Data Management Platform Software Market by Data Source (Behavioral & Demographic Data, CRM data, Mobile Web & App), Data Type (First-Party Data, Second-Party Data, Third-party data), End-User - Global Forecast 2024-2030

Data Management Platform Software Market by Data Source (Behavioral & Demographic Data, CRM data, Mobile Web & App), Data Type (First-Party Data, Second-Party Data, Third-party data), End-User - Global Forecast 2024-2030


The Data Management Platform Software Market size was estimated at USD 8.69 billion in 2023 and expected to reach USD 9.90 billion in 2024, at a CAGR 13.93% to reach USD 21.67 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Data Management Platform Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Data Management Platform Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Data Management Platform Software Market, highlighting leading vendors and their innovative profiles. These include Actian Corporation, Adobe Systems Inc., BMC Software, Inc., Cloudera, Inc., Embarcadero Inc. by Idera, Inc., Informatica Inc., Intel Corporation, International Business Machines Corporation, InterSystems Corporation, Lotame Solutions, Inc., MarkLogic Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, and Xylem Inc..

Market Segmentation & Coverage

This research report categorizes the Data Management Platform Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Data Source
Behavioral & Demographic Data

CRM data

Mobile Web & App

Online Video & TV Data

Point-of-Sale Data

Social Networks

Web Analytics Tool
Data Type
First-Party Data

Second-Party Data

Third-party data
End-User
Ad Agencies

Marketers

Publishers
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Data Management Platform Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Data Management Platform Software Market?
3. What are the technology trends and regulatory frameworks in the Data Management Platform Software Market?
4. What is the market share of the leading vendors in the Data Management Platform Software Market?
5. Which modes and strategic moves are suitable for entering the Data Management Platform Software Market?PDF E-mail From Publisher (2-5)Users License


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Data Management Platform Software Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising trend of gathering information from various sources
5.1.1.2. Increasing need for ROI and customer retention
5.1.1.3. Growing need for personalized advertisements
5.1.2. Restraints
5.1.2.1. Losing data after certain time
5.1.3. Opportunities
5.1.3.1. Advancements in data management platform software
5.1.3.2. Deployment of augmented analytics the data collection processes
5.1.4. Challenges
5.1.4.1. Lack of competence and skilled workforce
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Data Management Platform Software Market, by Data Source
6.1. Introduction
6.2. Behavioral & Demographic Data
6.3. CRM data
6.4. Mobile Web & App
6.5. Online Video & TV Data
6.6. Point-of-Sale Data
6.7. Social Networks
6.8. Web Analytics Tool
7. Data Management Platform Software Market, by Data Type
7.1. Introduction
7.2. First-Party Data
7.3. Second-Party Data
7.4. Third-party data
8. Data Management Platform Software Market, by End-User
8.1. Introduction
8.2. Ad Agencies
8.3. Marketers
8.4. Publishers
9. Americas Data Management Platform Software Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Data Management Platform Software Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Data Management Platform Software Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Actian Corporation
13.1.2. Adobe Systems Inc.
13.1.3. BMC Software, Inc.
13.1.4. Cloudera, Inc.
13.1.5. Embarcadero Inc. by Idera, Inc.
13.1.6. Informatica Inc.
13.1.7. Intel Corporation
13.1.8. International Business Machines Corporation
13.1.9. InterSystems Corporation
13.1.10. Lotame Solutions, Inc.
13.1.11. MarkLogic Corporation
13.1.12. Microsoft Corporation
13.1.13. Oracle Corporation
13.1.14. SAP SE
13.1.15. Xylem Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. DATA MANAGEMENT PLATFORM SOFTWARE MARKET RESEARCH PROCESS
FIGURE 2. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, 2023 VS 2030
FIGURE 3. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. DATA MANAGEMENT PLATFORM SOFTWARE MARKET DYNAMICS
FIGURE 7. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2023 VS 2030 (%)
FIGURE 8. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2023 VS 2030 (%)
FIGURE 10. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 12. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. DATA MANAGEMENT PLATFORM SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023

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