Biscuit Mixes Market by Product (Gluten Free, Organic, Sugar Free), Category (Conventional, Organic), Flavor, Packaging, Distribution Channel - Global Forecast 2024-2030

Biscuit Mixes Market by Product (Gluten Free, Organic, Sugar Free), Category (Conventional, Organic), Flavor, Packaging, Distribution Channel - Global Forecast 2024-2030

The Biscuit Mixes Market size was estimated at USD 1.75 billion in 2023 and expected to reach USD 1.86 billion in 2024, at a CAGR 6.46% to reach USD 2.71 billion by 2030.

Biscuit mixes are pre-packaged combinations of ingredients designed for easy and consistent preparation of biscuits. A typical biscuit mix contains flour, a leavening agent such as baking powder & baking soda, and often includes fats such as shortening, and salt & sometimes sugar. By simply adding a liquid, such as milk or water, consumers can quickly create dough to produce fresh biscuits. These mixes eliminate the need for measuring out individual dry ingredients, streamline the baking process, and offer convenience to users of all cooking skill levels, facilitating the process of home baking. Increasing consumer preference for convenient baking solutions drives the demand for biscuit mixes. The growing trend toward gluten-free, vegan, and organic biscuits prompts manufacturers to innovate their product offerings. However, the presence of counterfeit products and complexities in product development and manufacturing impede the market growth. Furthermore, ongoing ingredient innovation to develop healthier, more diverse biscuit mix options for organic and gluten-free products, coupled with eco-friendly packaging innovations with biodegradable and recyclable packaging options, pose significant opportunities for market growth.

Regional Insights

In the Americas, the United States leads the biscuit mixes market, driven by a consumer preference for convenience foods and a strong culture of home baking. The trend towards organic and gluten-free products has significantly influenced product offerings, with companies innovating to meet these specific demands. The EU market has seen a shift towards premium biscuit mixes with unique flavors and added health benefits. Consumer interest in artisanal and locally sourced ingredients has risen, impacting product innovation within the region. The market in the Middle East and Africa is growing, with a notable demand for luxury and indulgent products. However, there is a rising awareness and demand for health-oriented biscuit mixes, echoing global health trends. In the APAC region, China and India are the fastest-growing markets for biscuit mixes due to rising urbanization and the increasing influence of Western eating habits. Japan, being a mature market, demands high quality and innovation in taste and packaging. The region showcases a diverse range of consumer behaviors but is united by an increasing preference for convenience and a shift towards healthier eating choices. In India, there is a growing preference for ready-to-cook mixes that cater to traditional tastes with a modern twist.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Biscuit Mixes Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing consumer preference for convenient baking solutions
• Supportive regulatory policies for food safety and labeling
• Diverse utility of biscuit mixes across applications

Market Restraints

• Product recall and safety concerns

Market Opportunities

• R & D in ingredient innovation to develop healthier, more diverse biscuit mix options for organic and gluten-free product
• Eco-friendly packaging innovations with biodegradable and recyclable packaging options

Market Challenges

• Presence of counterfeit products and complexities in product development and manufacturing

Market Segmentation Analysis

• Product: Growing preference for gluten-free biscuit mixes due to health concerns associated with gluten intake
• Distribution Channel: Shifting trends towards online shopping due convenience and availability of wide range of products

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Biscuit Mixes Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Biscuit Mixes Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Significant Expansion: General Mills’ New Investment in the Indian Biscuit Mix Sector

General Mills India, a subsidiary of the U.S.-based General Mills, Inc., initiated the construction of a USD 12 million baking plant in Nashik, Maharashtra, in September 2023. Scheduled to commence operations in August 2024, this facility is the second Pillsbury baking mix plant in India, effectively doubling General Mills' production capacity in the region. The new plant emphasizes the company's commitment to India, which has been identified as a priority market due to its rapidly expanding bakery industry.

Duncan Hines and Dolly Parton Partnership Introduces New Southern-Inspired Baking Mixes

Duncan Hines, in collaboration with Dolly Parton and her licensing partner IMG, launched four new products such as cornbread mix, biscuit mix, caramel turtle brownie mix, and fudgy brownie mix. This addition enhances Ms. Parton’s existing range, which initially included distinct Southern-style cake mixes and frostings introduced last year.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Biscuit Mixes Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Biscuit Mixes Market, highlighting leading vendors and their innovative profiles. These include Allied Pinnacle Pty Limited, Associated British Foods PLC, Atkinson Milling Company, Bakels Worldwide, Bob's Red Mill Natural Foods, Inc., C.H. Guenther & Son, Cargill, Incorporated, Chelsea Milling Company, Conagra Brands, Inc., Dawn Foods, Inc., General Mills, Inc., Ingredion Inc., McCormick & Company, Incorporated, Miss Jones Baking Co., Miss Roben's Baking Mixes, Mondelez International, Inc., Namaste Foods, Nestlé S.A., Pamela’s Products by Ancient Harvest, Southern Belle Biscuit Company LLC, The Krusteaz Company, and The Langlois Company.

Market Segmentation & Coverage

This research report categorizes the Biscuit Mixes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Gluten Free
• Organic
• Sugar Free
• Vegan
• Category
• Conventional
• Organic
• Flavor
• Flavored
• Plain
• Packaging
• Boxes
• Bulk Packaging
• Sachets
• Distribution Channel
• Convenience Store
• Online Retailers
• Supermarket

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year