Customer Analytics Market by Component (Services, Solution), Type (Descriptive, Diagnostic, Predictive), Data Source, Deployment Model, Application, Organization Size, Vertical - Global Forecast 2024-2030

Customer Analytics Market by Component (Services, Solution), Type (Descriptive, Diagnostic, Predictive), Data Source, Deployment Model, Application, Organization Size, Vertical - Global Forecast 2024-2030

The Customer Analytics Market size was estimated at USD 21.86 billion in 2023 and expected to reach USD 24.22 billion in 2024, at a CAGR 11.34% to reach USD 46.39 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Customer Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Customer Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Inc., Alphabet Inc., Alteryx, Amdocs Limited, Axis Communications AB, Cisco Systems, Inc., Cognizant Technology Solutions Corporation, Dell Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Hewlett Packard Enterprise Development LP, Honeywell International Inc., Huawei Technologies Co., Ltd., International Business Machines Corporation, Intuvision Inc., Manthan Software Services Pvt. Ltd, Microsoft Corporation, NEC Corporation, Nice North America LLC, Oracle Corporation, Puretech Systems, Salesforce.Com Inc., SAP SE, SAS Institute Inc., and Siemens AG.

Market Segmentation & Coverage


This research report categorizes the Customer Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
Services
Consulting Services

Education & Training

Integration & Deployment

Support & Maintenance
Solution
Analytical Modules/Tools

Dashboard & Reporting Tools

ETL (Extract, Transform, & Load)

Social Media Analytical Tools

Voice of Customer (VOC)

Web Analytics Tools
Type
Descriptive
Diagnostic
Predictive
Prescriptive
Data Source
Call Centre
Email
Smartphone
Social Media
Store
Web
Deployment Model
Cloud-based
On-premise
Application
Brand Management
Campaign Management
Churn Management
Customer Behavioural Analysis
Product Management
Organization Size
Large Enterprises
Small & Medium Enterprises (SMEs)
Vertical
Banking, Financial Services, & Insurance (BFSI)
Energy & Utilities
Manufacturing
Retail & e-commerce
Telecommunications & IT
Transportation & Logistics
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Customer Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Analytics Market?
3. What are the technology trends and regulatory frameworks in the Customer Analytics Market?
4. What is the market share of the leading vendors in the Customer Analytics Market?
5. Which modes and strategic moves are suitable for entering the Customer Analytics Market?

Note: PDF & Excel + Online Access - 1 Year