Customer Journey Management Market by Services (Consulting Services, Managed Services, Professional Services), Touchpoint (Branch or Store, Call Center, Email), Deployment, Application, Verticals - Global Forecast 2024-2030

Customer Journey Management Market by Services (Consulting Services, Managed Services, Professional Services), Touchpoint (Branch or Store, Call Center, Email), Deployment, Application, Verticals - Global Forecast 2024-2030


The Customer Journey Management Market size was estimated at USD 16.95 billion in 2023 and expected to reach USD 20.26 billion in 2024, at a CAGR 19.62% to reach USD 59.42 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Customer Journey Management Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Journey Management Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Customer Journey Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Genesys Cloud Services, Inc., HCL Technologies Limited, Medallia Inc., MoEngage, Inc., NICE Ltd, Oracle Corporation, Pegasystems Inc., Quadient Group, Salesforce.com, Inc., SAP SE, SAS Institute Inc., Thematic Analysis Inc., Totango, Inc., and Zoho Corporation Pvt. Ltd.

Market Segmentation & Coverage


This research report categorizes the Customer Journey Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

Services
Consulting Services
Managed Services
Professional Services
Support & Maintenance
Touchpoint
Branch or Store
Call Center
Email
Mobile
Social Media
Web
Deployment
Cloud
On-Premises
Application
Brand Management
Campaign Management
Customer Behavioral Analysis
Customer Churn Analysis
Customer Segmentation & Targeting
Product Management
Verticals
Automotive & Transport
Business & Finance
Chemicals & Materials
Consumer Goods & Services
Energy & Natural Resources
Food & Beverage
Government & Public Sector
Healthcare
Manufacturing & Construction
Military Aerospace & Defense
Pharmaceuticals
Telecommunications & Computing
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Customer Journey Management Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Journey Management Market?
3. What are the technology trends and regulatory frameworks in the Customer Journey Management Market?
4. What is the market share of the leading vendors in the Customer Journey Management Market?
5. Which modes and strategic moves are suitable for entering the Customer Journey Management Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Customer Journey Management Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Need for consistent customer experience throughout the customer journey
5.1.1.2. Rising focus on consumer-centricity
5.1.1.3. Availability of single interface for real-time, cross-channel analysis and visualization data
5.1.2. Restraints
5.1.2.1. Complications associated with the data synchronization
5.1.2.2. Data privacy and security issues
5.1.3. Opportunities
5.1.3.1. Technological advances in customer journey management
5.1.3.2. Growing application of analytics on customer intents to predict their preferences
5.1.4. Challenges
5.1.4.1. Choosing the right combination of technology according to personnel
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Customer Journey Management Market, by Services
6.1. Introduction
6.2. Consulting Services
6.3. Managed Services
6.4. Professional Services
6.5. Support & Maintenance
7. Customer Journey Management Market, by Touchpoint
7.1. Introduction
7.2. Branch or Store
7.3. Call Center
7.4. Email
7.5. Mobile
7.6. Social Media
7.7. Web
8. Customer Journey Management Market, by Deployment
8.1. Introduction
8.2. Cloud
8.3. On-Premises
9. Customer Journey Management Market, by Application
9.1. Introduction
9.2. Brand Management
9.3. Campaign Management
9.4. Customer Behavioral Analysis
9.5. Customer Churn Analysis
9.6. Customer Segmentation & Targeting
9.7. Product Management
10. Customer Journey Management Market, by Verticals
10.1. Introduction
10.2. Automotive & Transport
10.3. Business & Finance
10.4. Chemicals & Materials
10.5. Consumer Goods & Services
10.6. Energy & Natural Resources
10.7. Food & Beverage
10.8. Government & Public Sector
10.9. Healthcare
10.10. Manufacturing & Construction
10.11. Military Aerospace & Defense
10.12. Pharmaceuticals
10.13. Telecommunications & Computing
11. Americas Customer Journey Management Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Customer Journey Management Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Customer Journey Management Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Adobe Inc.
15.1.2. Genesys Cloud Services, Inc.
15.1.3. HCL Technologies Limited
15.1.4. Medallia Inc.
15.1.5. MoEngage, Inc.
15.1.6. NICE Ltd
15.1.7. Oracle Corporation
15.1.8. Pegasystems Inc.
15.1.9. Quadient Group
15.1.10. Salesforce.com, Inc.
15.1.11. SAP SE
15.1.12. SAS Institute Inc.
15.1.13. Thematic Analysis Inc.
15.1.14. Totango, Inc.
15.1.15. Zoho Corporation Pvt. Ltd
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
FIGURE 1. CUSTOMER JOURNEY MANAGEMENT MARKET RESEARCH PROCESS
FIGURE 2. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, 2023 VS 2030
FIGURE 3. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CUSTOMER JOURNEY MANAGEMENT MARKET DYNAMICS
FIGURE 7. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2023 VS 2030 (%)
FIGURE 8. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2023 VS 2030 (%)
FIGURE 10. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 12. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 14. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
FIGURE 16. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. CUSTOMER JOURNEY MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. CUSTOMER JOURNEY MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023

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