Buy Now Pay Later Market by Product (Applications, Browser Extensions), Channel (In-Store, Online), End-use - Global Forecast 2023-2030

Buy Now Pay Later Market by Product (Applications, Browser Extensions), Channel (In-Store, Online), End-use - Global Forecast 2023-2030


The Buy Now Pay Later Market is projected to reach USD 60.47 billion by 2030 from USD 9.41 billion in 2022, at a CAGR of 26.18% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Buy Now Pay Later Market.
  • Based on Product, market is studied across Applications and Browser Extensions. The Applications commanded largest market share of 64.55% in 2022, followed by Browser Extensions.
  • Based on Channel, market is studied across In-Store and Online. The Online commanded largest market share of 81.68% in 2022, followed by In-Store.
  • Based on End-use, market is studied across Education, Healthcare, Media & Entertainment, Retail, and Travel & Hospitality. The Retail is further studied across Consumer Electronics and Fashion & Garment. The Retail commanded largest market share of 37.87% in 2022, followed by Media & Entertainment.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.99% in 2022, followed by Europe, Middle East & Africa.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Buy Now Pay Later Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Buy Now Pay Later Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Buy Now Pay Later Market, highlighting leading vendors and their innovative profiles. These include ACI Worldwide, Inc., Affirm, Inc., Afterpay Limited by Block, Inc., Amazon Pay Later by Amazon.com, Inc., Amount, Inc., Apple Pay Later by Apple Inc., Apruve, Inc. by TreviPay, Bank of America Corporation, Billie GmbH, Capgemini SE, ChargeAfter, Inc., Divido Financial Services Ltd., ePayLater by Arthashastra Fintech Private Limited, Fidelity National Information Services, Inc., Finastra, Finturf, Fiserv, Inc., Flipkart Pay Later by Flipkart Internet Private Limited, Global Payments Inc., Hokodo SAS, humm BNPL Pty Ltd., JPMorgan Chase & Co., Klarna Inc., LatitudePay Australia Pty Ltd., Laybuy Australia Pty Ltd., LazyPay Private Limited by PayU Payments Private Limited, Mastercard Inc., Nucleus Software Exports Ltd., Payl8r by Social Money Ltd., PayPal, Inc., Pelican.ai, Repay Holdings, LLC, S.W.I.F.T. SC, Sezzle Inc. by Zip Co Limited, Simpl by One Sigma Technologies Private Ltd., Splitit USA Inc., Tabby FZ-LLC, Temenos Headquarters SA, Temenos SA, Visa Inc., Worldline Group S.A., ZestMoney by Camden Town Technologies Pvt Ltd., Zinia by Open Bank, S.A., and ZoodPay by OrientSwiss S.A..

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Buy Now Pay Later Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Buy Now Pay Later Market?
  3. What is the competitive strategic window for identifying opportunities in the Buy Now Pay Later Market?
  4. What are the latest technology trends and regulatory frameworks in the Buy Now Pay Later Market?
  5. What is the market share of the leading vendors in the Buy Now Pay Later Market?
  6. Which modes and strategic moves are suitable for entering the Buy Now Pay Later Market?


Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Buy Now Pay Later Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing use of digital and mobile-based payments with the prominent rise in online purchases
5.1.1.2. High adoption of short-term financing by millennials and preference for BNPL over credit cards
5.1.1.3. Rising government investments to boost the fintech sector and surging funding availability for BNPL startups
5.1.2. Restraints
5.1.2.1. Limitations concerning credit approval decline rates and high late payment fees
5.1.3. Opportunities
5.1.3.1. Technological advancements focusing on AI & Big Data to enhance BNPL schemes
5.1.3.2. Emerging potential of BNPL services in cryptocurrency payment models and applications
5.1.4. Challenges
5.1.4.1. Stringent regulations & standards associated with licensing, registration and safety of BNPL plans
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Buy Now Pay Later Market, by Product
6.1. Introduction
6.2. Applications
6.3. Browser Extensions
7. Buy Now Pay Later Market, by Channel
7.1. Introduction
7.2. In-Store
7.3. Online
8. Buy Now Pay Later Market, by End-use
8.1. Introduction
8.2. Education
8.3. Healthcare
8.4. Media & Entertainment
8.5. Retail
8.6.1. Consumer Electronics
8.6.2. Fashion & Garment
8.6. Travel & Hospitality
9. Americas Buy Now Pay Later Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Buy Now Pay Later Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Buy Now Pay Later Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
12.3.1. Merger & Acquisition
12.3.1.1. Block, Inc. Completes Acquisition of Afterpay
12.3.1.2. Affirm completes the acquisition of buy now, pay later platform PayBright
12.3.2. Agreement, Collaboration, & Partnership
12.3.2.1. Ingenico and Splitit partner to bring white-label, buy now, pay later (BNPL) to physical checkout with just one touch
12.3.2.2. Visa Partners with Fundbox to Enable New Payment Capabilities for Small Businesses
12.3.2.3. Rite Aid and Afterpay Partner to Offer ‘Buy Now, Pay Later’ on Everyday Items
12.3.3. New Product Launch & Enhancement
12.3.3.1. Pay With Synchrony App Launches As First Combined Private Label And BNPL Financing Solution Available For Small Business Via Clover
12.3.3.2. ACI Worldwide, Inc. Launches Innovative BNPL Solution With Access to 70+ BNPL Lenders via Single Integration
12.3.4. Investment & Funding
12.3.4.1. Tranch's $100M round signals VCs shift to BNPL for business
12.3.4.2. BNPL Startup, Alma, Raises $210M
12.3.5. Award, Recognition, & Expansion
12.3.5.1. Visa Partners With Nuvei, Tender Retail on BNPL
12.3.5.2. Adyen expands global partnership with Afterpay
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. ACI Worldwide, Inc.
13.1.2. Affirm, Inc.
13.1.3. Afterpay Limited by Block, Inc.
13.1.4. Amazon Pay Later by Amazon.com, Inc.
13.1.5. Amount, Inc.
13.1.6. Apple Pay Later by Apple Inc.
13.1.7. Apruve, Inc. by TreviPay
13.1.8. Bank of America Corporation
13.1.9. Billie GmbH
13.1.10. Capgemini SE
13.1.11. ChargeAfter, Inc.
13.1.12. Divido Financial Services Ltd.
13.1.13. ePayLater by Arthashastra Fintech Private Limited
13.1.14. Fidelity National Information Services, Inc.
13.1.15. Finastra
13.1.16. Finturf
13.1.17. Fiserv, Inc.
13.1.18. Flipkart Pay Later by Flipkart Internet Private Limited
13.1.19. Global Payments Inc.
13.1.20. Hokodo SAS
13.1.21. humm BNPL Pty Ltd.
13.1.22. JPMorgan Chase & Co.
13.1.23. Klarna Inc.
13.1.24. LatitudePay Australia Pty Ltd.
13.1.25. Laybuy Australia Pty Ltd.
13.1.26. LazyPay Private Limited by PayU Payments Private Limited
13.1.27. Mastercard Inc.
13.1.28. Nucleus Software Exports Ltd.
13.1.29. Payl8r by Social Money Ltd.
13.1.30. PayPal, Inc.
13.1.31. Pelican.ai
13.1.32. Repay Holdings, LLC
13.1.33. S.W.I.F.T. SC
13.1.34. Sezzle Inc. by Zip Co Limited
13.1.35. Simpl by One Sigma Technologies Private Ltd.
13.1.36. Splitit USA Inc.
13.1.37. Tabby FZ-LLC
13.1.38. Temenos Headquarters SA
13.1.39. Temenos SA
13.1.40. Visa Inc.
13.1.41. Worldline Group S.A.
13.1.42. ZestMoney by Camden Town Technologies Pvt Ltd.
13.1.43. Zinia by Open Bank, S.A.
13.1.44. ZoodPay by OrientSwiss S.A.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings