printing Co., Ltd., DS Smith Plc, DuPont de Nemours, Inc., Eastman Kodak Company, Elanders AB, HP Inc., Krones AG, Nosco, Inc., Packman Packaging Private Limited, Quantum Print & Packaging Ltd, Smurfit Kappa Group, Sonoco Products Company, Stora Enso Oyj, Sun Print Solutions, Tailored Label Products, Inc., THIMM THE HIGHPACK GROUP, Traco Packaging by Traco Manufacturing, LLC, Weber Packaging Solutions Inc., WestRock Company, and Xerox Corporation.

Market Segmentation & Coverage

This research report categorizes the Digital Printing Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

Printing Inks
Solvent-Based
Water-Based
Printing Technology
Electrophotography Printing
Inkjet Printing
Solid Ink
Sublimation Printing
Thermal Transfer Printing
Packaging Type
Corrugated
Flexible Packaging
Folding Cartons
Labels
End-Use Industry
Electronics
Food & Beverage
Household & Cosmetic Products
Pharmaceuticals & Healthcare
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year