Decorative Coatings Market by Resin Type (Acrylic Resin, Alkyd Resin, Polyurethane Resin), Technology (Powder Coatings, Solventborne Coatings, Waterborne Coatings), Coating Type, Product Type, User Type, Application - Global Forecast 2024-2030

Decorative Coatings Market by Resin Type (Acrylic Resin, Alkyd Resin, Polyurethane Resin), Technology (Powder Coatings, Solventborne Coatings, Waterborne Coatings), Coating Type, Product Type, User Type, Application - Global Forecast 2024-2030

The Decorative Coatings Market size was estimated at USD 80.88 billion in 2023 and expected to reach USD 86.21 billion in 2024, at a CAGR 6.85% to reach USD 128.62 billion by 2030.

Decorative coatings are a crucial building component as they improve a structure's visual appeal while protecting it from environmental hazards, including moisture, UV radiation, and weathering. Decorative coatings offer several benefits, such as insulation, light absorption, reflection, and anti-skid properties to protect the walls from harsh external environments such as UV radiations, moisture, microorganisms, and temperature. The utilization of decorative coatings is increasing in remodeling and construction activities in the automotive and electronics industry due to their cost-effectiveness and availability in various colors and types. However, volatility in the prices of raw materials, performance issues, and environmental effects of solvent-borne coatings hamper the application of decorative coatings. In addition, decorative coatings are continually changing due to technological advancements in manufacturing, shifting customer preferences to eco-friendly and waterborne decorative coatings, which is expected to increase its adoption by the end-use sectors.

Regional Insights

The decorative coating market is evolving in the Americas due to the rise in construction and remolding activities in the region. The utilization of decorative coatings is increasing across the APAC and EMEA regions due to increased commercial and residential infrastructure projects. Governments worldwide are heavily investing in the construction sector to support infrastructural development. For instance, in January 2022, the Government of the UAE approved the general budget with a total expenditure of USD 49 billion, of which the government allocated USD 1.42 billion for construction projects. This general budget included the citizens' housing sector with the provision of housing loans and allocated more than 4,000 plots and houses valued at USD 1.42 billion to UAE residents. The surge in investments and rapid expansion of the building & construction sector is raising the need for efficient construction materials, such as polyurethane adhesives, to improve building aesthetics.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Decorative Coatings Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Decorative Coatings Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Decorative Coatings Market, highlighting leading vendors and their innovative profiles. These include Aexcel Corporation, Akzo Nobel N.V., Angel Coating, Anochrome Group, Arosun Paints & Coating, Asian Paints Limited, Axalta Coating Systems, Barpimo S.A., BASF SE, Benjamin Moore & Co., Berger Paints India Limited, Brillux GmbH & Co. KG, Cabot Corporation, Cloverdale Paint Inc., Colormaker Industries, Covestro AG, Crest Coating, Inc., DAW SE, Deco-Chem, Inc., Diamond Vogel, Inc., DuluxGroup Ltd., Eastman Chemical Company, Evonik Industries AG, FlameOFF Inc., Fujikura Kasei Co., Ltd., GREBE Holding GmbH, Hempel A/S, Kansai Paint Co., Ltd., Masco Corporation, Nippon Paint Holdings Co., Ltd., Oasis Paints, Paint Industries Pty Ltd, Plas-Tech Coatings, Inc., PPG Industries, Inc., Prabhat Paint Industries, Quadro Coatings Inc., RayPaul Coating, Inc., Richter Precision, Inc., RPM International Inc., San Marco Group S.p.A., Sherwin-Williams Company, Sigma Paints, Sinoarc PVD tech. INC., Starshield Technologies Private Limited, Sto Corp., Surface Modification Technologies, TarangDecor, Topciment, Valpaint S.p.A., and ​​Jotun A/S.

Market Segmentation & Coverage

This research report categorizes the Decorative Coatings Market to forecast the revenues and analyze trends in each of the following sub-markets:

Resin Type
Acrylic Resin

Alkyd Resin

Polyurethane Resin

Vinyl Resin
Technology
Powder Coatings

Solventborne Coatings

Waterborne Coatings
Coating Type
Exterior

Interior
Product Type
Emulsions

Enamels

Wood Coatings
Stains
Varnishes
User Type
DIY

Professional
Application
Non-Residential
Commercial
Industrial
Infrastructure

Residential
New Construction
Remodel & Repaint
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Decorative Coatings Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Decorative Coatings Market?
3. What are the technology trends and regulatory frameworks in the Decorative Coatings Market?
4. What is the market share of the leading vendors in the Decorative Coatings Market?
5. Which modes and strategic moves are suitable for entering the Decorative Coatings Market?PDF E-mail From Publisher (2-5)Users License