Bread & Rolls Market by Type (Artisanal Bread, Gluten-Free Bread, Multigrain Bread), Distribution Channel (Offline, Online) - Global Forecast 2024-2030

Bread & Rolls Market by Type (Artisanal Bread, Gluten-Free Bread, Multigrain Bread), Distribution Channel (Offline, Online) - Global Forecast 2024-2030


The Bread & Rolls Market size was estimated at USD 59.53 billion in 2023 and expected to reach USD 62.53 billion in 2024, at a CAGR 5.15% to reach USD 84.63 billion by 2030.

Bread and rolls constitute a fundamental category within the bakery sector, playing an essential role in daily nutrition and meal preparation across cultures. Bread is a staple food category made from a dough of flour & water, usually by baking. Throughout history, it has represented a commonplace food in numerous cultures, owing to its versatility and the variety of ingredients that can be incorporated, including wheat, rye, corn, barley, and others. In contrast, rolls refer to small, individual bread portions that can be served and consumed in a single meal. These, too, come in various shapes, sizes, and flavors, often differing in preparation methods and ingredients. Both bread and rolls are integral to the concept of global cuisine, providing a dietary foundation that combines tradition with the culinary innovation of new flavors and textures. Increasing consumer demand for healthier, organic, and whole-grain options is driving product innovation in the bread and rolls market. The cross-cultural exchange has led to a broader acceptance of various bread types, contributing to market expansion. The rise in fast-paced lifestyles has heightened the demand for convenient, on-the-go meal options and further increased the consumption of bread and rolls. However, The short shelf-life of bread products poses logistical and storage challenges. Navigating the complex web of food safety and labeling laws can be burdensome for producers. Nevertheless, the development of gluten-free and organic bread options addressing health concerns is providing an opportunistic view for market expansion.

Regional Insights

The bread & rolls market in the Americas is characterized by a high level of product innovation and a wide product range that caters to varying consumer preferences. The United States leads the market, driven by a growing demand for healthy, organic, and gluten-free options. Consumers are increasingly looking for products that combine convenience with nutritional benefits, leading to the rise of low-carb, high-protein bread and rolls. Additionally, artisanal and premium bread products have seen significant growth as consumers are willing to pay more for high-quality, flavorful, and locally sourced options. The EMEA region presents a varied marketplace, with Europe leading in terms of consumption and innovation. Bread is considered a staple in most European diets, with preferences varying significantly from one country to another. Eastern Europe shows a strong preference for traditional and hearty bread types, while Western Europe exhibits a growing trend towards health-oriented products, including whole grain, organic, and gluten-free options. The Asia Pacific region showcases an opportunistic view of the bread & rolls market, propelled by economic growth, urbanization, and changing dietary patterns. This region encompasses a wide array of bread and roll types, reflecting the diverse culinary traditions across countries. Western-style bread and rolls are gaining popularity, especially among the middle-class and urban populations, driving the expansion of bakeries and international brands.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Bread & Rolls Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Growing consumer preference for artisanal and premium bread products
  • Increasing popularity of convenient and portable food options
  • Rising establishments of cafes and bakeries worldwide
Market Restraints
  • Concerns associated with shelf-life and perishability
Market Opportunities
  • Introduction of new flavors and packaging for bread & rolls
  • Emerging availability of bread & roll products through online channels
Market Challenges
  • Issues of quality maintenance and product recalls
Market Segmentation Analysis
  • Type: High preferences for white breads owing to versatility & cost-effectiveness, serving as a staple in many households worldwide
  • Distribution Channel: Significance of supermarkets and hypermarkets offering a diverse range of bread & rolls products from various brands and types
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bread & Rolls Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bread & Rolls Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

EQUII Launches Nutritional Bread

EQUII launched the EQUII Complete Protein and Added Fiber breads, including the Premium Classic Wheat + Fiber and Premium Multi-Grain + Fiber varieties. Each slice of this revolutionary bread delivers 4 grams of dietary fiber & 8 grams of complete protein, offering consumers a nutritious option that meets 15% of the Daily Value for Protein and 14% for fiber while reducing net carbs by 45%. These breads are available for purchase directly through the EQUII website and its Amazon storefront, and they are also reaching consumers via select retail partnerships.

Anthony & Sons Bakery Launches 'The Avocado Bread Company'

Anthony & Sons Bakery introduced The Avocado Bread Company, introducing an innovative lineup of plant-based bread products that leverages the nutritional bounty of fresh avocados. This new brand aligns with current culinary trends by offering a variety of products, including the standout Avocado Seeds & Grains Bread, enriched with ripe avocados and a distinctive mix of guacamole spices. Each loaf is embedded with health-boosting nutrients such as healthy fats, fiber, and antioxidants and is encrusted with a wholesome blend of sunflower seeds, oats, and cracked wheat.

Bridor partners with Parisian bakery for bread roll NPD

Bridor has joined forces with the esteemed Parisian establishment, Maison Lenôtre, to unveil an innovative line of bread rolls that epitomize the pinnacle of French baking tradition. This collaboration has birthed the Finedor Ancient Grains Mini-Baguette, artfully crafted with spelt sourdough and an exquisite mix of seeds such as chia, amaranth, and millet, and the Scandinavian-inspired Nordic Ball Roll, a meticulously hand-scored bread roll that combines an assortment of flours and seeds, including poppy, millet, sunflower, and flax seeds, delivering a rich and toasted cereal flavor.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bread & Rolls Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Bread & Rolls Market, highlighting leading vendors and their innovative profiles. These include Almarai Company, Associated British Foods Plc, Bakkerij Borgesius, Barilla Group, Brace's Bakery, Britannia Industries Limited, California Baking Company, Campbell Soup Company, FGF Brands Inc., Flowers Foods, Inc., Fuji Baking Group, Goodman Fielder by Wilmar International Limited, Grupo Bimbo, Kellogg Company, Klosterman Baking Company, Lieken AG, Maple Leaf Foods Inc., Mondelez International, Inc., Orlando Baking Company, Pasco Shikishima Corporation, Premier Foods, Takaki Bakery Co., Ltd., The Pillsbury Company, LLC by General Mills, Inc., Warburtons Ltd., and Yamazaki Baking Co. Ltd..

Market Segmentation & Coverage

This research report categorizes the Bread & Rolls Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Type
  • Artisanal Bread
  • Gluten-Free Bread
  • Multigrain Bread
  • Rolls
  • Rye Bread
  • Sourdough Bread
  • White Bread
  • Whole Wheat Bread
  • Distribution Channel
  • Offline
  • Online
Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing consumer preference for artisanal and premium bread products
5.1.1.2. Increasing popularity of convenient and portable food options
5.1.1.3. Rising establishments of cafes and bakeries worldwide
5.1.2. Restraints
5.1.2.1. Concerns associated with shelf-life and perishability
5.1.3. Opportunities
5.1.3.1. Introduction of new flavors and packaging for bread & rolls
5.1.3.2. Emerging availability of bread & roll products through online channels
5.1.4. Challenges
5.1.4.1. Issues of quality maintenance and product recalls
5.2. Market Segmentation Analysis
5.2.1. Type: High preferences for white breads owing to versatility & cost-effectiveness, serving as a staple in many households worldwide
5.2.2. Distribution Channel: Significance of supermarkets and hypermarkets offering a diverse range of bread & rolls products from various brands and types
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Bread & Rolls Market, by Type
6.1. Introduction
6.2. Artisanal Bread
6.3. Gluten-Free Bread
6.4. Multigrain Bread
6.5. Rolls
6.6. Rye Bread
6.7. Sourdough Bread
6.8. White Bread
6.9. Whole Wheat Bread
7. Bread & Rolls Market, by Distribution Channel
7.1. Introduction
7.2. Offline
7.3. Online
8. Americas Bread & Rolls Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Bread & Rolls Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Bread & Rolls Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.3.1. EQUII Launches Nutritional Bread
11.3.2. Anthony & Sons Bakery Launches 'The Avocado Bread Company'
11.3.3. Bridor partners with Parisian bakery for bread roll NPD
11.4. Strategy Analysis & Recommendation
12. Competitive Portfolio
12.1. Key Company Profiles
12.2. Key Product Portfolio

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