Baby Wipes Market by Product (Dry Wipes, Wet Wipes), Disposability (Flushable, Non-Flushable), Type, Technology, Distribution Channel, Application - Global Forecast 2023-2030

Baby Wipes Market by Product (Dry Wipes, Wet Wipes), Disposability (Flushable, Non-Flushable), Type, Technology, Distribution Channel, Application - Global Forecast 2023-2030


The Baby Wipes Market is projected to reach USD 11.99 billion by 2030 from USD 6.29 billion in 2022, at a CAGR of 8.39% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Baby Wipes Market.
  • Based on Product, market is studied across Dry Wipes and Wet Wipes. The Dry Wipes is projected to witness significant market share during forecast period.
  • Based on Disposability, market is studied across Flushable and Non-Flushable. The Non-Flushable is projected to witness significant market share during forecast period.
  • Based on Type, market is studied across Scented and Unscented. The Unscented is projected to witness significant market share during forecast period.
  • Based on Technology, market is studied across Airlaid, Coform, Composite, Needlepunch, and Spunlace. The Spunlace is projected to witness significant market share during forecast period.
  • Based on Distribution Channel, market is studied across E-commerce, Hypermarkets, and Supermarkets. The E-commerce is projected to witness significant market share during forecast period.
  • Based on Application, market is studied across Incontinence, Personal Hygiene, Skin care, and Wound Care. The Skin care is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas is projected to witness significant market share during forecast period.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Baby Wipes Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Baby Wipes Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Baby Wipes Market, highlighting leading vendors and their innovative profiles. These include American Hygienics Corporation, Anthem, Artsana SpA, Boogie Brands by Eleeo Brands, LLC, Comark International Corporation, Cotton Babies, Inc, Diamond Wipes International, Inc., Farlin Corporation, Fujian Hengan Group Ltd, Guangzhou Shangyi Clean Technology Co., Ltd, Hello Bello, Himalaya Wellness Company, InSpec Solutions, LLC, Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation, Linette Hellas SA, Little Toes, Neva Global Group, Nice-Pak International Ltd., OX BELLCOW Cosmetics Co., Ltd., Premier Care Industries, Procter & Gamble Company, Quanzhou Unicare Hygiene Products Co., Ltd., Shaoxing Elite Bio-Tech Co., Ltd., The Honest Company, Inc., Unicharm Corporation, Young Living Essential Oils, LC, and Zhejiang Youni Care Products Technology Co., Ltd..

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Baby Wipes Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Baby Wipes Market?
  3. What is the competitive strategic window for identifying opportunities in the Baby Wipes Market?
  4. What are the latest technology trends and regulatory frameworks in the Baby Wipes Market?
  5. What is the market share of the leading vendors in the Baby Wipes Market?
  6. Which modes and strategic moves are suitable for entering the Baby Wipes Market?


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Baby Wipes Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising working population coupled with increased consumer spending on baby care products
5.1.1.2. Increasing population of infants and toddlers globally
5.1.1.3. Growing prevalence of skin diseases among babies
5.1.2. Restraints
5.1.2.1. Concerns associated with irritation to the skin
5.1.3. Opportunities
5.1.3.1. Development of eco-friendly packaging for baby wipes
5.1.3.2. Availability of baby wipes through online distribution channels
5.1.4. Challenges
5.1.4.1. Availability of multiple counterfeit products in the market
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Baby Wipes Market, by Product
6.1. Introduction
6.2. Dry Wipes
6.3. Wet Wipes
7. Baby Wipes Market, by Disposability
7.1. Introduction
7.2. Flushable
7.3. Non-Flushable
8. Baby Wipes Market, by Type
8.1. Introduction
8.2. Scented
8.3. Unscented
9. Baby Wipes Market, by Technology
9.1. Introduction
9.2. Airlaid
9.3. Coform
9.4. Composite
9.5. Needlepunch
9.6. Spunlace
10. Baby Wipes Market, by Distribution Channel
10.1. Introduction
10.2. E-commerce
10.3. Hypermarkets
10.4. Supermarkets
11. Baby Wipes Market, by Application
11.1. Introduction
11.2. Incontinence
11.3. Personal Hygiene
11.4. Skin care
11.5. Wound Care
12. Americas Baby Wipes Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Baby Wipes Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Baby Wipes Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. FPNV Positioning Matrix
15.2. Market Share Analysis, By Key Player
15.3. Competitive Scenario Analysis, By Key Player
16. Competitive Portfolio
16.1. Key Company Profiles
16.1.1. American Hygienics Corporation
16.1.2. Anthem
16.1.3. Artsana SpA
16.1.4. Boogie Brands by Eleeo Brands, LLC
16.1.5. Comark International Corporation
16.1.6. Cotton Babies, Inc
16.1.7. Diamond Wipes International, Inc.
16.1.8. Farlin Corporation
16.1.9. Fujian Hengan Group Ltd
16.1.10. Guangzhou Shangyi Clean Technology Co., Ltd
16.1.11. Hello Bello
16.1.12. Himalaya Wellness Company
16.1.13. InSpec Solutions, LLC
16.1.14. Johnson & Johnson Consumer Inc.
16.1.15. Kimberly-Clark Corporation
16.1.16. Linette Hellas SA
16.1.17. Little Toes
16.1.18. Neva Global Group
16.1.19. Nice-Pak International Ltd.
16.1.20. OX BELLCOW Cosmetics Co., Ltd.
16.1.21. Premier Care Industries
16.1.22. Procter & Gamble Company
16.1.23. Quanzhou Unicare Hygiene Products Co., Ltd.
16.1.24. Shaoxing Elite Bio-Tech Co., Ltd.
16.1.25. The Honest Company, Inc.
16.1.26. Unicharm Corporation
16.1.27. Young Living Essential Oils, LC
16.1.28. Zhejiang Youni Care Products Technology Co., Ltd.
16.2. Key Product Portfolio
17. Appendix
17.1. Discussion Guide
17.2. License & Pricing

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