Commercial Display Market by Component (Hardware, Services, Software), Display Type (Interactive Whiteboard, OLED Display, Outdoor Display), Technology, Product, Display Size, Application - Global Forecast 2024-2030

Commercial Display Market by Component (Hardware, Services, Software), Display Type (Interactive Whiteboard, OLED Display, Outdoor Display), Technology, Product, Display Size, Application - Global Forecast 2024-2030

The Commercial Display Market size was estimated at USD 60.05 billion in 2023 and expected to reach USD 63.78 billion in 2024, at a CAGR 6.26% to reach USD 91.90 billion by 2030.

Commercial display includes digital screens, signage, and visualization solutions designed for professional applications and business environments. These displays include LED, OLED, LCD, projection screens, video walls, interactive touchscreens, and transparent displays that cater to different end-use segments such as retail, hospitality, healthcare, transportation, education, corporate offices, and public spaces. The growing application of digital displays for advertising and marketing purposes to engage customers and provide information on products & services is driving the market growth. Increasing demand for digital out-of-home (DOOH) advertising across organizations to reach their audience with dynamic content is elevating the usage of commercial displays. However, the high cost associated with acquiring, installing, and maintaining commercial displays hampers market growth. Growing rapid innovations in display technology, including higher resolution panels (4K/8K), edge-lit LED backlighting systems, and narrow pixel pitch LEDs, which improve image quality while reducing energy consumption, are expected to create opportunities for market growth.

Regional Insights

The Americas represents a highly developing and innovative landscape for the commercial display market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the commercial display market in the Americas. The market vendors across the region are introducing advanced commercial displays, including digital out-of-home solutions, benefiting the market growth. The commercial display market is rapidly growing in the Asia-Pacific region owing to the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus to actively engage, attract, and reach larger consumer bases through digital advertisements in the region is expected to create a platform for commercial display products in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Commercial Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing demand for marketing & advertising across industries
Rising demand for interactive displays across education and corporate sectors
Growing adoption in the healthcare and public transportation sector

Market Restraints

High cost associated with the commercial displays

Market Opportunities

Adoption of mini-LED and micro-LED technologies in display products
Product innovation and customized digital signage displays

Market Challenges

Availability of a wide variety of substitutes, such as smart TV

Market Segmentation Analysis

Component: Growing usage of hardware components to engage customers in interactive experiences
Display Type: Expanding demand for interactive whiteboards across the education sector
Technology: Increasing use of OLED technology due to its superior contrast ratios, faster response times, and thinner design
Application: High potential of commercial display in corporate & marker sectors to advertise their products and brand

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Commercial Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Commercial Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Planar Presents the Latest Display Technologies for Commercial and Luxury Environments at CEDIA 2023

Planar Systems, Inc. presented its latest LED and LCD commercial display solutions at CEDIA 2023. With an advanced level of design adaptability and the thinnest profiles, Planar's new professional-grade display technologies effortlessly integrate with architectural elements, offering a seamless visual experience. The newly introduced DirectLight Pro Series by Planar presents high-resolution LED displays featuring 1000-nit brightness and submillimeter pixel pitches, guaranteeing exceptional visual performance and reliability.

Sony launches 13 new BRAVIA 4K HDR TVs in India

Sony Corporation has launched 13 new BRAVIA 4K HDR displays specifically designed for commercial use in India. The newly launched range includes the BZ40L, BZ35L, and BZ30L series, providing various options to meet diverse requirements. One of the key features of these models is the Smart System on a Chip (SoC) platform, which enables seamless performance and enhanced user experience.

TCL CSOT Unveils Innovative Commercial and Professional Display Technologies at InfoComm 2023

TCL China Star Optoelectronics Technology Co., Ltd. has unveiled its latest commercial and professional display technologies at InfoComm 2023. The five core exhibits of TCL CSOT at InfoComm 2023 included the 105 5K Interactive Whiteboard, 25.3 E-Paper Digital Signage, 27 HFS FHD Moving Display, 55 4K Outdoor High Brightness Display, and the 21.3 Color Medical In-Cell Touch Display. These displays are designed for high-definition color gamut with brightness and reliability to meet the demands of various application needs.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Commercial Display Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Commercial Display Market, highlighting leading vendors and their innovative profiles. These include Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Planar Systems, Inc., Samsung Electronics Co. Ltd., Sharp Electronics Corporation, Shenzhen Tiancheng International Technology Co., Ltd., Sony Corporation, TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., and ViewSonic Corporation.

Market Segmentation & Coverage

This research report categorizes the Commercial Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
Hardware
Services
Software
Display Type
Interactive Whiteboard
OLED Display
Outdoor Display
Signage
Variant Display
Video Wall
Technology
LCD
LED
Micro LED
Mini LED
OLED
Product
Digital signage
Display monitor
Display TVs
Display Size
32 to 52 inches
52 to 75 inches
Above 75 inches
Below 32 inches
Application
BFSI
Corporate & Marketing
Entertainment
Healthcare
Hospitality
Public & Education
Retail
Telecom & IT
Transportation & Logistics
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

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