Baked Savoury Snacks Market by Product (Breadsticks, Chips & Crisps, Crackers), Sales Channel (Convenience Stores, Online Stores, Specialty Stores) - Global Forecast 2024-2030

Baked Savoury Snacks Market by Product (Breadsticks, Chips & Crisps, Crackers), Sales Channel (Convenience Stores, Online Stores, Specialty Stores) - Global Forecast 2024-2030

The Baked Savoury Snacks Market size was estimated at USD 55.85 billion in 2023 and expected to reach USD 58.80 billion in 2024, at a CAGR 5.40% to reach USD 80.72 billion by 2030.

Baked savoury snacks are a category of snacks that are cooked in an oven rather than fried in oil. These include products such as crackers, pretzels, and baked chips. The key characteristic of these snacks is their savory flavor profile, which can range from salty and spicy to cheesy or herb-infused. Increasing awareness amongst consumers about the health implications of their diet is increasing demand for baked savoury snacks that often have lower fat content compared to their fried counterparts. Increasing disposable income and rising availability of baked savoury across online platforms that allows consumers to choose various premium and health-oriented products are driving the market growth. Perishability and storage issues and availability of alternative products hamper the market growth. The rising introduction of new and exotic flavors and wholesome ingredients to cater to diverse palates and dietary needs, such as gluten-free and vegan options, is expected to create opportunities for market growth. This innovation attracts consumers seeking novelty as well as dietary-specific products.

Regional Insights

In the Americas, there is a notable demand for healthier snack options, contributing to the growth of the baked savoury snacks market, as these products often contain less fat compared to their fried counterparts. Popular items include baked potato chips, rice crisps, and whole-grain snacks. The market is also seeing innovation in various new ingredients and flavors to cater to diverse consumer preferences. The Asia-Pacific market is growing rapidly, driven by increasing urbanization and a shift in consumer lifestyles. In countries in Asia-Pacific such as China, Japan, and India, the demand for convenience foods, including baked savoury snacks, is rising. Local flavors and spices are significant in this region, leading to a wide variety of products tailored to local tastes. Moreover, the rising focus on health and wellness is pushing manufacturers to introduce healthier snack options. Europe holds considerable growth in the global baked savoury snacks market due to high consumer awareness regarding health and nutrition. Mediterranean diet influences, such as incorporating olive oil and other healthier ingredients in baked snacks, are quite prevalent. In the Middle East and Africa, it is growing, with international brands entering and local companies expanding their product range to include healthier baked options.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Baked Savoury Snacks Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing consumer preference for convenience foods due to busy lifestyles
• Rise in health awareness and demand for healthier snack options
• Supportive regulatory policies promoting healthier manufacturing practices regulations

Market Restraints

• Problems posed by product recalls due to quality and safety issues

Market Opportunities

• Ongoing research and development to diversify product offerings
• Expansion of retail distribution networks increasing the availability and penetration of baked savory snacks

Market Challenges

• Product development and manufacturing complexities

Market Segmentation Analysis

• Product: Growing usage of breadsticks which are served as an appetizer or snack
• Sales Channel: Rising availability of baked savoury snacks across online stores due to their convenience and 24/7 services

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Baked Savoury Snacks Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Baked Savoury Snacks Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

King Arthur Baking Company Innovates with Savory Bread Mix Kits and Sustainable Flour Alternatives

King Arthur Baking Company has developed convenient savory bread mix kits. These kits simplify the process of baking during busy weeknights, supporting the trend towards domestic culinary activities. Concurrently, the company emphasizes sustainability by incorporating its Climate Blend flour, which is sourced from regeneratively grown wheat, underscoring King Arthur's commitment to environmentally friendly baking solutions.

Bonomi Introduces Innovative Savory Puff Pastry Line at Gulfood 2024

Forno Bonomi launched a new line of savory puff pastry snacks at Gulfood 2024. The collection features four distinct flavors, catering to diverse palates. The innovative expansion into savory snacks underscores Bonomi's strategic move to diversify its traditional sweet offerings and tap into new market segments.

Launch of Dunkables: Innovating Kids’ Snacking with Dippable, Nutritious Options

Lunchables expanded its product range with Dunkables, a nutritious snack line tailored for children's palates and contemporary eating trends. Capitalizing on the increasing trend of interactive snack time, Dunkables introduces a series of portion-controlled trays featuring a combination of staple ingredients and inventive toppings. The options include Mozza Sticks with Marinara & Breadcrumbs offering a protein-rich snack and Pretzel Twists with PB Spread & Choco Chips, blending savory and sweet flavors.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Baked Savoury Snacks Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Baked Savoury Snacks Market, highlighting leading vendors and their innovative profiles. These include Calbee, Inc., Campbell Soup Company, Chaucer Foods Ltd., Conagra Brands, Inc., Consolidated Biscuit Co. Ltd., Cornitos, Diamond Foods, LLC, General Mills, Inc., Hain Celestial Group, Inc., Intersnack Group GmbH & Co. KG, ITC Limited, Kellogg Company, KETTLE Foods, Inc., Mondelez International, Inc., Orkla ASA, Parle Products Pvt. Ltd., PepsiCo, Inc., Savor Street Foods Inc., Snyder's-Lance, Inc., and The Kraft Heinz Company.

Market Segmentation & Coverage

This research report categorizes the Baked Savoury Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Breadsticks
• Chips & Crisps
• Crackers
• Popcorn
• Pretzels
• Sales Channel
• Convenience Stores
• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year