Customer Intelligence Platform Market by Component (Platform, Services), Deployment Mode (Cloud, On-Premise), Application, End-User - Global Forecast 2024-2030

Customer Intelligence Platform Market by Component (Platform, Services), Deployment Mode (Cloud, On-Premise), Application, End-User - Global Forecast 2024-2030


The Customer Intelligence Platform Market size was estimated at USD 2.22 billion in 2023 and expected to reach USD 2.64 billion in 2024, at a CAGR 19.23% to reach USD 7.64 billion by 2030.A customer intelligence platform (CIP) is a customer data management that connects business users in sales, marketing, and commerce, collects customer data from various relevant data sources, and unifies that data to make the analysis. This process helps the business develop strong customer relationships, improve decision-making, and understand customer behavior. Increasing digitalization of various industries and surging usage of customer intelligence platforms to access customers' geographic location, purchasing patterns, and real-time product delivery are accelerating the use of CIPs. However, the concerns associated with customer data privacy and security disrupt the operational efficiency of customer intelligence platforms that hamper the market's growth. Moreover, the technological advancement in customer intelligence platforms, such as integrating artificial intelligence (AI) and machine learning (ML) to collect actionable insights from customer data efficiently, is expected to create massive demand for CIPs from various corporate, industrial, and commercial sectors.Regional InsightsThe customer intelligence platform market shows a highly evolving landscape in the Americas owing to the highly established industrial sector and increasing application of real-time location systems in various industries, including healthcare, telecommunication, entertainment, and eCommerce. Rising investment for deploying customer intelligence platforms in the APAC and EMEA region drives the growth of the market. Companies operating in the insurance sector in the APAC region, increasingly adopt CIPs to detect and reduce fraud and streamline assessments. The European Union is investing in introducing new Digital Europe Programs focused on bringing digital technology to businesses, citizens, and public administrations and supporting projects of Digital Innovation Hubs that shape the digital transformation of Europe’s society. The CIP developing companies are introducing new customer intelligence platforms to provide cyber threat intelligence services, which is expected create higher demand from companies and government entities.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Customer Intelligence Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Intelligence Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Customer Intelligence Platform Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, ActionIQ, Inc., Acxiom LLC, Adobe Inc., Algonomy, Alida Inc., Amazon Web Services, Inc., Amperity, Inc., Aperia, Authenticx, Birdzi Inc., Brandwatch by Cision Ltd., Databook, Exponentia.ai, Firstsource Solutions Limited, Gainsight, Gavagai Explorer, Google LLC by Alphabet, Inc., Graphext, Grid Dynamics Holdings, Inc., Heartland Payroll Solutions, Inc., I Can Infotech, Informatica, Infosys Ltd., International Business Machines Corporation, Introhive Services, Inc., Lexer Pty Ltd., Microsoft Corporation, Netbase Quid, Ngdata, Inc., Oracle Corporation, Peak AI Ltd., People Pattern, Resonate, Retail Rocket, Salesforce Inc., SAP SE, SAS Institute Inc., ScienceSoft USA Corporation, Scuba Analytics, Staircase AI, Teradata Corporation, Terminus Systems, Inc., Tibco Software Inc., TransUnion, UserIQ, Verint Systems, YouGov, Zeotap GmbH, and Zeta Global Holdings Corp..

Market Segmentation & Coverage


This research report categorizes the Customer Intelligence Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
Platform
Services
Consulting Services

Deployment & Integration

Support & Maintenance
Deployment Mode
Cloud
On-Premise
Application
Customer Behavioural Analytics
Customer Data Collection & Management
Customer Experience Management
Customer Retension & Engagement
Customer Segmentation & Targeting
Omnichannel Marketing
Personalized Recommendation
End-User
Banking, Financial Services & Insurance
Energy & Utilities
Healthcare & Life Science
Media & Entertainment
Retail & eCommerce
Telecommunication & Networking
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Customer Intelligence Platform Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Intelligence Platform Market?
3. What are the technology trends and regulatory frameworks in the Customer Intelligence Platform Market?
4. What is the market share of the leading vendors in the Customer Intelligence Platform Market?
5. Which modes and strategic moves are suitable for entering the Customer Intelligence Platform Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Customer Intelligence Platform Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising need to deliver omnichannel experience and demand for personalized customer experiences
5.1.1.2. Growing awareness among healthcare facilities about benefits and features of customer intelligence platforms
5.1.1.3. Increasing digitization and expansion of the eCommerce & retail industry
5.1.2. Restraints
5.1.2.1. High cost required for the deployment of of customer intelligence platforms
5.1.3. Opportunities
5.1.3.1. Introduction of innovative and next generation real-time customer data platforms
5.1.3.2. Surging use of AI-powered customer intelligence platform to provide real-time and customized services
5.1.4. Challenges
5.1.4.1. Concerns regarding consumer data privacy and security using customer intelligence platform
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Customer Intelligence Platform Market, by Component
6.1. Introduction
6.2. Platform
6.3. Services
6.4.1. Consulting Services
6.4.2. Deployment & Integration
6.4.3. Support & Maintenance
7. Customer Intelligence Platform Market, by Deployment Mode
7.1. Introduction
7.2. Cloud
7.3. On-Premise
8. Customer Intelligence Platform Market, by Application
8.1. Introduction
8.2. Customer Behavioural Analytics
8.3. Customer Data Collection & Management
8.4. Customer Experience Management
8.5. Customer Retension & Engagement
8.6. Customer Segmentation & Targeting
8.7. Omnichannel Marketing
8.8. Personalized Recommendation
9. Customer Intelligence Platform Market, by End-User
9.1. Introduction
9.2. Banking, Financial Services & Insurance
9.3. Energy & Utilities
9.4. Healthcare & Life Science
9.5. Media & Entertainment
9.6. Retail & eCommerce
9.7. Telecommunication & Networking
10. Americas Customer Intelligence Platform Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Customer Intelligence Platform Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Customer Intelligence Platform Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
13.3.1. Merger & Acquisition
13.3.1.1. Market intelligence startup Klue moves closer to all-in-one platform vision with DoubleCheck Research acquisition.
13.3.1.2. Appier Finalizes Acquisition Of Woopra.
13.3.1.3. HDFC Bank-backed Lentra acquires AI startup TheDataTeam for undisclosed sum.
13.3.2. Agreement, Collaboration, & Partnership
13.3.2.1. Quantum Announces Partnership with WaitTime for Real-Time Crowd Intelligence Using AI software and Video Surveillance Data.
13.3.2.2. MiQ partners with customer intelligence data platform Lifesight.
13.3.3. New Product Launch & Enhancement
13.3.3.1. Dialpad Launches Ai CSAT for Customer Intelligence.
13.3.3.2. ProfitWheel launches integrated consumer intelligence platform, engine Consumr.ai.
13.3.4. Investment & Funding
13.3.4.1. Customer intelligence and marketing CRM platform Gameball announces USD 3.5 million seed round for international expansion.
13.3.4.2. Frame AI Raises USD 7.6 Million for its AI-Driven Customer Intelligence Platform.
13.3.5. Award, Recognition, & Expansion
13.3.5.1. Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand.
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Accenture PLC
14.1.2. ActionIQ, Inc.
14.1.3. Acxiom LLC
14.1.4. Adobe Inc.
14.1.5. Algonomy
14.1.6. Alida Inc.
14.1.7. Amazon Web Services, Inc.
14.1.8. Amperity, Inc.
14.1.9. Aperia
14.1.10. Authenticx
14.1.11. Birdzi Inc.
14.1.12. Brandwatch by Cision Ltd.
14.1.13. Databook
14.1.14. Exponentia.ai
14.1.15. Firstsource Solutions Limited
14.1.16. Gainsight
14.1.17. Gavagai Explorer
14.1.18. Google LLC by Alphabet, Inc.
14.1.19. Graphext
14.1.20. Grid Dynamics Holdings, Inc.
14.1.21. Heartland Payroll Solutions, Inc.
14.1.22. I Can Infotech
14.1.23. Informatica
14.1.24. Infosys Ltd.
14.1.25. International Business Machines Corporation
14.1.26. Introhive Services, Inc.
14.1.27. Lexer Pty Ltd.
14.1.28. Microsoft Corporation
14.1.29. Netbase Quid
14.1.30. Ngdata, Inc.
14.1.31. Oracle Corporation
14.1.32. Peak AI Ltd.
14.1.33. People Pattern
14.1.34. Resonate
14.1.35. Retail Rocket
14.1.36. Salesforce Inc.
14.1.37. SAP SE
14.1.38. SAS Institute Inc.
14.1.39. ScienceSoft USA Corporation
14.1.40. Scuba Analytics
14.1.41. Staircase AI
14.1.42. Teradata Corporation
14.1.43. Terminus Systems, Inc.
14.1.44. Tibco Software Inc.
14.1.45. TransUnion
14.1.46. UserIQ
14.1.47. Verint Systems
14.1.48. YouGov
14.1.49. Zeotap GmbH
14.1.50. Zeta Global Holdings Corp.
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. CUSTOMER INTELLIGENCE PLATFORM MARKET RESEARCH PROCESS
FIGURE 2. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, 2023 VS 2030
FIGURE 3. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CUSTOMER INTELLIGENCE PLATFORM MARKET DYNAMICS
FIGURE 7. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
FIGURE 8. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
FIGURE 10. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 14. CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. CUSTOMER INTELLIGENCE PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. CUSTOMER INTELLIGENCE PLATFORM MARKET SHARE, BY KEY PLAYER, 2023

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