Card Personalisation Market by Offering (Hardware, Services, Software), Card Type (Credit Card, Debit Card, Identity Cards), End-User - Global Forecast 2024-2030

Card Personalisation Market by Offering (Hardware, Services, Software), Card Type (Credit Card, Debit Card, Identity Cards), End-User - Global Forecast 2024-2030

The Card Personalisation Market size was estimated at USD 42.36 billion in 2023 and expected to reach USD 44.67 billion in 2024, at a CAGR 5.66% to reach USD 62.31 billion by 2030.

Card personalization refers to the process of tailoring the features and appearance of plastic or smart cards specifically to individual users. This can include embedding personal information, encoding data, and applying customized physical attributes such as names, graphics, or security features to credit, debit, membership, or ID cards. With an increase in security breaches and fraud, personalized cards with advanced security features such as Europay, MasterCard, and Visa (EMV) chips, and biometric identification are becoming crucial. The expansion of the banking and financial services industry worldwide has led to a higher demand for personalized bank cards that foster brand identity and customer loyalty. There is a surge in the use of smart cards in various sectors, such as telecommunications, healthcare, and public transportation, where personalization is required for functionality and security purposes. However, efficiently integrating personal data from various sources without errors can be technically challenging. Moreover, complexities in ensuring the durability and performance of personalized cards over a longer duration can be challenging. Key players are exploring advancements to improve the functionality, safety, and reliability of personalized cards. Developing sustainable, biodegradable card materials could meet growing consumer demand for environmentally friendly products.

Regional Insights

In the Americas region, particularly in the United States and Canada, there has been a significant adoption of card personalization services driven largely by the robust and highly established banking, retail, and financial industries. Consumers in these countries show a high preference for personalized banking cards, as well as loyalty and gift cards, demonstrating a significant market for vendors. Recent investments include advancements in secure transaction technologies and biometric authentication methods to enhance the security of personalized cards. Additionally, data analytics is being increasingly used to tailor customer offerings and streamline card issuance processes. The EU market is highly regulated, with strong data protection laws that significantly influence card personalization strategies. The consumer needs here tilts strongly towards security and data privacy. Recent initiatives include the deployment of Europay, Mastercard, and Visa(EMV) chip technology, enhancing security features in personalized payment cards. Investments are being channeled towards sustainable and eco-friendly card materials, demonstrating a shift in consumer preference towards environmentally responsible products. The Middle East shows significant growth in luxury and premium card services, catering to the affluent segments of the market. The APAC region is marked by rapid technological adoption and a burgeoning middle class, which is driving a surge in consumer demand for personalized cards. APAC's growth in the realm of card personalization is propelled by the government's push toward digitalization and financial inclusion, influencing the rise in demand for both payment and identity cards.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Card Personalisation Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Surging demand for personalized cards equipped with enhanced security features
• Expansion of the financial sector and increased efforts by BFSI companies to improve inclusivity
• Rising consumer demand and adoption of smart cards across the world

Market Restraints

• Issues related to the durability of the personalized cards over longer time periods

Market Opportunities

• Ongoing innovations to improve the reliability and safety of card personalization products and services
• Trend toward sustainability leading to consumer preference for cards made from eco-friendly materials

Market Challenges

• Concerns related to privacy breaches and data security issues

Market Segmentation Analysis

• Offering: Ongoing advancements to improve the performance of software of card personalization technology
• End-User: Demand for credit and bidet cards with enhanced security features in the banking and financial services sector

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Card Personalisation Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Card Personalisation Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

IDEMIA and Arab National Bank Launch Inclusive Braille Payment Card in Saudi Arabia

IDEMIA Secure Transactions (IST), a player in payment and connectivity solutions, has partnered with Arab National Bank (ANB), one of the Middle East's major financial institutions, to debut a new payment card in Saudi Arabia. This unique card features essential details such as the card number, expiry date, and CVV code printed in Braille, enhancing accessibility for visually impaired users. This initiative highlights IST’s commitment to inclusivity and marks an expansion of its operations following the establishment of a card personalization center in Riyadh. This collaboration underscores both organizations' dedication to pioneering inclusive financial solutions in the region.

Innovative EMV Card Personalization and Driver's License Issuance Project by X-Infotech and exceet Card Switzerland

X-Infotech, in partnership with exceet Card Switzerland, completed a highly customized project geared towards seamless EMV card personalization and driver's license issuance. This project included sophisticated integration with personalization machines, secure data handling with key management systems, secure PIN management, and batch processing. Furthermore, it provided integration with mailing systems and a variety of personalization scripts. A key highlight was the detailed customization to align with the local Swiss payment scheme, SIX, enhancing security and reliability for financial transactions.

Launch of the Xbox Mastercard by Xbox, Barclays, and Mastercard

Xbox has partnered with Barclays and Mastercard to introduce the Xbox Mastercard, marking its first co-branded credit card initiative in the United States. This card, which carries no annual fee, is designed to provide gamers and everyday consumers with valuable benefits. These include earning points redeemable on Xbox games, add-ons, selected streaming services, and dining delivery options. The card emphasizes a digital-first approach and offers unique personalization options, enhancing the user experience for Xbox enthusiasts.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Card Personalisation Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Card Personalisation Market, highlighting leading vendors and their innovative profiles. These include Altron Limited, Atlantic Zeiser GmbH by Coesia S.p.A., Atos SE, CardLogix Corporation, CIM USA Inc., CMS Info Systems Limited, Crossgate Technologies, Entrust Corporation, Fiserv, Inc., Giesecke+Devrient GmbH, HID Global Corporation, IDEMIA SA by Advent International Corporation, MagTek Inc., MATICA Technologies Group SA, Mühlbauer Group, Quipu GmbH, S2M Company, Thales Group, Tietoevry Corporation, Toppan Gravity Limited, UL LLC, Valid SA, and X Infotech.

Market Segmentation & Coverage

This research report categorizes the Card Personalisation Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Offering
• Hardware
• Embossers
• Laser Engravers
• Magnetic Stripe Encoders
• Thermal Printers
• Services
• Card Carrier Customization & Fulfilment
• Embossing & Engraving Services
• Pre-printed Card Personalization
• Smart Chip Personalization
• Software
• Data Preparation & Processing Software
• Graphic Design Software
• Card Type
• Credit Card
• Debit Card
• Identity Cards
• Membership & Loyalty Cards
• End-User
• Banking & Financial Services
• Education
• Government & Public Sector
• Healthcare
• Retail
• Transportation

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year