Broadcasting & Cable TV Market by Technology (Cable TV, Digital Terrain TV (DTT), Internet Protocol TV (IPTV)), Revenue Channel (Advertising, Subscription) - Global Forecast 2023-2030

Broadcasting & Cable TV Market by Technology (Cable TV, Digital Terrain TV (DTT), Internet Protocol TV (IPTV)), Revenue Channel (Advertising, Subscription) - Global Forecast 2023-2030


The Broadcasting & Cable TV Market is projected to reach USD 465.50 billion by 2030 from USD 339.35 billion in 2022, at a CAGR of 4.02% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Broadcasting & Cable TV Market.
  • Based on Technology, market is studied across Cable TV, Digital Terrain TV (DTT), Internet Protocol TV (IPTV), and Satellite TV. The Satellite TV is projected to witness significant market share during forecast period.
  • Based on Revenue Channel, market is studied across Advertising and Subscription. The Advertising is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas is projected to witness significant market share during forecast period.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Broadcasting & Cable TV Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Broadcasting & Cable TV Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Broadcasting & Cable TV Market, highlighting leading vendors and their innovative profiles. These include Altice USA, Inc., Bell Canada Enterprises Inc., British Broadcasting Corporation (BBC), Charter Communications, Inc., Comcast Corporation, Cox Communications, Inc., Dish Network Corporation, Fox Corporation, Grupo Televisa S.A.B, Mediacom Communications Corporation, National Amusements, Inc., ProSiebenSatMedia SE, Rogers Communications Inc., Seven West Media Ltd., Sinclair Broadcast Group, Inc., T-Mobile US, Inc., The Walt Disney Company, Verizon Communications Inc., ViacomCBS Inc., Warner Media, LLC, Yomiuri Telecasting Corporation, and Zee Entertainment Enterprises Ltd..

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Broadcasting & Cable TV Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Broadcasting & Cable TV Market?
  3. What is the competitive strategic window for identifying opportunities in the Broadcasting & Cable TV Market?
  4. What are the latest technology trends and regulatory frameworks in the Broadcasting & Cable TV Market?
  5. What is the market share of the leading vendors in the Broadcasting & Cable TV Market?
  6. Which modes and strategic moves are suitable for entering the Broadcasting & Cable TV Market?


Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Broadcasting & Cable TV Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing penetration of smart TVs and improved internet services
5.1.1.2. Growing demand for online streaming services worldwide
5.1.1.3. Rise in sports and gaming enthusiasts across the globe
5.1.2. Restraints
5.1.2.1. Subscription costs associated with cable packages
5.1.3. Opportunities
5.1.3.1. Development of new digital advertising models by leveraging data insights from customer profiles
5.1.3.2. Introduction of innovative business models such as pay-per-view (PPV) services or subscription video-on-demand (SVOD) platforms
5.1.4. Challenges
5.1.4.1. Technical limitations associated with broadcasting & cable TVs
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Broadcasting & Cable TV Market, by Technology
6.1. Introduction
6.2. Cable TV
6.3. Digital Terrain TV (DTT)
6.4. Internet Protocol TV (IPTV)
6.5. Satellite TV
7. Broadcasting & Cable TV Market, by Revenue Channel
7.1. Introduction
7.2. Advertising
7.3. Subscription
8. Americas Broadcasting & Cable TV Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Broadcasting & Cable TV Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Broadcasting & Cable TV Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Altice USA, Inc.
12.1.2. Bell Canada Enterprises Inc.
12.1.3. British Broadcasting Corporation (BBC)
12.1.4. Charter Communications, Inc.
12.1.5. Comcast Corporation
12.1.6. Cox Communications, Inc.
12.1.7. Dish Network Corporation
12.1.8. Fox Corporation
12.1.9. Grupo Televisa S.A.B
12.1.10. Mediacom Communications Corporation
12.1.11. National Amusements, Inc.
12.1.12. ProSiebenSatMedia SE
12.1.13. Rogers Communications Inc.
12.1.14. Seven West Media Ltd.
12.1.15. Sinclair Broadcast Group, Inc.
12.1.16. T-Mobile US, Inc.
12.1.17. The Walt Disney Company
12.1.18. Verizon Communications Inc.
12.1.19. ViacomCBS Inc.
12.1.20. Warner Media, LLC
12.1.21. Yomiuri Telecasting Corporation
12.1.22. Zee Entertainment Enterprises Ltd.
12.2. Key Product Portfolio
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing

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