Biscuits Market by Product (Dietary Biscuits, Functional Biscuits, Savory Biscuits), Source (Millets, Oats, Wheat), Packaging, Distribution Channel - Global Forecast 2024-2030

Biscuits Market by Product (Dietary Biscuits, Functional Biscuits, Savory Biscuits), Source (Millets, Oats, Wheat), Packaging, Distribution Channel - Global Forecast 2024-2030

The Biscuits Market size was estimated at USD 93.58 billion in 2023 and expected to reach USD 97.73 billion in 2024, at a CAGR 4.56% to reach USD 127.89 billion by 2030.

Biscuits, a globally consumed baked product, are cherished for their convenience, variety, and taste. They cater to a wide range of consumers, from those seeking quick snacks to individuals looking for healthier snacking alternatives. The major factors driving the expansion of biscuit consumption include urbanization, the growth of the middle class, and the innovation in flavors and dietary options, such as gluten-free and vegan varieties, meeting diverse consumer needs. However, biscuits face certain restraints, including concerns over nutritional content, particularly regarding sugar and trans fat levels, which are increasingly scrutinized by health-conscious consumers. Addressing these concerns involves reformulating recipes to reduce unhealthy ingredients without compromising taste. Additionally, sustainable packaging solutions are explored to meet environmental concerns. The future opportunities in the biscuit market lie in leveraging technology and innovation to enhance product and packaging sustainability, tapping into emerging markets with bespoke products tailored to local tastes, and expanding the health-focused product ranges to cater to the growing demand for healthier snacking options.

Regional Insights

In the Americas, there is a high consumption of biscuits, with a preference for innovative and health-focused products such as organic, gluten-free, and low-calorie options. Major companies in this region lead in production and product innovation, leveraging advanced manufacturing technologies and extensive distribution networks. The APAC region showcases a growing biscuit market fueled by elevating disposable incomes and the rising popularity of convenience foods among the burgeoning middle class. Local companies in APAC, alongside international players, are expanding their production capabilities and diversifying product ranges to include traditional and Western-style biscuits, focusing on affordability and taste adaptation. In EMEA, the biscuit market is well-established, with a strong inclination towards premium and artisanal products, especially in Western Europe. Traditional biscuit consumption remains robust in European countries, with companies focusing on heritage brands and premium segments. The Middle East and African region is witnessing a surge in demand for biscuits due to urbanization and a young population, with companies in this region increasingly investing in capacity expansion and distribution networks to capture the growing market.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Biscuits Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising consumer preference for convenient snacking options
• Emerging popularity of gluten-free and vegan biscuits
• Wide availability of biscuit products through online channels

Market Restraints

• Adverse incidents of biscuit product recalls

Market Opportunities

• Advancements in biscuit production and flavors
• Improvements in biscuit packaging and marketing activities

Market Challenges

• Complexity in biscuit manufacturing and quality maintenance

Market Segmentation Analysis

• Product: Rising preference for dietary biscuits among health-conscious customers
• Distribution Channel: Growing trend of convenience and discovery shopping of biscuits in online channels

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Biscuits Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Biscuits Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Golden Gaytime And Griffin’s Team Up For Biscuit Launch

Asembl united the iconic flavors of Streets’ Golden Gaytime and Griffin’s Marvels by introducing an innovative Golden Gaytime Inspired Biscuit, an offering designed to captivate the palates of consumers. These exceptional biscuits present a truly unique taste experience, combining a tempting Golden Gaytime-inspired biscuit with a rich layer of toffee-flavored crème, all enveloped in sumptuous milk chocolate and sprinkled with vanilla biscuit crumbs.

Biscuiteers Collaborates With Netflix And Bridgerton To Launch An Exclusive New Biscuit Collection

Biscuiteers launched a collaboration inspired by the regal allure of the Regency era depicted in Bridgerton. This collection boasts 13 uniquely designed, lemon-flavored biscuits, capturing the series' essence through meticulously crafted designs that evoke the grandeur of Bridgerton's narrative, from its glamorous balls to the intricate fashion details of characters such as Lady Whistledown and Queen Charlotte.

Mars Expands Twix Portfolio With Latest Launch

Mars Chocolate Drinks and Treats unveiled an addition to its Twix product line, the Twix Secret Centre Biscuits. These innovative treats redefine the traditional Twix experience, boasting a delightful combination of a crunchy biscuit base, sumptuous caramel topping, and a decadent chocolate coating. This release aims to replicate the success of the Secret Centre Biscuits range, which includes Mars and Bounty variations.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Biscuits Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Biscuits Market, highlighting leading vendors and their innovative profiles. These include Arnott's Biscuits Holdings Pty Limited, Barilla G. e R. Fratelli S.p.A, Britannia Industries Limited, Burton's Biscuit Company, Crown Confectionery Co., Ltd., Ezaki Glico Co., Ltd., Ferrero SpA, General Mills, Inc., Grupo Bimbo, S.A.B. de C.V., Kambly SA, Kellogg Company, Kraft Heinz Company, Lotte Corporation, Lotus Bakeries NV, Mondelēz International, Inc., Nestlé SA, Orion Corporation, Parle Products Pvt. Ltd., PepsiCo, Inc., Sanitarium Health and Wellbeing Company, Unibic Foods India Pvt. Ltd., Unilever PLC, United Biscuits UK PLC, Walkers Shortbread Ltd., and Yıldız Holding.

Market Segmentation & Coverage

This research report categorizes the Biscuits Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Dietary Biscuits
• Gluten-Free Biscuits
• Low-Sugar/No-Sugar Biscuits
• Organic Biscuits
• Functional Biscuits
• Savory Biscuits
• Sweet Biscuits
• Source
• Millets
• Oats
• Wheat
• Packaging
• Cardboard Boxes
• Containers
• Jars
• Pouches/Packets
• Distribution Channel
• Convenience Store
• Online Retail
• Specialty Store
• Supermarket/Hypermarket

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year