Buy Now Pay Later Market by Product (Applications, Browser Extensions), Channel (In-Store, Online), End-use - Global Forecast 2024-2030

Buy Now Pay Later Market by Product (Applications, Browser Extensions), Channel (In-Store, Online), End-use - Global Forecast 2024-2030


The Buy Now Pay Later Market size was estimated at USD 11.66 billion in 2023 and expected to reach USD 14.55 billion in 2024, at a CAGR 26.50% to reach USD 60.47 billion by 2030.

Global Buy Now Pay Later MarketBuy now, pay later (BNPL) is one of the payment choices where a customer pays for purchase over time in installments, ensuring the merchants get paid in full at the end of the installment period. This credit form limits the strains on the cash flow of users and enables them to explore customized credit plans while offering lower interest rates, late fees, and penalties. The rising use of digital & mobile-based payments owing to the proliferation of online purchases in support of the high availability of funding for the BNPL startups is the major factor expanding the market development. Declining credit approval rates and the strict government regulations for licensing the BNPL plans are restraining the adoption of BNPL services. However, with the improving awareness regarding this BNPL credit form, backed by various technological advancements focused on AI & ML, the product is expected to extend across cryptocurrency payment models and applications, creating immense opportunities for BNPL utilization.Regional InsightsThe Americas and Europe region have observed tremendous growth in the use of BNPL, owing to the presence of fintech startups exploring new aids of technology integration with BNPL services and solutions. The millennial population in the region is the most prominent user of BNPL, with the rise of bank-based BNPL services and the partnerships between BNPL firms and payment entities offering customized products for the high number of credit-acquiring users. In the Asia-Pacific, BNPL is observed to be rising, owing to the customers' shift to mobile-based credit options and few regulations surrounding these products. However, Malaysia, Australia, and Singapore are suggesting guidelines for BNPL which can help in expanding the growth of these platforms in the future. The high degree of mobile empowerment, investment in financial inclusion, and limited availability of short-term credits characterize the Asia-Pacific, along with the Middle East & Africa, as a potential center for BNPL innovation and utilization.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Buy Now Pay Later Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Buy Now Pay Later Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Buy Now Pay Later Market, highlighting leading vendors and their innovative profiles. These include ACI Worldwide, Inc., Affirm, Inc., Afterpay Limited by Block, Inc., Amazon Pay Later by Amazon.com, Inc., Amount, Inc., Apple Pay Later by Apple Inc., Apruve, Inc. by TreviPay, Bank of America Corporation, Billie GmbH, Capgemini SE, ChargeAfter, Inc., Divido Financial Services Ltd., ePayLater by Arthashastra Fintech Private Limited, Fidelity National Information Services, Inc., Finastra, Finturf, Fiserv, Inc., Flipkart Pay Later by Flipkart Internet Private Limited, Global Payments Inc., Hokodo SAS, humm BNPL Pty Ltd., JPMorgan Chase & Co., Klarna Inc., LatitudePay Australia Pty Ltd., Laybuy Australia Pty Ltd., LazyPay Private Limited by PayU Payments Private Limited, Mastercard Inc., Nucleus Software Exports Ltd., Payl8r by Social Money Ltd., PayPal, Inc., Pelican.ai, Repay Holdings, LLC, S.W.I.F.T. SC, Sezzle Inc. by Zip Co Limited, Simpl by One Sigma Technologies Private Ltd., Splitit USA Inc., Tabby FZ-LLC, Temenos Headquarters SA, Temenos SA, Visa Inc., Worldline Group S.A., ZestMoney by Camden Town Technologies Pvt Ltd., Zinia by Open Bank, S.A., and ZoodPay by OrientSwiss S.A..

Market Segmentation & Coverage



This research report categorizes the Buy Now Pay Later Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Applications
Browser Extensions
Channel
In-Store
Online
End-use
Education
Healthcare
Media & Entertainment
Retail
Consumer Electronics
Fashion & Garment
Travel & Hospitality
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Buy Now Pay Later Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Buy Now Pay Later Market?
3. What are the technology trends and regulatory frameworks in the Buy Now Pay Later Market?
4. What is the market share of the leading vendors in the Buy Now Pay Later Market?
5. Which modes and strategic moves are suitable for entering the Buy Now Pay Later Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Buy Now Pay Later Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing use of digital and mobile-based payments with the prominent rise in online purchases
5.1.1.2. High adoption of short-term financing by millennials and preference for BNPL over credit cards
5.1.1.3. Rising government investments to boost the fintech sector and surging funding availability for BNPL startups
5.1.2. Restraints
5.1.2.1. Limitations concerning credit approval decline rates and high late payment fees
5.1.3. Opportunities
5.1.3.1. Technological advancements focusing on AI & Big Data to enhance BNPL schemes
5.1.3.2. Emerging potential of BNPL services in cryptocurrency payment models and applications
5.1.4. Challenges
5.1.4.1. Stringent regulations & standards associated with licensing, registration and safety of BNPL plans
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Buy Now Pay Later Market, by Product
6.1. Introduction
6.2. Applications
6.3. Browser Extensions
7. Buy Now Pay Later Market, by Channel
7.1. Introduction
7.2. In-Store
7.3. Online
8. Buy Now Pay Later Market, by End-use
8.1. Introduction
8.2. Education
8.3. Healthcare
8.4. Media & Entertainment
8.5. Retail
8.6.1. Consumer Electronics
8.6.2. Fashion & Garment
8.6. Travel & Hospitality
9. Americas Buy Now Pay Later Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Buy Now Pay Later Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Buy Now Pay Later Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
12.3.1. Merger & Acquisition
12.3.1.1. Block, Inc. Completes Acquisition of Afterpay
12.3.1.2. Affirm completes the acquisition of buy now, pay later platform PayBright
12.3.2. Agreement, Collaboration, & Partnership
12.3.2.1. Ingenico and Splitit partner to bring white-label, buy now, pay later (BNPL) to physical checkout with just one touch
12.3.2.2. Visa Partners with Fundbox to Enable New Payment Capabilities for Small Businesses
12.3.2.3. Rite Aid and Afterpay Partner to Offer ‘Buy Now, Pay Later’ on Everyday Items
12.3.3. New Product Launch & Enhancement
12.3.3.1. Pay With Synchrony App Launches As First Combined Private Label And BNPL Financing Solution Available For Small Business Via Clover
12.3.3.2. ACI Worldwide, Inc. Launches Innovative BNPL Solution With Access to 70+ BNPL Lenders via Single Integration
12.3.4. Investment & Funding
12.3.4.1. Tranch's $100M round signals VCs shift to BNPL for business
12.3.4.2. BNPL Startup, Alma, Raises $210M
12.3.5. Award, Recognition, & Expansion
12.3.5.1. Visa Partners With Nuvei, Tender Retail on BNPL
12.3.5.2. Adyen expands global partnership with Afterpay
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. ACI Worldwide, Inc.
13.1.2. Affirm, Inc.
13.1.3. Afterpay Limited by Block, Inc.
13.1.4. Amazon Pay Later by Amazon.com, Inc.
13.1.5. Amount, Inc.
13.1.6. Apple Pay Later by Apple Inc.
13.1.7. Apruve, Inc. by TreviPay
13.1.8. Bank of America Corporation
13.1.9. Billie GmbH
13.1.10. Capgemini SE
13.1.11. ChargeAfter, Inc.
13.1.12. Divido Financial Services Ltd.
13.1.13. ePayLater by Arthashastra Fintech Private Limited
13.1.14. Fidelity National Information Services, Inc.
13.1.15. Finastra
13.1.16. Finturf
13.1.17. Fiserv, Inc.
13.1.18. Flipkart Pay Later by Flipkart Internet Private Limited
13.1.19. Global Payments Inc.
13.1.20. Hokodo SAS
13.1.21. humm BNPL Pty Ltd.
13.1.22. JPMorgan Chase & Co.
13.1.23. Klarna Inc.
13.1.24. LatitudePay Australia Pty Ltd.
13.1.25. Laybuy Australia Pty Ltd.
13.1.26. LazyPay Private Limited by PayU Payments Private Limited
13.1.27. Mastercard Inc.
13.1.28. Nucleus Software Exports Ltd.
13.1.29. Payl8r by Social Money Ltd.
13.1.30. PayPal, Inc.
13.1.31. Pelican.ai
13.1.32. Repay Holdings, LLC
13.1.33. S.W.I.F.T. SC
13.1.34. Sezzle Inc. by Zip Co Limited
13.1.35. Simpl by One Sigma Technologies Private Ltd.
13.1.36. Splitit USA Inc.
13.1.37. Tabby FZ-LLC
13.1.38. Temenos Headquarters SA
13.1.39. Temenos SA
13.1.40. Visa Inc.
13.1.41. Worldline Group S.A.
13.1.42. ZestMoney by Camden Town Technologies Pvt Ltd.
13.1.43. Zinia by Open Bank, S.A.
13.1.44. ZoodPay by OrientSwiss S.A.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. BUY NOW PAY LATER MARKET RESEARCH PROCESS
FIGURE 2. BUY NOW PAY LATER MARKET SIZE, 2023 VS 2030
FIGURE 3. BUY NOW PAY LATER MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. BUY NOW PAY LATER MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. BUY NOW PAY LATER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. BUY NOW PAY LATER MARKET DYNAMICS
FIGURE 7. BUY NOW PAY LATER MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. BUY NOW PAY LATER MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. BUY NOW PAY LATER MARKET SIZE, BY CHANNEL, 2023 VS 2030 (%)
FIGURE 10. BUY NOW PAY LATER MARKET SIZE, BY CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. BUY NOW PAY LATER MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 12. BUY NOW PAY LATER MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES BUY NOW PAY LATER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES BUY NOW PAY LATER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA BUY NOW PAY LATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. BUY NOW PAY LATER MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. BUY NOW PAY LATER MARKET SHARE, BY KEY PLAYER, 2023

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