Decorated Apparel Market by Product (Digital Printing, Dye Sublimation, Embroidery), Technique (Appliques & Transfers, Frills, Trims & Adornments, Gathers), Sales Channel, End-User - Global Forecast 2024-2030

Decorated Apparel Market by Product (Digital Printing, Dye Sublimation, Embroidery), Technique (Appliques & Transfers, Frills, Trims & Adornments, Gathers), Sales Channel, End-User - Global Forecast 2024-2030


The Decorated Apparel Market size was estimated at USD 26.50 billion in 2023 and expected to reach USD 28.98 billion in 2024, at a CAGR 9.10% to reach USD 48.79 billion by 2030.

Decorated apparel, often called embellished or customized clothing, is a broad term encompassing various techniques used to enhance the appearance of textiles by adding design elements, patterns, logos, or other personalized features. These elements include embroidery, screen printing, heat transfer applications, sublimation printing, direct-to-garment (DTG) printing, applique work, and rhinestone decorations. The primary objective of these embellishments is to create visually appealing garments that express individuality and personal style or promote brand identity for businesses and organizations. Decorated apparel is an invaluable branding tool for businesses and organizations, including sports teams and educational institutions. By incorporating company logos or colors into clothing items such as uniforms or promotional merchandise such as t-shirts or hats, organizations strengthen their brand recognition and foster a sense of unity among employees or members. Besides branding, decorated apparel is widely adopted for corporate gifting, promotional activities, fundraising, and fashion statements. The decorated apparel market is experiencing significant growth due to the rising adoption of dye sublimation and direct-to-garment (DTG) methods, the growing demand for customized merchandise for branding and promotional activities, and the significant influence of social media. Despite the growth potential, the lack of skilled and experienced professionals and the considerable availability of counterfeit products hinder the market growth. Nevertheless, integrating advanced technology in decorated apparel printing and the emerging number of startups for sustainable products creates a lucrative spectrum for market growth. Decorated apparel holds a significant value in people's life as it allows them to express their individuality and supports organizations in building brand identity through customization.

Regional Insights

The decorated apparel market constantly evolves due to the growing influence of global fashion trends, technological advancements, and changing consumer preferences. The decorated apparel market in America is witnessing significant growth due to increasing demand for personalized clothing items such as t-shirts with custom designs or logos. Additionally, rapid advancements in digital textile printing technology have made it more cost-effective for businesses to adopt these methods for their production needs. Celebrity endorsements from prominent personalities on social media channels have increased consumer awareness about different brands and products available in the market. In the EMEA region, a major shift towards fast fashion drives growth in the decorated apparel industry. The emergence of multinational fashion retailers such as Zara and H&M has influenced consumers' preference towards affordable, fashionable clothing with shorter life cycles.

Furthermore, Europe's strong focus on sustainability initiatives has increased the emphasis on eco-friendly materials within the decorated apparel industry. In the Asia-Pacific region, the decorated apparel market is witnessing exponential growth due to rapid urbanization, a growing middle-class population, and an inclination toward Western fashion trends. The widespread adoption of eCommerce platforms has also played an essential role in expanding reach to customers across different countries in this region. Moreover, APAC's emerging economies, including China and India, offer immense potential for growth with their vast consumer base that prefers affordable and fashionable clothing options. Lastly, technological advancements are shaping the future of the decorated apparel industry across all regions. The development of innovative digital printing techniques, such as direct-to-garment (DTG) printing, has enabled manufacturers to achieve faster production speeds while maintaining high-quality standards. These advancements have also facilitated better customization options, increasing consumer demand for personalized clothing items.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Decorated Apparel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Decorated Apparel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Decorated Apparel Market, highlighting leading vendors and their innovative profiles. These include Advance Printwear Ltd., Appareify, Arlisman, Claybourn Manufacturing, Clothier Design Source, dasFlow, Delta Apparel, Inc., Dignity Apparel, DTLA Print, Equipe Athletics, Fast Embroidery, Inc., Fruit of Loom, Inc., Gemini CAD Systems SA by Lectra SA, Gildan Activewear Inc., HanesBrands Inc., Kornit Digital Ltd., Lynka Sp. z o.o., Madhuram Digital, Organic And More by Net Paradigm India Pvt. Ltd., Print Logistic Sp. z o.o., Print Work, Printify, Inc., Ricamour Embroideries, Sharprint, Steve Apparel, Tack Apparel, The Odd Factory, Virat Fabric Private Limited, Vishal Enterprises Inc., and Zega Apparel.

Market Segmentation & Coverage

This research report categorizes the Decorated Apparel Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Digital Printing

Dye Sublimation

Embroidery

Screen Printing
Technique
Appliques & Transfers

Frills, Trims & Adornments

Gathers

Paints & Prints

Pleats

Stitchery & Needlework
Sales Channel
Offline

Online
End-User
Children

Men

Women
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Decorated Apparel Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Decorated Apparel Market?
3. What are the technology trends and regulatory frameworks in the Decorated Apparel Market?
4. What is the market share of the leading vendors in the Decorated Apparel Market?
5. Which modes and strategic moves are suitable for entering the Decorated Apparel Market?PDF E-mail From Publisher (2-5)Users License


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Decorated Apparel Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising adoption of dye sublimation and direct-to-garment (DTG) methods
5.1.1.2. Accelerating demand for branding and promotional activities
5.1.1.3. Proliferating demand for customized products and social media influence
5.1.2. Restraints
5.1.2.1. Lack of skilled and experienced professionals
5.1.3. Opportunities
5.1.3.1. Integration of advanced printing technology in decorative apparel industry
5.1.3.2. Surging number of startups for sustainable decorated apparels
5.1.4. Challenges
5.1.4.1. Issues pertaining to significant availability of counterfeit products
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Decorated Apparel Market, by Product
6.1. Introduction
6.2. Digital Printing
6.3. Dye Sublimation
6.4. Embroidery
6.5. Screen Printing
7. Decorated Apparel Market, by Technique
7.1. Introduction
7.2. Appliques & Transfers
7.3. Frills, Trims & Adornments
7.4. Gathers
7.5. Paints & Prints
7.6. Pleats
7.7. Stitchery & Needlework
8. Decorated Apparel Market, by Sales Channel
8.1. Introduction
8.2. Offline
8.3. Online
9. Decorated Apparel Market, by End-User
9.1. Introduction
9.2. Children
9.3. Men
9.4. Women
10. Americas Decorated Apparel Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Decorated Apparel Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Decorated Apparel Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
13.3.1. Merger & Acquisition
13.3.1.1. Blue Point-Backed Next Level Apparel Fashions International Expansion with Stedman Acquisition
13.3.2. New Product Launch & Enhancement
13.3.2.1. Kornit Introduces New Innovations for Decorated Apparel
13.3.2.2. Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan, American Apparel, and Comfort Colors Brands
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Advance Printwear Ltd.
14.1.2. Appareify
14.1.3. Arlisman
14.1.4. Claybourn Manufacturing
14.1.5. Clothier Design Source
14.1.6. dasFlow
14.1.7. Delta Apparel, Inc.
14.1.8. Dignity Apparel
14.1.9. DTLA Print
14.1.10. Equipe Athletics
14.1.11. Fast Embroidery, Inc.
14.1.12. Fruit of Loom, Inc.
14.1.13. Gemini CAD Systems SA by Lectra SA
14.1.14. Gildan Activewear Inc.
14.1.15. HanesBrands Inc.
14.1.16. Kornit Digital Ltd.
14.1.17. Lynka Sp. z o.o.
14.1.18. Madhuram Digital
14.1.19. Organic And More by Net Paradigm India Pvt. Ltd.
14.1.20. Print Logistic Sp. z o.o.
14.1.21. Print Work
14.1.22. Printify, Inc.
14.1.23. Ricamour Embroideries
14.1.24. Sharprint
14.1.25. Steve Apparel
14.1.26. Tack Apparel
14.1.27. The Odd Factory
14.1.28. Virat Fabric Private Limited
14.1.29. Vishal Enterprises Inc.
14.1.30. Zega Apparel
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. DECORATED APPAREL MARKET RESEARCH PROCESS
FIGURE 2. DECORATED APPAREL MARKET SIZE, 2023 VS 2030
FIGURE 3. DECORATED APPAREL MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. DECORATED APPAREL MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. DECORATED APPAREL MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. DECORATED APPAREL MARKET DYNAMICS
FIGURE 7. DECORATED APPAREL MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. DECORATED APPAREL MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. DECORATED APPAREL MARKET SIZE, BY TECHNIQUE, 2023 VS 2030 (%)
FIGURE 10. DECORATED APPAREL MARKET SIZE, BY TECHNIQUE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. DECORATED APPAREL MARKET SIZE, BY SALES CHANNEL, 2023 VS 2030 (%)
FIGURE 12. DECORATED APPAREL MARKET SIZE, BY SALES CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. DECORATED APPAREL MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 14. DECORATED APPAREL MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES DECORATED APPAREL MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES DECORATED APPAREL MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA DECORATED APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. DECORATED APPAREL MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. DECORATED APPAREL MARKET SHARE, BY KEY PLAYER, 2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings