Decision Intelligence Market by Model (Human-Based, Hybrid-Based, Machine-Based), Provider (Big Cloud Providers, Start-Ups), End-Use, Application - Global Forecast 2024-2030

Decision Intelligence Market by Model (Human-Based, Hybrid-Based, Machine-Based), Provider (Big Cloud Providers, Start-Ups), End-Use, Application - Global Forecast 2024-2030


The Decision Intelligence Market size was estimated at USD 11.68 billion in 2023 and expected to reach USD 12.84 billion in 2024, at a CAGR 10.21% to reach USD 23.09 billion by 2030.

Decision intelligence (DI) is a technology-based discipline that helps businesses make better decisions by integrating artificial intelligence (AI) and human decision-making. Decision intelligence combines different decision-making techniques with artificial intelligence (AI), automation, business intelligence (BI), and forward-thinking decision-makers to drive a significant impact on the organization, achieve a higher return on data, and allow users to gather actionable intelligence that powers more progressive decisions. Increasing demand for data-driven and real-time decision-making across businesses to stay competitive elevates the need for decision intelligence platforms. The increasing adoption and availability of AI and machine learning (ML) technologies drive the adoption of decision intelligence solutions. High implementation costs and security & privacy concerns associated with decision intelligence solutions hamper the market's growth. The ongoing introduction of advanced decision intelligence platforms that offer several benefits, such as scalability, flexibility, and cost-effectiveness, by market vendors is expected to create opportunities for market growth.

Regional Insights

America's decision intelligence market is evolving and reinforcing over the forecast period with the growing integration of faster, more accurate, and automated decision intelligence across businesses. The rising need for advanced and digitized technologies is envisioned to offer massive opportunities for the decision intelligence market to grow in the region. Digitalization has given the European region further impetus to accelerate the technological transition by promoting enabling technologies such as cloud computing, quantum technologies, and AI & ML. The Digital Compass, a strategy proposal from the European Commission, sets specific digital targets and milestones to be reached by 2030 across skills, business, government, and infrastructure. According to Eurostat, in 2020, 7% of enterprises in the European Union (EU), with approximately ten people employed, used AI applications, and 2% of the enterprises used machine learning to analyze big data internally. The evolving use of new AI technologies with major government initiatives for digitalizing end-user industries is accelerating the potential for the adoption of decision intelligence software. The Asia-Pacific decision intelligence market is developing, driven by the existence of international players enhancing their product footprint across data analytics and Artificial intelligence (AI). Startups in the region are raising funds to accelerate research and development on AI product enhancement, thereby supporting the potential for designing decision intelligence tools.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Decision Intelligence Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Emergence of Big Data and the Increasing Demand to Make Precise Decisions
      • Increase Approach Toward Hybrid Intelligence
      • Growing Significant Adoption Among Financial Service Providers
      • Market Restraints
        • Concerns Regarding High Cost and Data Breaches
        • Market Opportunities
          • Introduction of Advanced Decision Intelligence Platforms to Improve Performance
          • Operationalize Business Value Through More Effective XOps
          • Market Challenges
            • Data Integrity Concerns Related to Multiple Data Sources
            • Market Segmentation Analysis
              • Model: Growing usage of machine-based decision intelligence to automate decision-making processes
              • End-Use: Rising potential of decision intelligence across the healthcare industry for enhancing patient care and operational efficiency
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Decision Intelligence Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Decision Intelligence Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Capco and Pyramid Analytics Announce Strategic Partnership to Accelerate Decision Intelligence in Financial Services

                Capco, a management and technology consultancy specializing in the financial sector, is partnered with Pyramid Analytics, a provider of decision intelligence and business analytics platforms. This partnership leverages Capco's profound expertise in financial services alongside Pyramid Analytics' cutting-edge Decision Intelligence Platform, facilitating seamless, AI-enhanced, automated, collaborative insights. By addressing common hurdles such as accessibility of data analytics for non-technical users, timely delivery of crucial insights, and simplifying intricate data management, this partnership is set to unlock new avenues for revenue growth, cost savings, and improved risk control.

                Alteryx Launches Automated Decision Intelligence Capabilities on the Snowflake Data Cloud

                Alteryx, Inc., launched its Automated Decision Intelligence integration with Snowflake Partner Connect alongside further enhancements in cloud product offerings during the Snowflake Summit. These latest advancements are designed to empower users, enabling them to unlock analytic insights with unprecedented ease and efficiency. By amalgamating forces, both entities aim to streamline the stack, facilitating a seamless and efficient pathway for users to harness the Alteryx Analytics Cloud Platform directly through Snowflake.

                Decision Intelligence for Combat Readiness Now Available on SAP Store

                4Cast Systems Ltd. launched its innovative Decision Intelligence for Combat Readiness solution on the SAP Store, designed to integrate seamlessly with SAP S/4HANA. This advanced solution empowers military forces worldwide by offering an integrated platform that significantly enhances decision-making capabilities, readiness, and overall force management through a unique blend of on-demand services, artificial intelligence, and simulated human thought processes.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Decision Intelligence Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Decision Intelligence Market, highlighting leading vendors and their innovative profiles. These include 4Cast Systems Ltd., Actico GmbH, Advanced Micro Devices, Inc., Aera Technology, Amazon Web Services, Inc., Arm Limited, Automation Anywhere, Inc., Busigence Technologies, C3.ai, Inc., Clarifai, Inc., Cloudera, Inc., Cogneau Systems Private Limited, Enlitic, Inc., Google LLC by Alphabet Inc., H2O.ai., Intel Corporation, International Business Machines Corporation, Microsoft Corporation, nextmv.io inc., NVIDIA Corporation, Oracle Corporation, Paretos GmbH, Peak AI Ltd., Provenir, Pyramid Analytics BV, Salesforce, Inc., SymphonyAI Group by SAIGroup, Tellius, Inc., Vidora Corp., and Xylem Inc..

              Market Segmentation & Coverage

              This research report categorizes the Decision Intelligence Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Model
                • Human-Based
                • Hybrid-Based
                • Machine-Based
                • Provider
                  • Big Cloud Providers
                  • Start-Ups
                  • End-Use
                    • BFSI
                    • Healthcare
                    • Media and Entertainment
                    • Oil and Gas
                    • Retail
                    • Transportation
                    • Application
                      • Demand Forecasting
                      • Discovering Cause-and-Effect Links
                      • Logistics Optimization
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom


                                Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Emergence of Big Data and the Increasing Demand to Make Precise Decisions
5.1.1.2. Increase Approach Toward Hybrid Intelligence
5.1.1.3. Growing Significant Adoption Among Financial Service Providers
5.1.2. Restraints
5.1.2.1. Concerns Regarding High Cost and Data Breaches
5.1.3. Opportunities
5.1.3.1. Introduction of Advanced Decision Intelligence Platforms to Improve Performance
5.1.3.2. Operationalize Business Value Through More Effective XOps
5.1.4. Challenges
5.1.4.1. Data Integrity Concerns Related to Multiple Data Sources
5.2. Market Segmentation Analysis
5.2.1. Model: Growing usage of machine-based decision intelligence to automate decision-making processes
5.2.2. End-Use: Rising potential of decision intelligence across the healthcare industry for enhancing patient care and operational efficiency
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Decision Intelligence Market, by Model
6.1. Introduction
6.2. Human-Based
6.3. Hybrid-Based
6.4. Machine-Based
7. Decision Intelligence Market, by Provider
7.1. Introduction
7.2. Big Cloud Providers
7.3. Start-Ups
8. Decision Intelligence Market, by End-Use
8.1. Introduction
8.2. BFSI
8.3. Healthcare
8.4. Media and Entertainment
8.5. Oil and Gas
8.6. Retail
8.7. Transportation
9. Decision Intelligence Market, by Application
9.1. Introduction
9.2. Demand Forecasting
9.3. Discovering Cause-and-Effect Links
9.4. Logistics Optimization
10. Americas Decision Intelligence Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Decision Intelligence Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Decision Intelligence Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Capco and Pyramid Analytics Announce Strategic Partnership to Accelerate Decision Intelligence in Financial Services
13.3.2. Alteryx Launches Automated Decision Intelligence Capabilities on the Snowflake Data Cloud
13.3.3. Decision Intelligence for Combat Readiness Now Available on SAP Store
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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